- Ad Theft: An Issue Facing The Nation -- And The Facebook
Mad Blog, - Friday, August 19, 2016
This summer, as the movie industry stumbles, suffering from a very painf ...
- Advertising: Stop And Consider The Consumer's Perspective
MediaDailyNews, George Simpson - Thursday, August 18, 2016
Consumers have a victim mentality about advertising now. They feel like th ...
- Almost Half Of Marketers In Study Serve Video Programmatically
Real-Time Daily, Philip Rosenstein - Friday, August 19, 2016
Online publication The Drum and the Trade Desk have partnered to analy ...
- Trump Campaign Makes $4 Million TV Ad Buy, First Of General Election
Red, White & Blog, Philip Rosenstein - Friday, August 19, 2016
After a strong fundraising haul in July, the Donald Trump campaign h ...
- In The Evolution Of TV, Audience Is King
Television News Daily, Jayant Kadambi - Wednesday, August 17, 2016
At the recent upfronts, all sides argued that their content will rei ...
- Fox Promotes 2 Ad Executives
Television News Daily, Wayne Friedman - Wednesday, August 17, 2016
Audrey Steele will become EVP, sales research insights and strategy, while Suzan ...
- Snapchat's Problems? Hard To Measure
Around the Net in Video, P.J. Bednarski - Wednesday, August 17, 2016
Snapchat advertising should be as easy to sell as any other soci ...
- With New Agency, Moen Launches 'Buy It For' Campaign
MAD, Larissa Faw - Tuesday, August 16, 2016
The new shop is Havas Chicago, which won the account late la ...
- Top 3 Mobile Video Ad Mistakes Brands Still Make
Mobile Marketing Daily, Salim Tarazi - Tuesday, August 16, 2016
Simply producing engaging, targeted video content is no longer enough. Road bloc ...
- Here Are Some Mobile Ads Consumers Can Actually Stomach
MoBlog, Gavin O'Malley - Wednesday, August 17, 2016
How do brands get the attention of mobile users? Coupons and promotio ...
- Adelphic Adds Behavior-Centric Cross-Channel Solution To Its DSP
Real-Time Daily, Philip Rosenstein - Wednesday, August 17, 2016
Adelphic, the mobile and cross-device DSP, is releasing a new behavior-centric soluti ...
- Clinton Retains Critical Lead In TV Advertising, Stein, Johnson Spend More Than Trump
Red, White & Blog, Philip Rosenstein - Wednesday, August 17, 2016
TV advertising has remained the centerpiece of a political campaign's marketing strate ...
- National TV Ad Spend Rises 3.3%, Lower CPM Programming Gains
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
National TV ad spending rose 3.3% in the second quarter, driven ...
- Olympics Commercial TV Time: More Ad 'Breaks'
Television News Daily, Wayne Friedman - Tuesday, August 16, 2016
NBC has been running more breaks in the Olympics -- the actu ...
- Will Social Sites Overwhelm YouTube?
VidBlog, P.J. Bednarski - Wednesday, August 17, 2016
A recent report from Trusted Brands says marketers prefer social sites f ...
- NBC's Grip On Olympic Gold Slipping
Online Spin, Gord Hotchkiss - Tuesday, August 16, 2016
The Olympics is probably the biggest show on earth. With the possib ...
- Amobee Launches Triggers To Target Consumers With Offline, Online Data
Real-Time Daily, Philip Rosenstein - Tuesday, August 16, 2016
Marketing technology company Amobee announced on Tuesday the release of Amobee Trigger ...
- Trump, Johnson Dominate Radio Advertising
Red, White & Blog, Philip Rosenstein - Tuesday, August 16, 2016
Republicans and Independents are much more likely to be targeted on radi ...
- In China, Live Streaming Is Popular And Profitable
Around the Net in Video, P.J. Bednarski - Monday, August 15, 2016
Chinese live-streamers often use the opportunity to hawk their products, many aim ...
- Some Target LIve Video Ads In U.S., But Most On Sidelines
Around the Net in Video, P.J. Bednarski - Monday, August 15, 2016
According to August 2016 research by Trusted Media Brands (formerly Reader's Dige ...
- Olympic Ad Doping -- But Who Are The Dopes?
Garfield at Large, Bob Garfield - Monday, August 15, 2016
What's your favorite Olympic event? Mine is the Modern Bullshit-a-thon. The n ...
- The Advent Of Second-Party Data
RTBlog, Philip Rosenstein - Monday, August 15, 2016
We've all heard of first and third-party data, the bedrock of t ...
- AOL's 'Digital Prophet' Looks At Advertising With A Third Eye
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 15, 2016
AOL's resident digital profit David Shing talked with "Search Marketing Daily" duri ...
- The Heist: How CAA Cracked Coca-Cola (And Ovitz Forgot To Negotiate A Fee!)
Mad Blog, - Thursday, August 11, 2016
It's the dog days of August, and I'm stuck in mid-stick. ...
- Australians Cry Twice As Much While Watching Your Ad
Mediapsssst, Richard Whitman - Thursday, August 11, 2016
And while Australians would appear to be more emotional than most ...
- Pinterest Debuts Auction System For Ads
Mobile Marketing Daily, Gavin O'Malley - Thursday, August 11, 2016
Pinterest is inviting advertisers to buy CPM campaigns using an auction-based syste ...
- AT&T AdWorks Offers 60-Second Addressable Ads
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
AT&T AdWorks will now serve 60-second ads to nearly 14 million addressab ...
- Olympics Give NBC More Scatter Ad Dollars, Record Digital Results
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
Now six days into the Olympics, NBC says it is meeting mo ...
- Uh Oh: Buffett Changes Tune On Newspapers
The Daily Blog, Erik Sass - Friday, August 12, 2016
Whatever trials and travails the newspaper industry had to endure over t ...
- Ad Watchdog Criticizes JumpSport For 'Inherently Misleading' Site
Daily Online Examiner, Wendy Davis - Thursday, August 11, 2016
An ad watchdog has told trampoline company JumpSport to revamp a si ...