- Theatrical Movie Revenues Grow Over Thanksgiving Weekend, Disney Spends Big On 'Encanto'
MediaDailyNews, Wayne Friedman - Monday, November 29, 2021
Moviegoers boosted box-office revenue for the Thanksgiving weekend vs. the week befo ...
- Hallmark Channel Takes Top Holiday Theme Ad Impressions For 2021, Walmart, Amazon Big TV Spenders
Television News Daily, Wayne Friedman - Tuesday, November 23, 2021
From Oct. 1-Nov. 18, Hallmark pulled in an estimated 4.4 billion impressio ...
- U.S. Ad Market Expands 8% In October, Seventh Consecutive Month Of Growth
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
Smaller ad categories continue to fuel the expansion, while two of t ...
- GroupM Finds 'New Economy' Replacing Advertising's Pre-Pandemic One, Sees Big Shifts
MediaDailyNews, Joe Mandese - Thursday, November 18, 2021
The report predicts transformation will "accelerate," marketers will "rethink" dependence on dista ...
- Paramount+ Adds A Record 1 Million Subscribers In A Week
Television News Daily, Wayne Friedman - Thursday, November 18, 2021
The boost was thanks to a highly touted new TV show fr ...
- 'Eternals' Remains Top Movie For Second Week, 'Venom' Hits $202M
MediaDailyNews, Wayne Friedman - Sunday, November 14, 2021
"Eternals" continues to lead all movies in key national TV advertising metri ...
- Hulu, YouTube And Roku Lead CTV Ad Spend For 2021
Television News Daily, Wayne Friedman - Friday, November 12, 2021
Hulu is forecast to hit $3.13 billion in 2021, with YouTube ...
- Budgets Show Spending Across All Social Networks: Trends For 2022
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 10, 2021
The data shows a big increase in "improving the employee experience" a ...
- Marvel's 'Eternals' Has 5th-Best Movie Opening In Pandemic Era
MediaDailyNews, Wayne Friedman - Sunday, November 7, 2021
Disney/Marvel's "Eternals" broke no opening weekend records for a Marvel franchise movi ...
- Advertising Outpaces Growth In Consumer Spending On Audio Media, Time Spent Continues To Expand
MediaDailyNews, Joe Mandese - Thursday, November 4, 2021
With podcast ad spending projected to surge 32% this year, advertising/marketing wi ...
- OMG Initiative Calls For Industrywide CTV Standards
Digital News Daily, Karlene Lukovitz - Tuesday, November 2, 2021
Omnicom Media Group wants industrywide adoption of its recommended remedies for "fundament ...
- Domino's Dominates Ad Impressions, While Arby's Is Fastest Rising
QSR Insider, Sarah Mahoney - Tuesday, November 2, 2021
QSR brands have stepped up TV advertising this year, according to iSpo ...
- Supply-Chain Constraints On Ad Growth Prove Greatly Exaggerated
MediaDailyNews, Joe Mandese - Wednesday, October 27, 2021
The evidence comes from three big digital ad companies -- Alphabet, Microsof ...
- Snap Warns Supply-Chain Bottleneck Causing Brands To Delay Spending
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
Snapchat execs late Thursday pointed to the supply-chain bottlenecks as a reas ...
- Ad Tech Stocks Lose Billions, Valuations Decline On Snap's Warning
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 22, 2021
It wasn't a good day for companies that rely on ad revenu ...
- After A Slow Period, D2C Marketers Increase CTV/OTT Spend
Television News Daily, Wayne Friedman - Tuesday, October 19, 2021
The expectation is that 10% of D2C marketers' budgets will go ...
- Centro Rebrands to Basis Technologies, Adds Market Trends To Offering
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 15, 2021
Centro rebranded to Basis Technologies on Friday, and next week will a ...
- IAB Projects 8% Growth In 2022 Digital Ad Spend, Warns About 'Bad' Ad Experiences
Digital News Daily, Karlene Lukovitz - Friday, October 15, 2021
Today's consumers are "fleeing bad ad-supported media experiences" and migrating to ...
- Criteo, CitrusAd Support Lowe's Leaps Into Advertising, Marketing Media For Brands
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 13, 2021
The group will provide an extensive portfolio of omnichannel advertising services design ...
- Automaker TV Spending Increases In September
Marketing Daily, Tanya Gazdik - Tuesday, October 12, 2021
The top five brands by spend in September 2021 were Toyota, Chevrole ...
- Ad Execs: Facebook's Loss Is CTV's Gain
RTBlog, Joe Mandese - Monday, October 11, 2021
Ad executives explain why Facebook's "headwinds" are CTV's "tailwinds." ...
- 'No Time To Die' Underwhelms On Opening Weekend At $56M, Higher TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 10, 2021
The film debuted in 4,407 theaters and movie-theater analysts were projecting ne ...
- 'No Time To Die': MGM Has Spent $20M On Ads Since July, Opening Box Office Could Hit $100M
Digital News Daily, Karlene Lukovitz - Friday, October 8, 2021
MediaRadar estimates that MGM's total U.S. ad spend for "No Time ...
- Programmatic Out-Of-Home Ad Market Gains Performance Play, Automated Measurement
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 5, 2021
OOH has historically been viewed "as a vanity play" based on ...
- Sony's 'Venom' Earns $90M At Box Office In Opening Weekend, Tops In TV Ad Spend
Television News Daily, Wayne Friedman - Sunday, October 3, 2021
It was not only the biggest opening weekend since the pandemic start ...
- AB InBev Confirms Global Media Review
MAD, Steve McClellan - Thursday, September 30, 2021
The company spends $850 million a year on measured media, according ...
- IAB Tech Lab Updates CTV Cryptographic Security Protocols To Reduce Fraud
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
The ads.cert 2.0 specifications and guidelines were developed to improve transactions a ...
- Google Ads Budget Reports Make Campaign Spend Easier To Understand
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 30, 2021
Google Ads has launched budget reports to visualize monthly campaign-spend behavior. Ma ...
- Local TV Ad Revenues To Hit $21B In 2022
Television News Daily, Wayne Friedman - Thursday, September 30, 2021
Over-the-air local TV will grow 28% to $19.3 billion, with digital ...
- Roadblocks Remain In Shifting Legacy TV Ad Dollars To CTV-OTT Options
Television News Daily, Wayne Friedman - Tuesday, September 28, 2021
Xandr, AT&T's advanced ad unit, says research participants estimate a 58% ri ...