- Marketers Eye Smartphone Growth, Potential For Ads
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 21, 2009
A growing number of people are using mobile devices to access soci ...
- Media X: Season of the Bitch
MediaDailyNews, Jack Feuer - Tuesday, October 20, 2009
Attention, Magna, ZenithOptimedia, GroupM and the rest of the media-industry precogs: enou ...
- 'IDon't' Campaign For Android Leaves Brand A Mystery
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 20, 2009
Since the weekend, I've been asking myself the same question -- "Wh ...
- DMA Adopts Behavioral Targeting Guidelines
Online Media Daily, Wendy Davis - Monday, October 19, 2009
The Direct Marketing Association said Monday that it has updated its ethic ...
- What To Expect From Chrysler's Marketing Chief: Provocative Ads
Around the Net In Brand Marketing, Thom Forbes - Monday, October 19, 2009
...
- Newspapers Find Relief in GM, Mercedes Ads
Around the Net In Media, Joan Voight - Sunday, October 18, 2009
Los Angeles Times' publisher, Tribune Co., along with New York Times C ...
- Azula Passes His 50th ... Whiteboard Drawing for UPS
Marketing Daily, - Friday, October 16, 2009
This week, UPS launched four more of its Whiteboard commercials, bringing tot ...
- Broadcast Nets Should Program Digital Risks
On Media, Diane Mermigas - Friday, October 16, 2009
A case can be made just a month into the new ...
- Why Marketers Are Wooing Women All Wrong
Around the Net In Brand Marketing, Thom Forbes - Friday, October 16, 2009
Meanwhile, "Current TV" host Sarah Haskins'
"Target Women" lampoons marketing strategi ...
- After 2 Years, Gap Returns To TV Advertising
Marketing Daily, - Thursday, October 15, 2009
After a two-year hiatus, Gap Inc. says it is returning to ...
- Just An Online Minute... Hearst Magazines Imports Italy, Hangovers
Just An Online Minute, Kelly Samardak - Thursday, October 15, 2009
Just when I think I'm about to go to just another campai ...
- Bill Directs FCC To Regulate Loud Ads
Marketing Daily, - Thursday, October 15, 2009
U.S. Rep. Anna Eshoo (D-Calif.) wants the Federal Communications Commission to regula ...
- Report: Interpublic To Merge Lowe With Deutsch
MediaDailyNews, - Thursday, October 15, 2009
Interpublic Group is expected to merge two Lowe's New York office wi ...
- Bill Directs FCC To Regulate Loud Ads
MediaDailyNews, - Wednesday, October 14, 2009
Rep. Anna Eshoo (D-CA) wants the Federal Communications Commission regulate loud commerci ...
- Judy Kenny To Twentieth TV Ad Chief
MediaDailyNews, Wayne Friedman - Wednesday, October 14, 2009
Retiring head of advertising sales at Twentieth Television Bob Cesa will gi ...
- Blackhawks, Bears Play Together In Ad Campaign
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
Chicago's venerable football and hockey teams -- the Bears and the Blackhaw ...
- Viral VW Ads Test 'Fun Theory'
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 14, 2009
...
- Fast Food Efforts Fail To Hit The Spot
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
Emily Bryson York and Jeremy Mullman remind us that Burger King h ...
- Striking New Levi's Ads Attempt To Revive Flagging Brand
Around the Net In Brand Marketing, Thom Forbes - Tuesday, October 13, 2009
...
- Nexstar Targets Local TV Advertisers Using Its Own Airwaves
MediaDailyNews, Wayne Friedman - Monday, October 12, 2009
Nexstar Broadcasting has taken the rare step of using its own airwav ...
- Social Media Dashboard Aggregates Data
Online Media Daily, Laurie Sullivan - Tuesday, October 13, 2009
Casual squawkers on Facebook, Twitter, Yelp and other online social sites ha ...
- 8% of Internet Users Account for 85% of all Clicks
Research Brief, Jack Loechner - Tuesday, October 13, 2009
The results of an update to the comScore highly publicized "Natural Bo ...
- 5 Factors That Will Determine Future Ad Spend
On Media, Diane Mermigas - Friday, October 9, 2009
Some optimistic ad forecasts have been made in a vacuum, without taki ...
- 12-Year-Old Creates Commercial For New Wii Game In U.K.
Around the Net In Brand Marketing, Thom Forbes - Friday, October 9, 2009
...
- Ford Launching Ads Without Brand-New Cars To Show Off
Around the Net In Brand Marketing, Thom Forbes - Thursday, October 8, 2009
...
- Just An Online Minute... Adversity Celebrates One Year Of Diversifying Your People Portfolio
Just An Online Minute, Kelly Samardak - Thursday, October 8, 2009
These are the events I love to cover. There is no pretens ...
- Ad Trends Signal Shift To Media Quality
Marketing Daily, Fred Geyer - Thursday, October 8, 2009
The most recent advertising spending data has lessons that should make lar ...
- Viewers Dislike Video Ads, Prefer Short Pre-Rolls
MediaDailyNews, Wayne Friedman - Wednesday, October 7, 2009
Internet video users distrust and dislike online commercials -- even if th ...
- Negative Words Prove To Be Catchy
Research Brief, Jack Loechner - Thursday, October 8, 2009
Subliminal images, images shown so briefly that the viewer does not conscious ...
- More Ads For Basic Brands As Shoppers Spend Less
Around the Net In Brand Marketing, Thom Forbes - Wednesday, October 7, 2009
...