- Olympic Athletes Score Big TV Results For Home Markets
Television News Daily, Wayne Friedman - Wednesday, August 24, 2016
For the entire Olympics, overall prime-time household viewing grew 356% over regular-seas ...
- 'Guardian' Admits Paying Media Rebates
The Daily Blog, Erik Sass - Thursday, August 25, 2016
British newspaper "The Guardian" is publicly admitting that it pays rebates ...
- Facebook Turns On The Auto-Play Sound In Australia
Around the Net in Video, P.J. Bednarski - Wednesday, August 24, 2016
It's just an experiment--for now--but Facebook has turned on auto-play sound ...
- IPG: Ads Minimally Meeting MRC Viewability Standard Lack Impact
MAD, Steve McClellan - Tuesday, August 23, 2016
That was one finding from an IPG Media Lab study, "Putting Scien ...
- Traditional U.S. Ads Slow In 2Q, Online Ad Spend Rises
MediaDailyNews, Wayne Friedman - Tuesday, August 23, 2016
While total traditional U.S. advertising has kept pace with rising digital med ...
- Google Removes 'Mobile-Friendly' Tag in Search Rankings
MoBlog, Ben Frederick - Wednesday, August 24, 2016
Google announced a couple of updates to its mobile search results th ...
- NEW! Chevy Records Teens Driving, Promptly Shows Their Parents
Out to Launch, Amy Corr - Wednesday, August 24, 2016
Big Brother is here and
watching your every move, especially ...
- AMI Reports 29% Growth In Digital Audience
Publishers Daily, Sara Guaglione - Tuesday, August 23, 2016
Across its entire portfolio, which includes Radar Online and OK Magazine, A ...
- Centralized Buying Key To Cross-Channel Success
Real-Time Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Pro-Clinton Groups Launch Native Ads On 'BuzzFeed,' Target Millennial Women
Red, White & Blog, Philip Rosenstein - Wednesday, August 24, 2016
Pro-Clinton groups EMILY's List and Priorities USA PAC launched native ads ...
- Top Shared Olympics Ads: Crying For Gold
VidBlog, P.J. Bednarski - Wednesday, August 24, 2016
The top shared ads for these Olympics, like most of the a ...
- Can Brandtech Save Adtech?
MediaDailyNews, Alex Bogusky - Tuesday, August 23, 2016
Adtech is IBM in 1984. Brandtech is Apple. The good news ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Real-Time Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in t ...
- 33Across Expands Partnership With LiveRamp Offering Insight Into 200+ Audience Segments
Real-Time Daily, Philip Rosenstein - Tuesday, August 23, 2016
Global publisher and monetization platform 33Across announced Tuesday an expansion of i ...
- Viewability: It's All In The Eye Of The Beholder (And How Long It Remains On The Screen)
Show Daily, Joe Mandese - Tuesday, August 23, 2016
IPG Media Lab Vice President-Consumer Research Strategy Kara Manatt presented some counterintuiti ...
- Centralized Buying Key To Cross-Channel Success
Show Daily, Philip Rosenstein - Wednesday, August 24, 2016
Targeting and reaching users on whichever device they may be on ...
- Why The GRP Must Die: And Why It Won't
Television News Daily, Michael Hayes - Tuesday, August 23, 2016
Conversely, the GRP model is breaking, thanks to the Internet and mobi ...
- Clinton Spends Big On Rio Olympics
Television News Daily, Wayne Friedman - Monday, August 22, 2016
"Hillary for America," Democratic presidential candidate Hillary Clinton's campaign, has spent so ...
- TV Olympics Data: Still Big -- But For How Long?
TV Watch, Wayne Friedman - Tuesday, August 23, 2016
Some Olympic viewership was down 30% at times, with TV advertisers guarante ...
- Spending On Presidential Election Down 60% From 2012
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
Local TV broadcasters are facing tough times with spending on the presidenti ...
- Clinton Campaign Reserves Another $80 Million In TV Advertising
Around the Net In Marketing Politics, Philip Rosenstein - Monday, August 22, 2016
The Clinton campaign is expanding its lead over the Trump campaign ...
- Nike Strikes Gold With Olympic-Related 'Authentic' Ads
MediaDailyNews, Laurie Sullivan - Friday, August 19, 2016
During the Olympics and the weeks leading up to the games, Ni ...
- MediaBrix Raises Funds To Expand Programmatic, Names Unruly's Kosinski President/CRO
Mobile Marketing Daily, Joe Mandese - Monday, August 22, 2016
Mobile ad developer MediaBrix this morning announced a new round of ventu ...
- Rio Pulls Off Mostly Positive Olympics Feedback
MoBlog, Gavin O'Malley - Monday, August 22, 2016
Remarkably, considering all the bad press leading up to it, people h ...
- Study: Programmatic Ads Lead To 55% Lift In Offline Sales
RTBlog, Philip Rosenstein - Monday, August 22, 2016
Brand stores and other brick-and-mortar locations can greatly benefit from optimizing digit ...
- Ad Fraud Is Forcing Marketers To Enhance Their Buying Strategies
Show Daily, Philip Rosenstein - Monday, August 22, 2016
The problem of advertising fraud has found a thoughtful opponent in t ...
- Rio Olympics Grab Major Share Of Top Ad Categories
Television News Daily, Wayne Friedman - Friday, August 19, 2016
NBC has pulled in 52% of all automotive national TV spending ov ...
- TV Stations' Political Ad Revenue Goals: Now Playing Catch-Up
TV Watch, Wayne Friedman - Monday, August 22, 2016
TV stations' crucial political advertising revenues aren't up to par this ye ...
- Watchdog Refers Sprint To FCC Over Ads
Daily Online Examiner, Wendy Davis - Friday, August 19, 2016
An ad industry watchdog has referred Sprint to the Federal Communications Commissi ...
- IPG: Twitter Video Ads Are More Relevant, Less Intrusive
MAD, Steve McClellan - Thursday, August 18, 2016
A study conducted by IPG Media Labs and Twitter showed that t ...