Disney/Marvel Studio's “Eternals” didn’t break any opening weekend record for Marvel franchise movie, but it still posted what amounted to a top-five theatrical opening weekend for 2021 -- a year still feeling the effects of pandemic-related disruption.
Its $71 million in U.S. box-office revenues, according to Comscore -- the highest for the most recent weekend -- added to the $90.7 million it earned in international box-office revenue, totaling $161.7 million.The bulk of the advertising -- in terms of resulting impressions -- was with NFL Football (141.7 million) and Major League Baseball (72.4 million)
Now in its third week, Warner Bros.’ “Dune” pulled in $7.6 million -- second to “Eternals."advertisement
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MGM’s “No Time to Die” came in at $6.2 million, followed by Sony’s “Venom: Let There Be Carnage” at $4.5 million; 20th Century Studios' “Ron’s Gone Wrong” with $3.6 million and Searchlight Pictures’ “The French Dispatch” at $2.6 million.
The best debut after “Eternals” was Neon’s “Spencer" at $2.1 million.This is up 75% versus the same period in 2020 ($335.3 million), which was also impacted by pandemic-related theater closures.
At the same time, this total is down 49% from the pre-pandemic 2019 period, where national TV spend was $1.15 billion, season-to-date.