- Are Marketers Asking The Wrong Questions About Programmatic?
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
Marketers today may be asking the wrong questions of programmatic, and ri ...
- White Ops Receives MRC Accreditation For Detecting Invalid Traffic
Real-Time Daily, Tobi Elkin - Thursday, June 30, 2016
WhiteOps, a provider of cybersecurity services for the detection of online frau ...
- Google's Adding New Ways To Track You For Ads
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 29, 2016
Google keeps a vast amount of user data it tracks in silo ...
- Retailers May Take Individual Targeting In-House
MediaDailyNews, Chris Cunningham - Wednesday, June 29, 2016
Why is it, when individual targeting is the goal, ad exchanges, DS ...
- At Cannes, Ad Industry Confronts Rise Of Facebook
Around the Net in Real-Time, Tobi Elkin - Tuesday, June 28, 2016
In his Mediator column, The New York Times' Jim Rutenberg says ...
- LinkedIn Launches Programmatic Buying
Real-Time Daily, Tobi Elkin - Tuesday, June 28, 2016
LinkedIn on Tuesday announced the launch of programmatic buying to make ...
- Artificial Intelligence Has A White-Guy Problem
Around the Net in Real-Time, Tobi Elkin - Monday, June 27, 2016
Writing in The New York Times, Kate Crawford, principal researcher at Microsof ...
- Ad Block Plus Suffers Defeat Over Business Model
Around the Net in Real-Time, Tobi Elkin - Monday, June 27, 2016
One of the most popular ad-blocking browser extensions, Adblock Plus, has suffer ...
- More Uncertainty LIkely -- But Is There Upside To U.K.'s Exit From The E.U.?
RTBlog, Tobi Elkin - Monday, June 27, 2016
Get ready -- this may hurt a lot. The U.K., the bigge ...
- SpotX Expands In The Nordics, Opens Office In Sweden
Real-Time Daily, Tobi Elkin - Friday, June 24, 2016
SpotX has opened an office in Sweden to focus on growth ...
- Advertising Isn't Dead, But The Market Is Changing
Around the Net in Real-Time, Tobi Elkin - Thursday, June 23, 2016
All advertising isn’t dead -- just bad advertising. That was the conclusi ...
- Email Marketing Software A Must-Have
Email Marketing Daily, Jess Nelson - Wednesday, June 22, 2016
The marketing technology in highest demand is email software, according to ...
- Kiosked And MEC Debut Programmatic Virtual Reality Campaign In APAC
Real-Time Daily, Tobi Elkin - Thursday, June 23, 2016
Advertising automation platform Kiosked, media agency MEC, and Hong Kong Airlines relea ...
- One-To-One Programmatic Technology To Revolutionise Email As It Did Display
Around The Net In EU Email Marketing, Sean Hargrave - Wednesday, June 22, 2016
Every day, our email inboxes are flooded with hundreds of new emai ...
- Fears Of Facebook And Google Ad Dominance Hang Over Cannes, Says AOL Chief Tim Armstrong
Around the Net in Real-Time, Tobi Elkin - Wednesday, June 22, 2016
The growing dominance of Google and Facebook in the online ad mark ...
- Ad Blocking In The U.S. Projected To Rise By Double Digits In 2016
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
In its first forecast on ad-blocking rates in the U.S., eMarketer project ...
- OpenX Expands West Coast Presence, Opens New Digs In Culver City
Real-Time Daily, Tobi Elkin - Wednesday, June 22, 2016
Ad tech provider OpenX announced an expansion of its West Coast presenc ...
- Marketers Want Technology Search To Be Like Online Dating Match
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 20, 2016
Some 82% of B2B marketers prefer to research technology from vendors ...
- Unruly To The Rescue Of The Vertically Challenged
VidBlog, P.J. Bednarski - Tuesday, June 21, 2016
Unruly ad tech research shows strong and growing distaste for horizontal vid ...
- Kiosked Debuts Programmatically Traded Panorama Ad Unit For Mobile
Real-Time Daily, Tobi Elkin - Monday, June 20, 2016
Ad-tech firm Kiosked on Monday launched a programmatically traded 360-degree panorama ...
- What Does Microsoft's Pricey Acquisition Of LinkedIn Mean?
RTBlog, Tobi Elkin - Monday, June 20, 2016
Is Microsoft's acquisition of LinkedIn a data play? An identity play? ...
- More High Level Departures At Rubicon Project In Europe
Around the Net In MAD London, Sean Hargrave - Friday, June 17, 2016
Rubicon Project has confirmed with The Drum that its European head Oliv ...
- Collective Closes $34M Funding Round With Ad-Tech Reporting Solution
Around the Net in Real-Time, Tobi Elkin - Friday, June 17, 2016
Collective, a data-driven programmatic ad-tech firm, announced that it closed a $ ...
- Oligopolies That Delight And Confound
Online Spin, Josh Engroff - Friday, June 17, 2016
When it comes to word pairings, "oligopoly" and "delightful" are not ...
- Is 'Programmatic' Becoming A Dirty Word?
RTBlog, Tobi Elkin - Friday, June 17, 2016
Snapchat's recent move to open its platform to third-party advertisers with ...
- IBM Finally Reveals Why It Bought The Weather Company
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
People are still talking about IBM Corp.'s 2015 acquisition of The Weath ...
- Facebook Is Building A Global Brand Partner Team For Atlas
Around the Net in Real-Time, Tobi Elkin - Thursday, June 16, 2016
Facebook is creating a “global brand partner” team to help promote i ...
- Verizon Users Want To Continue Privacy Battle With Turn In Court
Daily Online Examiner, Wendy Davis - Thursday, June 16, 2016
Two New York residents who brought a privacy lawsuit against Turn a ...
- How Agencies Can Overcome Millennial Turnover Trends
MAD, Scott Neslund - Wednesday, June 15, 2016
The ad tech industry has a bad case of automation fever. Don ...
- Adform Adds Two Former Rubicon Project Execs To Expand Global Reach
Real-Time Daily, Tobi Elkin - Thursday, June 16, 2016
Ad-tech firm Adform on Thursday said it hired two former Rubicon Proje ...