- Shark Week Adds New Sponsors, 'Collections' Content On Max, discovery+
Television News Daily, Wayne Friedman - Tuesday, July 2, 2024
Sponsorship deals include custom video, tagged tune-in, billboards, in-program messaging and streami ...
- Upfront TV Ad Prognosis? Slow-Moving, On A Questionable Front
TV Watch, Wayne Friedman - Tuesday, July 2, 2024
Streaming scatter revenue is expected to decline to $10.14 billion from $10. ...
- Temu May Face Same Fate As TikTok In U.S.
MediaDailyNews, Laurie Sullivan - Monday, July 1, 2024
Temu has made inroads into the U.S. in less than two year ...
- IPG Marketplace Will Reduce, Not Just Minimize, Carbon In Media Buys
MediaDailyNews, Joe Mandese - Monday, July 1, 2024
The "Climate Action Marketplace" is being developed with SeenThis and PubMatic, ...
- Google Universal Analytics Data Disappeared On Schedule - Or Did It?
Performance Marketing Insider, Laurie Sullivan - Monday, July 1, 2024
On Monday, Google followed through with its plans to cut off markete ...
- Analyst Advocates NARB Self-Reg Model For Generative AI Advertising
MediaDailyNews, Laurie Sullivan - Thursday, June 27, 2024
Self-regulation seems to be a massive and highly complex endeavor. But o ...
- Debate TV Ad Buys Total $3.7M
Television News Daily, Wayne Friedman - Friday, June 28, 2024
National TV ad revenue for the first Presidential Debate totaled $3.7 milli ...
- Dish Network Brings Back Real Old-Style Bundles: Long-Term Contracts
TV Watch, Wayne Friedman - Friday, June 28, 2024
Dish is packaging its standard linear TV cable/broadcast package with a fr ...
- Consumers Splurge On High-End Lipstick, Data Shows Ways To Color-Coordinate Ads
MediaDailyNews, Laurie Sullivan - Wednesday, June 26, 2024
Consumers are splurging on cosmetics, boosting online spend in this category ...
- Ad Market Expands For 14th Month In May, Signals Possible Deceleration
MediaDailyNews, Joe Mandese - Thursday, June 27, 2024
May's 1.9% increase in the U.S. ad market is the lowest ra ...
- Authenticity Proven To Reduce Digital Ads' Carbon Footprint
Performance Marketing Insider, Laurie Sullivan - Thursday, June 27, 2024
Global analysis of more than one trillion ad impressions in display a ...
- Analyst Projects CPM Declines For Linear, Streaming Upfronts
Television News Daily, Wayne Friedman - Thursday, June 27, 2024
The total U.S. TV ad marketplace will inch up less than ...
- 'Frequency Imbalance' Issues Continue For Political Marketers On CTV: Analysis
Advanced TV Insider, Wayne Friedman - Wednesday, June 26, 2024
Twenty percent of CTV households' exposure to political ad campaigns' messaging g ...
- Total Ad-Based Linear, Streaming TV Viewing Slips in May: Analyst
Television News Daily, Wayne Friedman - Wednesday, June 26, 2024
Wieser estimates 13.2% of all TV/video viewing - gross ratings points ...
- Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns
MediaDailyNews, Laurie Sullivan - Monday, June 24, 2024
The extended partnership will support CTV ads in its ad platform a ...
- Microsoft Expands IAS Ad Measurement Partnership
MediaDailyNews, Laurie Sullivan - Tuesday, June 25, 2024
Microsoft Advertising will expand its collaboration with global media measurement and optimizati ...
- AI-Infused Search Challenges Accuracy, Trust, Page Load Times
Performance Marketing Insider, Laurie Sullivan - Tuesday, June 25, 2024
Nearly half of people who have used AI in search think AI-generat ...
- 'Inside Out 2' Bangs Out Another $100M In Week 2
MediaDailyNews, Wayne Friedman - Sunday, June 23, 2024
"Inside Out 2" has become the first animated movie ever to po ...
- Disney Offers Global First-Party Data Connection
Television News Daily, Wayne Friedman - Monday, June 24, 2024
The BridgeID platform allows the Disney Audience Graph, through the company's clean-ro ...
- Cheap Big-Screen Video Sets? Go Further - Mark Down The 'TV' Modifier
TV Watch, Wayne Friedman - Monday, June 24, 2024
A recent ARF report says 6% of U.S. households watch TV "exclusivel ...
- Dynamic Data Points: Enterprise Brands Can Integrate Email And Other Channels
Email Insider, Ray Schultz - Friday, June 21, 2024
MessageGears has added 250 endpoints to its engagement platform. ...
- The Art Of The Deal For Advertisers And Agencies
Media Insider, Maarten Albarda - Friday, June 21, 2024
When you did your contract the last time, you most likely d ...
- Amazon's Plan For Building The Perfect AI-Powered Ad
MediaDailyNews, Laurie Sullivan - Thursday, June 20, 2024
Amazon Ads has developed AI-driven features to dynamically design and resize creativ ...
- 5-Year Hit: Legacy Media Profits Halved, Linear Ads Share Decline
Television News Daily, Wayne Friedman - Friday, June 21, 2024
Profits among six large legacy media companies declined to $17.2 billion ...
- Instream Versus Outstream Delineation Finally Getting Attention
Media Insider, Dave Morgan - Thursday, June 20, 2024
As has become clear for anyone following the issue on social medi ...
- Netflix Ad Revenue Forecast To Hit $950M In 2024, Top Ad Dollars Per Viewer: eMarketer
Television News Daily, Wayne Friedman - Thursday, June 20, 2024
Netflix will average $70.44 in ad revenue per viewer -- well abo ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- Poignant Ad Inspires Legal Change, Wins Grand Prix
Mad Blog, Barbara Lippert - Tuesday, June 18, 2024
Wedding invites created by girls (including one child bride) are "heart-touching reminde ...
- 'Feeling Seen USA' Report Finds Support For Diverse Advertising
Marketing Daily, Danielle Oster - Tuesday, June 18, 2024
Diverse ads outperformed others tested overall with a nationally representative audience. ...
- The End Of An Era?
Media Insider, Cory Treffiletti - Thursday, June 20, 2024
I was a strong proponent of the data age, but now ...