- Just An Online Minute... ComScore Reports Indicate Investment In The Park
Just An Online Minute, Kelly Samardak - Thursday, November 5, 2009
When you see the name comScore and you're not an industry newbi ...
- Dodge Cars To Target Lifestyles, Ram Becomes Sub-Brand
Marketing Daily, Karl Greenberg - Wednesday, November 4, 2009
Ralph Gilles -- formerly Chrysler's wunderkind designer and the force behind vehicl ...
- 24 Hour Fitness Ads To Feature Olympic, Paralympic Hopefuls
Marketing Daily, - Wednesday, November 4, 2009
24 Hour Fitness, the largest privately owned U.S. fitness chain, is tyi ...
- BIA: OOH Ads To Grow 13% In '13
MediaDailyNews, - Wednesday, November 4, 2009
Analysis by BIA/Kelsey indicates digital out-of-home (DOOH) ads will be the ne ...
- Adult Shows Should Be Home to Adult Brands, Says ANA
Around the Net In Media, Joan Voight - Wednesday, November 4, 2009
The type of show in which a commercial airs can hinder ...
- 'Baked In' Could Have Used More Time In The Oven
Around the Net In Brand Marketing, Thom Forbes - Tuesday, November 3, 2009
Dan Neil doesn't think much of Alex Bogusky and John Winsor's n ...
- ESPN Acts as Ad Shop For Toshiba's New Campaign
Around the Net In Media, Joan Voight - Monday, November 2, 2009
ESPN has been working with Toshiba to create advertising that illustrates specifical ...
- MDC's McDonald Building Addressable Marketing, Ad Portfolio
MediaDailyNews, David Goetzl - Monday, November 2, 2009
MDC Partners has tapped Chris McDonald to advise agencies in bolstering da ...
- Ad Agency Cliff Freeman Shuts Down
Around the Net In Media, Joan Voight - Sunday, November 1, 2009
Cliff Freeman & Partners, a one-time creative hotbed, is shutting its door ...
- U.S., Euro Companies Among Top Russian Advertisers
MediaDailyNews, - Friday, October 30, 2009
The leading Russian business daily Vedomosti and the authoritative Russian resource abo ...
- What TV Shows Are Really Selling
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
N.E. Marsden, a HuffingtonPost blogger and volunteer coordinator of Fairness and Integri ...
- Street Musician: All Axe Had To Do Was Ask
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
Luke Ryan, a grizzled street musician who plays Grand Central Terminal, tel ...
- Kellogg Says Increased Ad Spend Leads To Crackling Sales
Around the Net In Brand Marketing, Thom Forbes - Friday, October 30, 2009
Kellogg, which boosted ad spending by 17% for its third quarter, ...
- Simon To Head ANA Family Alliance
MediaDailyNews, David Goetzl - Thursday, October 29, 2009
The group formerly known as the Family Friendly Programming Forum, now t ...
- Pete Blackshaw Remembers His Jingle-Writing Dad
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 29, 2009
On the second anniversary of his father's death, Pete Blackshaw, ex-P&Ger a ...
- Comcast Lets 'Yellow Pages TV' Do The Clicking
MediaDailyNews, David Goetzl - Wednesday, October 28, 2009
An arm of the Comcast Media Center has begun pitching a "Yell ...
- Interpublic Reports Organic Slide: Advertiser Sentiment Has 'Stabilized," But Remains 'Cautious'
MediaDailyNews, Joe Mandese - Wednesday, October 28, 2009
Interpublic, the parent of Mediabrands, and media shops such as Initiative a ...
- Child's Play: Kids' TV Viewing At 8-Year High
MediaDailyNews, Wayne Friedman - Monday, October 26, 2009
The Nielsen Company says children's viewing of TV is at an eight-ye ...
- Almost As Good As A Sandwich Board
Research Brief, Jack Loechner - Tuesday, October 27, 2009
According to a new survey commissioned by 1020 Placecast and conducted ...
- Roster Of Brand Names Lines Up For NBA
Marketing Daily, Karl Greenberg - Monday, October 26, 2009
"Kia owns the Tip Off platform," says NBA's Mark Tatum. "But ...
- Family Research Council Breaks Health Care Spot
MediaDailyNews, - Friday, October 23, 2009
The conservative Family Research Council said it has released a new ...
- Havas Reports Weaker Than Expected Results
MediaDailyNews, Joe Mandese - Friday, October 23, 2009
Havas, the parent of MPG, Media Contacts, and agencies such as EU ...
- Senate Dems Go After Tax Deduction For Advertising
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 22, 2009
Sen. Al Franken (D-Minn.) and two Democratic co-sponsors have introduced legislation ( ...
- Tony Parker Scores London Fog Ads With Eva Longoria
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 22, 2009
...
- Savvy Marketers Seek More For Less In Search Ads
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 22, 2009
...
- Cox Cross Media Forms Unit for Local Solutions
Around the Net In Media, Joan Voight - Thursday, October 22, 2009
Cox Cross Media is creating the Local Solutions Group to help advertise ...
- Political Ads to Hit $3.3 Bil Next Year
Around the Net In Media, Joan Voight - Thursday, October 22, 2009
Political advertising will hit $3.3 billion in 2010, an 11% increase ov ...
- Just An Online Minute... ADC Whips Out Their Young Guns, Starts Shooting
Just An Online Minute, Kelly Samardak - Thursday, October 22, 2009
I love when I have the opportunity to not only splash myse ...
- HomeAway Books Super Bowl Slot
Marketing Daily, - Wednesday, October 21, 2009
Online vacation rental marketplace HomeAway, Inc. will air its first national ...
- Milk's 'White Gold' Stars In Faux Rock Opera
Marketing Daily, Karl Greenberg - Wednesday, October 21, 2009
"What we are hoping is that by engaging teenagers and moms onli ...