- Study: Ads With Thin Models Boost Brands, Lower Self-Esteem
Around the Net In Brand Marketing, Thom Forbes - Thursday, July 31, 2008
Ads featuring thin models make young women feel worse about themselves b ...
- TiVo Tracks Ad Viewing-And Skipping
Around the Net In Media, Joan Voight - Thursday, July 31, 2008
The first batch of data from TiVo's new commercial audience measurement servi ...
- FTC Wants Companies To Improve Food Ads to Kids
MediaDailyNews, - Wednesday, July 30, 2008
The FTC would like media companies to alter their ads for kid ...
- Yellow Pages Look Past Print
Online Media Daily, Mark Walsh - Wednesday, July 30, 2008
Spending on print Yellow Pages will plunge by 39% in the ne ...
- Why Is Stuart Elliott Shilling For Canadian Club?
MediaDailyNews, Nina Lentini - Tuesday, July 29, 2008
Imagine my surprise when I clicked on my Facebook newsfeed Monday morni ...
- Advertisers Form DTV Group
MediaDailyNews, - Tuesday, July 29, 2008
To ready for the digital transition, various ad groups have formed ...
- No Bottomless Ad Pit For The Web
Around the Net In Online Marketing, Ross Fadner - Monday, July 28, 2008
Despite a slumping economy, the future for Web advertising looks bright ...
- Leno's Finale Means Impressive Ad Haul For NBC
MediaDailyNews, Wayne Friedman - Monday, July 28, 2008
How much is Jay Leno's last night on NBC worth for ...
- GamePro Strikes Ad, Content Deal With Wikia
Online Media Daily, Mark Walsh - Monday, July 28, 2008
GamePro Media will exclusively handle ad sales for the gaming section ...
- Yellowpages.com Campaign Shows Off Cross-Media Versatility
Online Media Daily, Laurie Sullivan - Monday, July 28, 2008
Yellowpages.com launched a billboard outdoor advertising campaign this month in five targ ...
- AOL Integrates Widget Ads
Around the Net In Online Marketing, Ross Fadner - Friday, July 25, 2008
...
- Online Promotions Heat Up Travel Sites
Online Media Daily, Gavin O'Malley - Friday, July 25, 2008
Within the travel category, niche online promotions can achieve broad success, accordi ...
- ReachLocal Gains CFO, General Counsel
Online Media Daily, - Friday, July 25, 2008
ReachLocal has rounded out its executive leadership team, naming Ross Landsbaum CF ...
- Media X: Imagine That
MediaDailyNews, Jack Feuer - Wednesday, July 23, 2008
Anybody know where I can buy a shotgun? I'm going to ne ...
- TiVo, Amazon Strike Deal To Advertise Products
MediaDailyNews, - Wednesday, July 23, 2008
TiVo isn't averse to advertising; it's turning the TV remote into ...
- CW's Morningstar Now Bats For MLB Sales
MediaDailyNews, Wayne Friedman - Wednesday, July 23, 2008
Senior advertising executive Bill Morningstar, who spent over a decade at T ...
- In-Game Advertising Requires Realism, Of A Sort
Online Media Daily, Erik Sass - Wednesday, July 23, 2008
SAN FRANCISCO -- Advertisers are notoriously cautious about the contexts in whi ...
- TiVo And Amazon Team Up
Around the Net In Online Marketing, Tanya Gazdik - Tuesday, July 22, 2008
TiVo will introduce a "product purchase" feature today in partnership with t ...
- Mega-Growth Predicted For IPTV, Behavioral Marketing
MediaDailyNews, Erik Sass - Tuesday, July 22, 2008
SAN FRANCISCO -- Behavioral marketing could grow from around $700 million ...
- Turner Taps Diament To Head Sports Sales
MediaDailyNews, David Goetzl - Tuesday, July 22, 2008
Turner Broadcasting has tapped former CNN executive Jon Diament to shift rol ...
- Facebook Unveils New Ad Placements, New Look
Online Media Daily, - Tuesday, July 22, 2008
Facebook is giving ads greater prominence through new display units launched ...
- Gorilla Nation Signs African-American and Hispanic Sites
Online Media Daily, - Tuesday, July 22, 2008
Ad rep firm Gorilla Nation has been selected to exclusively represent t ...
- Western Brands To Woo Chinese In Olympics Ads
Around the Net In Media, Joan Voight - Monday, July 21, 2008
Global corporations will be rooting for China at this summer's Olympics. McDonald ...
- Jivox, WatchNBuy Put Video To The Test
Online Media Daily, Gavin O'Malley - Monday, July 21, 2008
Of its several hundred local business clients, web video startup Jivox ...
- NaturalPath Media Helps Small 'Green' Advertisers Come Online
Online Media Daily, Tameka Kee - Monday, July 21, 2008
NaturalPath Media is targeting smaller green and healthy lifestyle advertisers with AdGur ...
- Shoppers Check Out Mall Deals on Video Screens
Research Brief, Jack Loechner - Monday, July 21, 2008
A new Nielsen Media Research study for Adspace Networks shows that ...
- Ads a Fair Price For Free Online TV
Around the Net In Media, Joan Voight - Friday, July 18, 2008
More than four out of five Internet users say it's "reasonable" f ...
- Study: Digital Budgets To Grow Despite Economy
Around the Net In Online Marketing, Ross Fadner - Friday, July 18, 2008
In a study conducted by Millward Brown, industry experts said they sti ...
- Google Deliberately Sells Fewer Ads
Around the Net In Online Marketing, Ross Fadner - Friday, July 18, 2008
Google "blithely insisted that all was well" during its second quarter earnin ...
- Pheedo Debuts New Dashboard
Online Media Daily, - Thursday, July 17, 2008
Via its new FeedPowered Analytics Dashboard, Pheedo can now measure news fe ...