- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- Poignant Ad Inspires Legal Change, Wins Grand Prix
Mad Blog, Barbara Lippert - Tuesday, June 18, 2024
Wedding invites created by girls (including one child bride) are "heart-touching reminde ...
- 'Feeling Seen USA' Report Finds Support For Diverse Advertising
Marketing Daily, Danielle Oster - Tuesday, June 18, 2024
Diverse ads outperformed others tested overall with a nationally representative audience. ...
- The End Of An Era?
Media Insider, Cory Treffiletti - Thursday, June 20, 2024
I was a strong proponent of the data age, but now ...
- Amazon Ads Debuts Ad-Targeting Solution Using AI, First-Party Data At Cannes
MediaDailyNews, Laurie Sullivan - Tuesday, June 18, 2024
Amazon says the AI-driven platform no longer relies on single IDs ...
- Yahoo Launches First Ad Creative Platform, Princess Cruises Becomes Early Tester
MediaDailyNews, Laurie Sullivan - Wednesday, June 19, 2024
The Yahoo Creative platform, developed in partnership with Innervate, uses data fr ...
- Hail Mary Pass: Musk Touts Brand Safety, Prays Brands Return To X
MediaPost Live, Joe Mandese - Wednesday, June 19, 2024
CANNES, France -- Oddly, Musk touted X as more of a B ...
- Report: How To Fix Madison Avenue's Diversity Problem
Mediapsssst, Richard Whitman - Tuesday, June 18, 2024
New York City has been complaining about poor Adland diversity numbers f ...
- PubMatic And Cognitiv Partner On Contextual Targeting
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
PubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Top TV Networks' Ad Revenue Flat At $10.4B In First-Half 2024, Airings 6% Higher
Television News Daily, Wayne Friedman - Wednesday, June 19, 2024
Two main reasons for the consistency are sports and more commercial airing ...
- Former McCann Execs Launch LBRB Collective
MAD, Fern Siegel - Monday, June 17, 2024
LBRB focuses on helping agencies transform, pitch, win and grow business. ...
- "Dunkin'terns' Aims At Gen Z, Makes A Bot Of Ben
Mad Blog, Barbara Lippert - Monday, June 17, 2024
The Dunkin' summer campaign features Will Arnett trying to reach out ...
- Mozilla Acquires Privacy Tech Startup Founded By Former Meta Execs
MediaDailyNews, Laurie Sullivan - Monday, June 17, 2024
Anonym has a "Transparency Portal" it calls the "heart" of its solution ...
- X Pitches Advertisers On The Big 3
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
X is looking to pitch advertisers on its exclusive content deal wi ...
- Instagram Automates 'Creator Insights' To Facilitate Brand, Influencer Partnerships
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
To facilitate more in-app partnerships between brands and creators, Meta is rolli ...
- Can Ad-Supported Streamers Still See Growth As Consumers Want Even Less Ads?
TV Watch, Wayne Friedman - Tuesday, June 18, 2024
Would consumers care if streaming platforms add on a few more commerci ...
- Madison And Wall Adds To Senior Analysts
MAD, Steve McClellan - Friday, June 14, 2024
The advertising consulting firm, founded by Brian Wieser in 2023, has hir ...
- Google Must Face Trial Over Charges It Monopolizes Display Ads
MediaDailyNews, Wendy Davis - Friday, June 14, 2024
A federal judge on Friday rejected Google's bid for judgment in i ...
- TikTok Expands Symphony Ad Suite With Digital Avatars, AI Language Dubbing
MediaDailyNews, Colin Kirkland - Monday, June 17, 2024
TikTok has introduced new additions to its generative AI ad suite Symphon ...
- AAF Announces New Board Roles
People on the Move, Steve McClellan - Friday, June 14, 2024
The American Advertising Federation has appointed Jack Bamberger, general manager of agen ...
- Cannes Lions: Reddit Taps Comments To Increase Ad Performance
Performance Marketing Insider, Laurie Sullivan - Monday, June 17, 2024
The company announced plans Monday at Cannes Lions International Festival of Creativi ...
- Hearst Magazines Expands Its Global Solutions Unit
Publishers Daily, Ray Schultz - Thursday, June 13, 2024
Gianluca Ena Is joining as senior vice president, new center is bei ...
- Programmatic Pickup: Google Brings Automated Ad-Buying To Email Newsletters
Email Insider, Ray Schultz - Thursday, June 13, 2024
The new Google Ad Manager capability is now in beta. This cou ...
- Oracle Shuts Down Its Ad Business
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Oracle built its ad business through the acquisition of well-established companies includi ...
- IAS Increases Ad Transparency Ahead Of Cannes
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
The latest partnerships with Reddit and Pinterest, announced Thursday, connect the do ...
- TikTok Testing Visual Search For Ecommerce
MediaDailyNews, Laurie Sullivan - Wednesday, June 12, 2024
TikTok is testing the ability for users to take or upload ...
- Diversifying Media--Only 25% Of Advertisers Ready For Google Cookie Phaseout
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 12, 2024
Many advertisers still have concerns and questions about the strategy's readiness a ...
- GroupM Upgrades Ad Growth Estimate For 2024 And 2025
MAD, Steve McClellan - Monday, June 10, 2024
For the first time the industry will surpass one trillion in reven ...
- Here's Why Customer Lifetime Value Is Required For AI Success
MediaDailyNews, Laurie Sullivan - Monday, June 10, 2024
Data from a study conducted by Forrester Consulting and commissioned by Ze ...
- Google TV Network With Ad-Supported Channels Ties To Google Ads Platform
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 11, 2024
Google and Microsoft have made changes to their ad platforms, demonstrating t ...