'The Batman' Stays Strong At Box Office, National TV Marketing Grows

With WarnerMedia soon to be incorporated into Discovery Inc. via a $43 billion acquisition from AT&T, its movie-studio unit posted continued strong results for “The Batman” -- now in its second week of theatrical release -- with $66.0 million in North American sales.

This follows up on its massive opening week of $172.5 million. Overall, "The Batman" -- which follows the early story of Bruce Wayne as he does battle with The Riddler, Cat Woman, and The Penguin -- now totals $463.2 million in global box office revenue.

Last week, Discovery shareholders approved the merger with WarnerMedia. The deal is expected to close early in the second quarter of this year.

So far this year, all movie studios have continued to ramp up national TV spending as COVID-19 pandemic disruptions diminish. After two-and-a-half months, 2022 has seen $343.4 million in national TV spending -- nearly fivefold more than a year ago ($69.4 million), according to iSpot.tv.



This year, national TV marketing has yielded 14.5 billion impressions -- up from $8.8 billion impressions a year ago.

The biggest-spending studios this year so far are Universal Pictures ($107.4 million), followed by Paramount Pictures ($46.8 million), Warner Bros. ($44.8 million), MGM ($38.6 million) and 20th Century Studios ($26.0 million).

In second place, Sony Pictures' "Uncharted" in its fourth week pulled in $9.3 million, to now total $113.4 million in North America.

In third place in North America theatrical business was a live worldwide cinema broadcast by the super K-Pop boy group, BTS: "BTS Permission To Dance On Stage - Seoul: Live Viewing," earning $6.8 million. More notably, the movie scored a worldwide box-office record for a “global cinema event” at $32.6 million.

After “BTS”, MGM/UA’s "Dog," now in its fourth week, earned $5.3 million (with $47.8 million total for North America).

Sony Pictures' "Spider-Man: No Way Home" added another $4.1 million in North America, to now total $792.3 million in North American theaters and $1.88 billion globally.

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