- Automakers' National TV Spending Dips 27.4%
Marketing Daily, Tanya Gazdik - Wednesday, April 6, 2022
GMC put a significant emphasis on college basketball programming in March, wi ...
- It's The Demand Chain, Stupid
MediaDailyNews, Mike Donahue - Wednesday, April 6, 2022
The most important word in digital media, especially programmatic, is "demand," n ...
- GroupM Benchmarks AI-Enabled Ad Spending At $370B, Projects $1.3T By 2032
MediaDailyNews, Joe Mandese - Wednesday, April 6, 2022
The majority of all advertising buys today are AI-enabled -- and th ...
- Invest In The Infinite - There Is No Other Option
MediaDailyNews, Barry Lowenthal - Tuesday, April 5, 2022
We all claim we can buy cheaper, smarter or better -- b ...
- Apple Search Ads Conversion Price Skyrockets In Q4 2021
Performance Marketing Insider, Laurie Sullivan - Thursday, March 31, 2022
Marketers and developers paid much more for a conversion in Apple Sear ...
- Google Transitions To GA4, But Marketers Still Question Ad Targeting Without IP Address
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, March 30, 2022
Some marketers are finding the jump to new platforms a challenge ...
- Citing The 'Macro Uncertainty' Of War, Morgan Stanley Trims Digital Price Targets
MediaDailyNews, Joe Mandese - Tuesday, March 29, 2022
Morgan Stanley's Brian Nowak trimmed the stock price targets for Google, Met ...
- Report: Ad Spend In Russia Will Fall By 50% This Year
Mediapsssst, Richard Whitman - Wednesday, March 30, 2022
That's according to an estimate issued by Insider Intelligence, citing the ongoi ...
- U.S. OTT Ad Spend Reached $4 Billion In 4 Months
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 29, 2022
Coca-Cola was the top OTT ad spender among big food and bevera ...
- Oscar Win, Plus Devices Tie-In, Could Supercharge Apple TV+
Video Insider, Karlene Lukovitz - Tuesday, March 29, 2022
If Apple TV+ becomes part of an ongoing, auto-renewed package of App ...
- 'The Lost City' Tops Box Office At $31M
MediaDailyNews, Wayne Friedman - Sunday, March 27, 2022
National TV ad impressions for all movie spending for Jan.-March 2022 a ...
- TV Networks Ramp Up On-Air Program Promotions
Television News Daily, Wayne Friedman - Friday, March 25, 2022
Total media value for on-air promotion of linear TV content this ye ...
- DoubleVerify Exposes Fraud Scheme Spoofing 85M Ad Requests Daily
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, March 24, 2022
DoubleVerify Thursday announced the discovery of ViperBot, "a sophisticated advertising fraud sche ...
- New CTV Fraud Scheme ViperBot Stealing $8 Million A Month
Television News Daily, Wayne Friedman - Thursday, March 24, 2022
Although DoubleVerify says customers are currently protected from the scheme, ViperBot continu ...
- Millions Spent In Advertising Related To Ukraine To Reach Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, March 22, 2022
Pathmatics data shows the shift in digital spend by brands and secto ...
- 50% To 60% Of 'Lost' Linear TV Ad Spend Going To AVOD Platforms
Television News Daily, Wayne Friedman - Tuesday, March 22, 2022
The remaining ad dollars have gone to digital platforms including YouTube a ...
- NBCU Coverage Gives Comcast Dominant Share Of Ad Market
MediaDailyNews, Joe Mandese - Tuesday, March 22, 2022
The huge share of ad budgets gives NBCU a big share ...
- ANA Members Increase Efforts Against Russia, For Ukraine
MediaDailyNews, Joe Mandese - Monday, March 21, 2022
Seventy-one percent have suspended or reduced media spending in Russia, more th ...
- 70% Of SMBs Investing In Social Media Advertising In 2022, Study Shows
Digital News Daily, Colin Kirkland - Friday, March 18, 2022
New survey findings from Visual Objects -- a portfolio site featuring ca ...
- Programmatic OOH Spend Rises In H2 Vs. H1 2021, Place Exchange Data Shows
Data & Programmatic Insider, Laurie Sullivan - Monday, March 14, 2022
Comparing programmatic OOH spend on Place Exchange for H2 2021 vs. ...
- Automotive TV Spending Jumps 154% vs. Year-Ago
Marketing Daily, Tanya Gazdik - Sunday, March 13, 2022
Nissan had the most-seen automotive spot in February with 646 million ...
- Baseball Season Saved, But Viewing Challenges Remain
Television News Daily, Wayne Friedman - Friday, March 11, 2022
MLB has averted a major disruption -- if not cancellation -- ...
- 'The Batman' Stays Strong At Box Office, National TV Marketing Grows
Television News Daily, Wayne Friedman - Sunday, March 13, 2022
"The Batman," now in its second week of theatrical release, continues i ...
- NCAA March Madness Tournament Advertising Virtually Sold Out For CBS, Turner
Television News Daily, Wayne Friedman - Tuesday, March 8, 2022
Tournament ad pricing is seeing "very close to double-digit" percentage gains v ...
- Ad Spend Growth Spurt For OTC Healthcare Brands To Continue Through 2023
MAD, Steve McClellan - Monday, March 7, 2022
That's according to the latest forecast from Zenith, which reports that t ...
- 'The Batman' Still Batty: $128.5M Warner Bros. Exclusive Opening, No Russia Start
MediaDailyNews, Wayne Friedman - Sunday, March 6, 2022
"The Batman" had the biggest film opening this year and the second-bigge ...
- Zenith Finds OTC Ad Spending Is Nothing To Sneeze At (Unless You're A Cold/Flu Brand)
MediaDailyNews, Joe Mandese - Monday, March 7, 2022
"Most other sub-categories continued to grow, and sales of sleep aids spiked ...
- Ebbs And Flows Of Consumerism In Post-Pandemic World
Media Insider, Gord Hotchkiss - Tuesday, February 22, 2022
Now that we're going down that road (fingers crossed), we can as ...
- Super Bowl Advertisers That Returned To Spend Millions
Performance Marketing Insider, Laurie Sullivan - Monday, February 21, 2022
Beer has accounted for nearly 8% of the more than $1.7 billi ...
- Another Strong Debut As 'Uncharted' Scores $51M At Box Office
Television News Daily, Wayne Friedman - Sunday, February 20, 2022
Sony has spent $17.5 million in national TV advertising for the fi ...