- AOL Promotes Tim Mahlman To President, AOL Platforms
Real-Time Daily, Tobi Elkin - Thursday, June 16, 2016
AOL on Wednesday promoted Tim Mahlman to president, AOL Platforms, where ...
- What Is Predictive Modeling -- And Why Should Publishers Take Notice?
Supply-Side Insider, Tom Davis - Thursday, June 16, 2016
At the recent Modern Marketing Summit, I moderated a panel, "Know T ...
- Criteo Says Rival SteelHouse Ran A 'Counterfeit Click Fraud Scheme'
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 15, 2016
"Criteo, the France-based ad tech company, filed a lawsuit on Monday th ...
- Criteo Sues SteelHouse
Around The Net in Daily Online Examiner, Wendy Davis - Tuesday, June 14, 2016
Ad tech company Criteo, which engages in retargeting, has sued rival SteelHou ...
- Transparent Media Partners Offers Free Programmatic Media Assessment To Marketers
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 14, 2016
Transparent Media Partners, a marketing technology consultancy, said it will offer complimenta ...
- Centro Expands On-Demand Service Relationships With Large Agencies
Real-Time Daily, Tobi Elkin - Tuesday, June 14, 2016
Looking to service its agency clients more directly and efficiently, ad-tech softwa ...
- The Rise Of The Anti-Ad Blockers
Around the Net in Real-Time, Tobi Elkin - Monday, June 13, 2016
Tech firms are selling software designed to counteract the impact of ...
- AppNexus Expands Global Partnership With Microsoft To Include Video Advertising
Real-Time Daily, Tobi Elkin - Thursday, June 9, 2016
Ad-tech provider AppNexus on Thursday announced an expanded global technology partnership wi ...
- Two-Thirds of SMBs Invest In Automation To Help Nurture Leads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 8, 2016
According to research from Salesfusion, more than two-thirds of B2B marketers ...
- Rubicon Project Teams With Global Publishers To Offer Advertisers Greater Access To Summer Olympics Fans
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
As the drumroll to the 2016 Summer Olympic Games grows louder, Rubic ...
- Survey Finds 90% Of People Skip Pre-Roll Video Ads
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
Ad-tech firm Mirriad finds 90% of people skip pre-roll ads appearing ahe ...
- AOL Partners With Rogers Media To Form Programmatic TV Marketplace In Canada
Real-Time Daily, Tobi Elkin - Wednesday, June 8, 2016
AOL on Wednesday announced a partnership with Rogers Media to create ...
- Unruly Partners With AppNexus To Bring Together Buyers And Sellers Of Viewable Outstream Video Inventory
Real-Time Daily, Tobi Elkin - Tuesday, June 7, 2016
Video ad tech company Unruly and AppNexus on Tuesday announced a partnersh ...
- Everyone Wants Multitouch Attribution. Now What?
RTBlog, Tobi Elkin - Tuesday, June 7, 2016
Overall awareness of multitouch attribution is fairly high, but hurdles remain ...
- Why China Is The Most Interesting Programmatic Ads Market
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
China, with its "great wall of closed-off infrastructure and lack of opennes ...
- Jon Mandel Of Dogsled Enterprises On What's Overblown In Ad Automation
Around the Net in Real-Time, Tobi Elkin - Monday, June 6, 2016
Interesting interview with Jon Mandel, Chairman of Dogsled Enterprises, who shares wi ...
- Standards For Auction Pricing Are Needed. What's The Answer?
RTBlog, Tobi Elkin - Monday, June 6, 2016
Programmatic approaches to media are quickly becoming the norm. Yet auction prici ...
- B2B Firms Turn To Marketing Tech To Lure Customers
Around the Net in Real-Time, Tobi Elkin - Friday, June 3, 2016
Some 71% of B2B executives have invested or already invested in ...
- Oracle And Edmunds.com Launch Exclusive Data Relationship
Real-Time Daily, Tobi Elkin - Thursday, June 2, 2016
Oracle Data Cloud and Edmunds.com announced that Edmunds' car-shopper data will ...
- Google Launches DoubleClick Certified Marketing Partner Program
Real-Time Daily, Tobi Elkin - Wednesday, June 1, 2016
Google on Wednesday announced the launch of the DoubleClick Certified Marketing Partn ...