- Local Advanced TV Advertising Moving Forward During Trying Times
Advanced TV Insider, Karlene Lukovitz - Friday, May 15, 2020
With overall ad budgets hit by the uncertainty surrounding the pandemic, a ...
- Roku: COVID Is To Linear TV What 2008 Was To Print
Advanced TV Insider, Karlene Lukovitz - Friday, May 8, 2020
With its new OneView DSP and impressive user growth stats, Roku believ ...
- Univision Joins Nielsen's Addressable TV Beta Program
Digital News Daily, Karlene Lukovitz - Thursday, May 7, 2020
Univision joins seven other major broadcasters in testing Nielsen's platform, which ai ...
- CIMM Launches Best Practices Study On Combining Smart TV, STB Data
Advanced TV Insider, Karlene Lukovitz - Friday, May 1, 2020
The study aims to develop guidelines for the emerging practice of mergi ...
- AT&T Total Ad Revenue Down 13% In Q1, But Xandr Up 15%; Pay-TV Losses Hit 897K
Digital News Daily, Karlene Lukovitz - Wednesday, April 22, 2020
As a result of the pandemic, ad revenue at WarnerMedia dropped $3 ...
- Pre- And During Pandemic, CTV/Streaming Taking Bigger Role In 2020 Ad Plans
Advanced TV Insider, Karlene Lukovitz - Friday, April 17, 2020
Even before COVID-19 caused shelter at home, 13% to 14% of marketi ...
- NCS On OTT Metrics Misperceptions, Growing Opportunities
Advanced TV Insider, Karlene Lukovitz - Friday, April 10, 2020
OTT is far more measurable than many marketers think, says NCS TV/programmat ...
- Pandemic-Driven Sea Changes Make Advanced TV's Targeting Even More Valuable
Advanced TV Insider, Karlene Lukovitz - Friday, April 3, 2020
OTT/CTV and addressable strategies can help advertisers fill the short-term impressions shortfa ...
- Bandwidth Hogging: The Ugly Reality That Could Limit Streaming's COVID-19 Bonanza
Advanced TV Insider, Karlene Lukovitz - Friday, March 20, 2020
Netflix and YouTube have agreed to reduce their huge data use ...
- How Much Will SVODs Benefit From Coronavirus' Stay-Home Dynamic?
Advanced TV Insider, Karlene Lukovitz - Friday, March 13, 2020
Sure, people are going to be watching more streaming content -- b ...
- OpenAP Creates Advertiser Advisory Board
Digital News Daily, Karlene Lukovitz - Thursday, March 12, 2020
Roster of client and agency executives will help guide the advanced ...
- Xandr Invest Making Linear TV Buys Available Across Disney, AMC, WarnerMedia Networks
Digital News Daily, Karlene Lukovitz - Wednesday, March 11, 2020
Disney and AMC, as well as AT&T's WarnerMedia, will make their fu ...
- What's Possible With Addressable? Maybe More Than You Think
Advanced TV Insider, Karlene Lukovitz - Friday, March 6, 2020
Cadillac is among the brands using innovative approaches like propensity models ...
- Where Is The TV/Video Ecosystem Headed? Thoughts From Disney, Discovery, Dentsu, Ampersand
Advanced TV Insider, Karlene Lukovitz - Friday, February 28, 2020
With all of the focus on streaming, CTV and addressable now, executiv ...
- NBCU Owned Locals Bow CTV/OTT Advanced Advertising Business
Digital News Daily, Karlene Lukovitz - Wednesday, February 26, 2020
The new "Spot On" initiative is designed to enable locals to compe ...
- ViacomCBS Puts Streaming, Advanced Advertising On The Front Burner
Advanced TV Insider, Karlene Lukovitz - Friday, February 21, 2020
Leveraging the company's SVOD and AVOD assets, and expanding advanced advertising partnership ...
- More Audience, Analytics Milestones For ATV
Advanced TV Insider, Karlene Lukovitz - Friday, January 31, 2020
The new MRI-Simmons and FourthWall Media partnership should enable new levels ...
- What Does a Cookie-Less World Mean For ATV? Here's Comscore's Take
Advanced TV Insider, Karlene Lukovitz - Friday, January 24, 2020
Comscore believes it's well-positioned to benefit because of its focus on contextu ...
- Les Carter Returns To Cadent, As CTO
Digital News Daily, Karlene Lukovitz - Monday, January 13, 2020
Carter will oversee integration of the recently acquired 4Info OTT and C ...
- NBCU To Enable TV, Digital Ad Buys In Single Platform
Digital News Daily, Karlene Lukovitz - Wednesday, January 8, 2020
NBCUniversal will soon be able to offer ad buys that span line ...
- D2Cs Learning To Use OTT In The Performance Mix
Advanced TV Insider, Karlene Lukovitz - Friday, January 3, 2020
Testing OTT and other data-driven TV as part of a unified performan ...
- Cadent Buys ID Provider 4Info To Expand Advanced TV Capabilities
Digital News Daily, Karlene Lukovitz - Thursday, January 2, 2020
Adding 4Info's ability to match multiple TV devices to individual households ...
- Is A 'New' Pay-TV Bundle Part Of Our Future?
Advanced TV Insider, Karlene Lukovitz - Friday, December 27, 2019
Will cord-cutters' frustration with too many services push traditional pay-TV operators a ...
- Year-End Frenzy Of Cross-Media Activity Sets Stage For Pivotal 2020
Advanced TV Insider, Karlene Lukovitz - Friday, December 20, 2019
The year-end flurry of OTT, CTV and addressable deals, partnerships, and n ...