- How To Make The Most Of Google AdWords Holiday Snippets
Around the Net in Search Marketing, Laurie Sullivan - Monday, November 16, 2015
Google recently began allowing business owners to set holiday hours, followed ...
- Bing Shopping Campaigns Integrate Into Google DoubleClick Suite
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2015
In a move that may seem a little unusual, Bing Shopping campaig ...
- Google Obscures Geographic Reporting Data
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 21, 2015
Google took a step to obscure readily available targeting data for paid-sear ...
- Keeping Order In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Thursday, October 8, 2015
Anthony Coraggio shows marketers how to keep order with a simple activity log f ...
- Details Of Google Customer Match And Your Gmail Address
SearchBlog, Laurie Sullivan - Tuesday, September 29, 2015
Remember the Gmail address you gave the clerk during checkout when maki ...
- Advanced Google AdWords Tips
Around the Net in Search Marketing, Laurie Sullivan - Thursday, September 24, 2015
While it may seem easy, Google AdWords is complicated. It takes expertis ...
- Analytics, Measurement Finds The 49% ROI Mistake
Data and Targeting Insider, Laurie Sullivan - Wednesday, September 23, 2015
Google made a slight change to Analytics this week. It now defaul ...
- Google Charges Video Views Even When Identified As A Robot, Study Finds
Online Video Daily, Laurie Sullivan - Wednesday, September 23, 2015
Experts in computer networks from four research institutions found that Google charg ...
- Appeals Court Sides With Pay-Per-Click Marketers Against Google
Daily Online Examiner, Wendy Davis - Tuesday, September 22, 2015
In a blow to Google, a federal appellate court has revived ...
- How AdWords Filters Can Improve Campaigns
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, September 16, 2015
Check how paid search accounts are set up and what filters a ...
- Quick Tip: How To Set Up Web Site Call Conversions In AdWords
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 15, 2015
Setting up Web site call conversions in less than five minutes begi ...
- How Search Marketers Can Best Optimize Cost-Effective Facebook Campains
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 15, 2015
Many search marketers might ask how much Facebook advertising (really) costs. Bre ...
- Why Marketers Using AdWords Should Rely On Deeper Insights
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, September 8, 2015
Michael Shin believes there are underused AdWords reports that can help markete ...
- Advertisers Gain AdWords Bidding Options For Google Shopping
Around the Net in Search Marketing, Laurie Sullivan - Monday, August 17, 2015
Advertisers managing bidding campaigns for Google Shopping will have more AdWords optio ...
- Google Makes Changes To AdWords Scripts
Around the Net in Search Marketing, Laurie Sullivan - Thursday, August 6, 2015
Google has added methods in AdWords that allow advertisers to clear various fiel ...
- Content Creators Get 360-Degree View On YouTube
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, July 22, 2015
Google brought a 360-degree view to video ad campaigns Wednesday through TrueVi ...
- Ebay, Amazon Most Visible Google Search Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 7, 2015
Ebay.com is the most visible Web site in Google Shopping image-based produ ...
- A/B Testing Tips To Double CTRs For Ad Copy
Around the Net in Search Marketing, Laurie Sullivan - Friday, June 26, 2015
Jamie Smith tells marketers how to double their campaign's click-through rate wi ...
- How To Reduce CPAs Without Reducing Bids
Around the Net in Search Marketing, Laurie Sullivan - Thursday, June 18, 2015
How can marketers reduce their cost per acquisition without reducing bids? Goog ...
- Google Delivers On Need To Track Mobile Metrics, Performance
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 28, 2015
A growing need to track performance in mobile applications prompted Google ...
- Google AdWords Lags In Driving App Installs For Gaming
SearchBlog, Laurie Sullivan - Wednesday, May 27, 2015
Google's search advertising platform AdWords does not drive mobile app installs ...
- How Search Data More Closely Predicted How Seats On U.K. Political Parties Would Change
SearchBlog, Laurie Sullivan - Thursday, May 21, 2015
Search engines Google and Bing have been known to forecast trends, a ...
- Why Multiple Match Types For The Same Keyword Pays
Around the Net in Search Marketing, Laurie Sullivan - Thursday, May 7, 2015
It pays to have multiple match types for the same AdWords Keywor ...
- Google Mobile Searches Surpass Desktop
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, May 6, 2015
More searches on Google now take place on mobile devices compared wi ...
- Bing Shopping Campaigns Begin To Roll Out, Capitalize On Images
SearchBlog, Laurie Sullivan - Friday, April 24, 2015
Microsoft has begun rolling out Shopping Campaigns in Bing Ads to ...
- What's Best For Brands: Higher Search Impressions, or Lower Cost Per Click and Competition?
SearchBlog, Laurie Sullivan - Tuesday, April 21, 2015
First impressions account for a lot, especially when they appear in sear ...
- Google Adds Programmatic TrueView Ad Buying Format In DoubleClick Bid Manager
MediaDailyNews, Laurie Sullivan - Thursday, April 16, 2015
The YouTube TrueView advertising platform now integrates programmatic ad buying within DoubleCli ...
- Google AdWords Integration Identifies When Paid Search Triggers Offline Sale
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 1, 2015
Without a loyalty program, it's nearly impossible for retail stores to tra ...
- Google AdWords Reporting Drops Four Search Funnels
Search & Performance Marketing Daily, Laurie Sullivan - Monday, March 9, 2015
Google plans to eliminate four search funnel columns in early April ...
- Bing Ads Offer What Google Doesn't
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, February 25, 2015
Mark Irvine has an opinion. He shows marketers seven ways that Bi ...