• by Wayne Friedman , November 14, 2021

On the same weekend that Walt Disney/Marvel Studios' "Eternals" pulled in another healthy $27 million at the U.S. box office -- leading all theatrical films for the second week in a row -- Sony Pictures' "Venom: Let There Be Carnage" hit $202.7 million, the second movie in the pandemic era to achieve the $200 million mark in the U.S.

Only Disney’s "Shang-Chi and the Legend of the Ten Rings" has topped that mark -- now with $224.4 million.

At the same time, MGM’s "No Time To Die" exceeded $150.5 million in U.S. box-office revenues, at $708.7 million globally. "Venom" is now at $441.5 million worldwide.

Of the movies that opened this past weekend, Paramount Pictures' "Clifford The Big Red Dog" debuted with a healthy $16.4 million for the three-day weekend -- and $22.0 million over a five-day period. Focus Features' "Belfast" came in at $1.8 million in limited release.

What it comes to national TV marketing, for the most recent two-week period -- October 31 through November 13 -- "Eternals" continues to lead all movies in key national TV advertising metrics -- with $7.2 million in estimated spend, 1,589.5 equivalent 30-second commercials, and 791.1 million impressions, according to iSpot.tv.

Of the movies opened this past week  "Clifford the Big Red Dog" came in at $3.14 million spend, 1,461 airings, and 527.2 million impressions. "Belfast" was at $2.7 million national TV spend; 1,392.5 airings, and 497.7 million impressions.

Upcoming movies yet to debut with big TV spending: Sony Pictures' “Ghostbusters: Afterlife” (November 19) was at $6.5 million in national spend, 1,656 airings, and 609.5 million impressions. Disney’s "Encanto" (November 24) with $6.3 million in spend, 1,159.5 airings, and 487.4 million impressions; Warner Bros.' "King Richard" (November 19), $6.1 million spend, 441.5 airings, and 359.3 million impressions; and MGM’s "House of Gucci" (November 24) $4.3 million, 1,070 airings, and 367.3 million impressions.