- Goodway Group Projects 15% To 20% Increase For Display Ads by 2018
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
Programmatic media firm Goodway Group projected that programmatic display ad pricing wi ...
- SintecMedia Acquires Operative For Almost $200M
Real-Time Daily, Tobi Elkin - Tuesday, November 29, 2016
SintecMedia, a provider of TV ad management software for media companies, acquir ...
- IAB Tech Lab Releases MRAID 3.0 For Public Comment
Real-Time Daily, Tobi Elkin - Wednesday, November 30, 2016
The IAB Technology Laboratory released for public comment an update to t ...
- Programmatic Will Grow Fastest Of All Channels And Dominate Display Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, November 29, 2016
Programmatic advertising will grow 31% next year -- faster than any oth ...
- In A World Increasingly Dominated By Platforms, GroupM Creates Its Own
MediaDailyNews, Joe Mandese - Tuesday, November 29, 2016
In what appears to be a restructuring -- or at the ve ...
- Ad Blocking Rates Could Be Declining In Germany
Around the Net in Real-Time, Tobi Elkin - Monday, November 28, 2016
The use of ad-blocking software in Germany could be declining, according ...
- Vizio Presses Judge To Dismiss Privacy Case
Daily Online Examiner, Wendy Davis - Monday, November 28, 2016
Vizo says it would be "fundamentally unfair" to apply a 28-year-old feder ...
- Programmatic To Grow 31% In 2017, Ahead Of All Other Channels
Real-Time Daily, Tobi Elkin - Monday, November 28, 2016
Programmatic advertising will grow 31% in 201 -- faster than all oth ...
- Thinking Differently About Unified Measurement
Real-Time Daily, Kate O'Loughlin - Friday, November 25, 2016
The technology exists to improve measurement dramatically. It will be a partnersh ...
- Canadian AdTech Firms Expect Stronger Growth Following Trump's Win
Red, White & Blog, Philip Rosenstein - Friday, November 25, 2016
Many voiced their desires to emigrate from the United States to Cana ...
- Programmatic Display Ad Prices Poised To Surge 20% By 2018
Around the Net in Real-Time, Tobi Elkin - Wednesday, November 23, 2016
The cost of display advertising inventory purchased using programmatic buying technologies ...
- AppNexus Bans Breitbart News From Its Ad Network, Citing Hate Speech
Real-Time Daily, Tobi Elkin - Wednesday, November 23, 2016
AppNexus has banned Breitbart News, the ultra-conservative news outlet that was l ...
- Today DMP, Tomorrow DAP
MAD, Joe Apprendi - Monday, November 21, 2016
As companies continue to try to build end-to-end marketing tech stacks th ...
- AT&T, Dish And WPP Group Take Joint Ownership Of Invidi
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Invidi, which provides media companies with addressable TV advertising platforms, will contin ...
- Shuttering Its Atlas Ad-Serving Unit, Facebook Pivots On Ad Tech
Around the Net in Real-Time, Tobi Elkin - Monday, November 21, 2016
Moving away from its Atlas ad-serving business, Facebook will focus on Atla ...
- Exponential Creates AR Ad Experience With New Face Filter Ad Unit
Real-Time Daily, Tobi Elkin - Monday, November 21, 2016
Ad-tech firm Exponential Interactive launched a new video ad unit with Snapchat-li ...
- Facebook Shuts Atlas Down -- What's Next?
RTBlog, Tobi Elkin - Monday, November 21, 2016
Last Friday Facebook shuttered its Atlas ad server, a long-anticipated move th ...
- Ad-Tech Stock Decline Coming? Fake News Snafus Don't Help
Real-Time Daily, Tobi Elkin - Friday, November 18, 2016
Facebook's imbroglio concerning fake news and the misrepresentation of metrics is havi ...
- Smaato Becomes Mobile Bidding Partner For Google's Exchange
RTBlog, Tobi Elkin - Friday, November 18, 2016
Smaato, a global real-time ad platform for mobile publishers, played a b ...
- Upworthy's Experiment In Measuring Empathy In Real Time
RTBlog, Tobi Elkin - Thursday, November 17, 2016
Upworthy used facial-recognition software to measure empathy levels in men and w ...
- Wise Data Media Launches Text-To-Video Technology
Real-Time Daily, Tobi Elkin - Wednesday, November 16, 2016
Ad tech firm Wise Data Media has announced the launch of Wi ...
- Advertisers Will Soon Feel Impact Of Generic Programmatic Platforms
Real-Time Daily, Gil Rachlin - Monday, November 14, 2016
The platforms that blazed the trail in programmatic have now reached maturatio ...
- PulsePoint Launches Programmatic Ad Platform For Healthcare Marketers
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
PulsePoint announced on Tuesday it's launching PulsePoint Health, a customized programmatic ...
- TAG Launches Anti-Malware Certification Program
Real-Time Daily, Tobi Elkin - Tuesday, November 15, 2016
The Trustworthy Accountability Group (TAG) on Tuesday announced the TAG "Certified Again ...
- Media Buyers Concerned About Disney's Lack Of Data Targeting
Around the Net in Real-Time, Tobi Elkin - Monday, November 14, 2016
CNBC reports that some media buyers are concerned that Disney, despite i ...
- BBC Picks Tremor Video's Seller Platform
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Ad-tech provider Tremor Video announced that BBC Advertising has agreed to u ...
- Index Exchange Makes 3 Management Hires Across Markets
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Index Exchange announced three key hires to its management team: Luke Fenn ...
- Location Intelligence Firm XAd Acquires WeatherBug With $42.5M In Series E Funding
Real-Time Daily, Tobi Elkin - Monday, November 14, 2016
Location intelligence firm xAd on Monday announced it has acquired WeatherBug, ...
- Ad-Tech Firms Appear On Ad Age's 'Best Places To Work' List
RTBlog, Tobi Elkin - Monday, November 14, 2016
Ad=tech firms make "Best Places to Work" list for 2016 ...
- Which Vendors Are Worth Considering Alongside MailChimp
Around The Net In EU Email Marketing, Sean Hargrave - Friday, November 11, 2016
If you are having trouble creating successful email marketing campaigns, you m ...