- SourceKnowledge Releases New SaaS Platform For Programmatic Clients
Real-Time Daily, Philip Rosenstein - Thursday, August 11, 2016
SourceKnowledge announced Thursday the release of Engage, its new software-as-a-service (SaaS) platfor ...
- Olympic Games Provide Global Platform For New Ad Initiatives
Real-Time Daily, Philip Rosenstein - Friday, August 12, 2016
With millions across the world tuning into the Olympic games on vario ...
- Clinton Dominates Digital, Fundraising, Does Trump Have The Resources To Compete?
Red, White & Blog, Philip Rosenstein - Thursday, August 11, 2016
The Clinton campaign has been heavily invested in digital advertising and da ...
- Local TV Sees Uptick In Online Ad Revs
Television News Daily, Wayne Friedman - Wednesday, August 10, 2016
Online ad revenues for local TV stations will continue to climb ...
- Market Continues Expansion Thanks To Two Suppliers (Guess Which Two?)
MediaDailyNews, Joe Mandese - Wednesday, August 10, 2016
The good news, according to an analysis of second-quarter U.S. ad spendin ...
- Brightcom Announces Partnerships With GeoEdge And Forensiq
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Brightcom, a global ad tech and multichannel media firm, on Wednesday announc ...
- Programmatic's Q2: Auctions Up 151%, Non-Human Traffic Down 59%
Real-Time Daily, Philip Rosenstein - Wednesday, August 10, 2016
Programmatic auction volume rose a staggering 151% year-over-year worldwide, per Accordant Media ...
- Facebook Revamps Ad Policy, Ad Blocking Is History
Social Media & Marketing Daily, Gavin O'Malley - Tuesday, August 9, 2016
Whether or not they employ ad blockers, desktop users will now ...
- Charter's Deals Boost Q2 Revs 6.6%
Television News Daily, Wayne Friedman - Tuesday, August 9, 2016
Charter Communications stock rose sharply on the news of a strong ...
- UK Newspapers Plan Ad Alliance To Take On Google, Facebook
The Daily Blog, Erik Sass - Wednesday, August 10, 2016
The publishers of The Times, The Sun, The Guardian, and The Dai ...
- Riddle: Why Did The Ad Blocker Download The App?
VidBlog, P.J. Bednarski - Wednesday, August 10, 2016
Answer: To avoid ads! But that's an answer Facebook has decided ...
- Comcast Told To Stop Calling Itself The Fastest Broadband Provider
Daily Online Examiner, Wendy Davis - Tuesday, August 9, 2016
Comcast should stop bragging that it offers the "fastest Internet" in Americ ...
- Puzzle Solved: Interactive Ads Boost App Downloads
MediaDailyNews, Erik Sass - Monday, August 8, 2016
Put a crossword in front crossword puzzle enthusiasts, and they will probab ...
- Shocker! Personalization Platform Releases Study That Finds Personalization Improves Engagement!
Mediapsssst, Richard Whitman - Monday, August 8, 2016
In today's self-serving research-related news, Jivox is out with a study th ...
- Media Buying Just Tip Of Advertising's Disruptive Iceberg
Online Spin, Gord Hotchkiss - Tuesday, August 9, 2016
Two weeks ago, Gary Milner wrote a lucid prediction of what advertisi ...
- Clinton TV Ad Blitz Coming, Targets Olympics
Red, White & Blog, Philip Rosenstein - Tuesday, August 9, 2016
The Hillary Clinton campaign has reserved over $8 million in TV ...
- Women's Inequality Behind 'The Pitch' $50,000 Marketing, Media Program
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 8, 2016
Zahra Aljabri, CEO and co-founder of Mode-Sty.com, an online shopping destination f ...
- What Rio Means For Branded Video Ads
Video Insider, Brian Shin - Tuesday, August 9, 2016
The world's largest sporting spectacle is upon us, and digital video advertise ...
- Unofficial 2016 Olympic Sponsors Find Ways To Capitalize On Rule 40
MediaDailyNews, Laurie Sullivan - Friday, August 5, 2016
Adidas, Auto Trader, Gatorade, Under Armour and others -- unofficial sponsors ...
- 'Forbes' Teams With Oracle Marketing Cloud To Increase Ad Revenue
Publishers Daily, Sara Guaglione - Friday, August 5, 2016
Oracle's data analytics will allow Forbes to work with ad partners ...
- Simpli.fi Delivers 50%+ Of Impressions To Mobile Devices, Geo-Targeting Capabilities Drive Rise
Real-Time Daily, Philip Rosenstein - Tuesday, August 9, 2016
Programmatic firm Simpli.fi, announced Tuesday that it delivered over 50% of i ...
- TV Is Strongest Influencer On Voting Behavior
Red, White & Blog, Philip Rosenstein - Monday, August 8, 2016
Across all age groups, 80% of registered voters are likely to ha ...
- FTC Warns 10 Web Marketers Over Zika Claims
Around The Net in Daily Online Examiner, Wendy Davis - Friday, August 5, 2016
The Federal Trade Commission warned 10 online marketers about ads for wristband ...
- GoDaddy To Sponsor Live Streamed Native Ad
Around the Net in Video, P.J. Bednarski - Friday, August 5, 2016
SheKnows Media BlogHer Conference in LA this weekend will let five fema ...
- Hardly Heroes At TBS, Nat Geo -- But Heading In Right Direction
MediaDailyNews, George Simpson - Thursday, August 4, 2016
I read a story this week about how at the Summer 20 ...
- Sonobi Expands Into EMEA, Taps Holmes As Director
Real-Time Daily, Philip Rosenstein - Friday, August 5, 2016
Independent ad-tech developer Sonobi announced Thursday the establishment of a European h ...
- Trump's Fund-Raising Efforts Begin To Rival Clinton, Takes In $80 Million
Red, White & Blog, Philip Rosenstein - Friday, August 5, 2016
The Trump campaign and his joint fund-raising vehicles with the GOP la ...
- Colorado House Republican Vows In Paid Ad To "Stand Up To Trump"
Around the Net In Marketing Politics, Philip Rosenstein - Thursday, August 4, 2016
Mike Coffman, GOP congressman from Colorado, is the first Republican congressman ...
- Sprite Slammed For Sexist Ads
Around the Net In Media, Gavin O'Malley - Thursday, August 4, 2016
The Sprite "brutally refreshing" campaign used phrases such as "She's seen mo ...
- Snapchat Celebs Mark Sponsored Ads
Around the Net In Social Media & Marketing, Gavin O'Malley - Thursday, August 4, 2016
This week, some of the platform's biggest stars—Josh Peck, Shaun McBride a ...