- Former McCann Execs Launch LBRB Collective
MAD, Fern Siegel - Monday, June 17, 2024
LBRB focuses on helping agencies transform, pitch, win and grow business. ...
- "Dunkin'terns' Aims At Gen Z, Makes A Bot Of Ben
Mad Blog, Barbara Lippert - Monday, June 17, 2024
The Dunkin' summer campaign features Will Arnett trying to reach out ...
- Mozilla Acquires Privacy Tech Startup Founded By Former Meta Execs
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
Anonym has a "Transparency Portal" it calls the "heart" of its solution ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Instagram Automates 'Creator Insights' To Facilitate Brand, Influencer Partnerships
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
To facilitate more in-app partnerships between brands and creators, Meta is rolli ...
- Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
TV Watch, Wayne Friedman - Tuesday, June 18, 2024
Would consumers care if streaming platforms add on a few more commerci ...
- Madison And Wall Adds To Senior Analysts
MAD, Steve McClellan - Friday, June 14, 2024
The advertising consulting firm, founded by Brian Wieser in 2023, has hir ...
- Google Must Face Trial Over Charges It Monopolizes Display Ads
MediaDailyNews, Wendy Davis - Friday, June 14, 2024
A federal judge on Friday rejected Google's bid for judgment in i ...
- TikTok Expands Symphony Ad Suite With Digital Avatars, AI Language Dubbing
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
TikTok has introduced new additions to its generative AI ad suite Symphon ...
- AAF Announces New Board Roles
People on the Move, Steve McClellan - Friday, June 14, 2024
The American Advertising Federation has appointed Jack Bamberger, general manager of agen ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- Hearst Magazines Expands Its Global Solutions Unit
Publishers Daily, Ray Schultz - Thursday, June 13, 2024
Gianluca Ena Is joining as senior vice president, new center is bei ...
- Programmatic Pickup: Google Brings Automated Ad-Buying To Email Newsletters
Email Insider, Ray Schultz - Thursday, June 13, 2024
The new Google Ad Manager capability is now in beta. This cou ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2024
Many advertisers still have concerns and questions about the strategy's readiness a ...
- GroupM Upgrades Ad Growth Estimate For 2024 And 2025
MAD, Steve McClellan - Monday, June 10, 2024
For the first time the industry will surpass one trillion in reven ...
- Here's Why Customer Lifetime Value Is Required For AI Success
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Data from a study conducted by Forrester Consulting and commissioned by Ze ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2024
Google and Microsoft have made changes to their ad platforms, demonstrating t ...
- Lower Carbon Emission By Reducing Bid Requests Per Impression Becomes Hot KPI
Data & Programmatic Insider, Laurie Sullivan - Monday, June 10, 2024
Duration Media, founded in 2018, launched technology for publishers that can dramatical ...
- LinkedIn AI Services, Stream Video Sponsorships Enter Next Phase
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
With 72% of B2B marketers expecting budgets to increase this year, p ...
- Google Faces $17B Lawsuit In UK
MediaDailyNews, Laurie Sullivan - Wednesday, June 5, 2024
A UK court has ruled Google must face a lawsuit that cou ...
- Perplexity Breaks First TV Spot, Considers Making It A Movie
MediaDailyNews, Laurie Sullivan - Thursday, June 6, 2024
AI "answer engine" Perplexity broke its first television spot Thursday night duri ...
- OpenAI, Apple Agreement Might Override Privacy Concerns
Performance Marketing Insider, Laurie Sullivan - Thursday, June 6, 2024
The deal would give OpenAI access to hundreds of millions of App ...
- Winning Elections With Data-Driven Programmatic Advertising Strategies
MAD, Mario Carrasco - Tuesday, June 4, 2024
In today's dynamic political landscape, understanding regulations, embracing multicultural voters and strategical ...
- Search Engine Use Declines Significantly As Young Users Find Their Way Online
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
There's a generational divide in the way people search for brands a ...
- Google Gives Advertisers Data Privacy Compliance Law Guidance
MediaDailyNews, Laurie Sullivan - Monday, June 3, 2024
Changes to compliance laws and opt-out preferences across its ads and analyti ...
- Publishers Offered A Service Suite To Help Them Monetize Content
Publishers Daily, Ray Schultz - Monday, June 3, 2024
Future is sharing technology and expertise with fellow publishers. ...
- MasterCard, Shell Show How Sounds Connect With Consumers
Data & Programmatic Insider, Laurie Sullivan - Monday, June 3, 2024
Visual has dominated branding and advertising, but how a consumer feels wh ...