- They May Be Limited: Creston Files Suit Over Name Of New McD's Agency
MAD, Steve McClellan - Friday, December 9, 2016
Several weeks ago Omnicom and DDB unveiled their new agency, We A ...
- Dentsu Scuttles Working Guidelines In Place Since The 1950s
MAD, Steve McClellan - Friday, December 9, 2016
One of the principles, established by a former president of the fir ...
- The Marketing Arm Hires Young Guru Chief Music Specialist
MAD, Larissa Faw - Sunday, December 11, 2016
Under this partnership with Young Guru and his startup, Era of t ...
- Study Finds 88% Of Meal Makers Use Phone As Sous-Chef
MAD, Larissa Faw - Sunday, December 11, 2016
Havas Media's new study looks at trends and consumer motivations that a ...
- 'Transparency' Voted 2016's Word Of The Year
MediaDailyNews, Joe Mandese - Monday, December 12, 2016
"Transparency" was voted the "word of the year" for 2016 by membe ...
- Ad Agencies To Fill Gaps Identified By President-Elect Trump
MAD, Laurie Sullivan - Friday, December 9, 2016
If Trump ushers in lighter regulation, it means digital advertising can mo ...
- Horizon Media Adds Chief Client Officer, Chief Strategy Officer Roles
MAD, Larissa Faw - Thursday, December 8, 2016
Stan Fields has been promoted to Chief Client Officer-New York and E ...
- Omnicom Merges Firms In Its 'Lynchpin' Consulting Offering
MAD, Steve McClellan - Thursday, December 8, 2016
Omnicom Group said today it will combine two of its strategic manageme ...
- David Berkowitz Fires Himself, Takes Job at Sysomos
Mediapsssst, Richard Whitman - Thursday, December 8, 2016
In a hilarious blog post, former 360i and MRY exec David Berkowi ...
- Kia Talks Up Conversational Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 8, 2016
Kia Motors America is betting big on conversational search to create ...
- Sarah Golding Announced Sole CEO AT CHI & Partners
Around the Net In MAD London, Sean Hargrave - Thursday, December 8, 2016
CHI & Partners has appointed Sarah Golding as its sole chief executi ...
- CTP Donates Digital Assets To Celebrate Its 20th Anniversary
MAD, Larissa Faw - Wednesday, December 7, 2016
Conover Tuttle and Pace (CTP) is celebrating its 20th anniversary by givi ...
- Marc USA Embraces Mental Modeling Technology
MAD, Larissa Faw - Wednesday, December 7, 2016
In a bid to help clients better understand consumers, Marc USA ...
- DOJ Contacts IPG Agency About Its Commercial Production Probe
MAD, Steve McClellan - Wednesday, December 7, 2016
Interpublic Group confirmed today that one of its ad agencies, which t ...
- SinusBuster Bursts Into View With Social Blitz
MAD, Larissa Faw - Wednesday, December 7, 2016
The campaign features rapid-first social media posts over a 90-day period. T ...
- Saatchi & Saatchi Creative Director Heads to RPA
Mediapsssst, Richard Whitman - Wednesday, December 7, 2016
Santa Monica-based RPA has hired Marlon Hernandez as VP Group Creative Direct ...
- Sorrell: Facebook May Be WPP's No. 2 Supplier Next Year
MAD, Steve McClellan - Tuesday, December 6, 2016
Commenting at the UBS media conference in New York today, WPP C ...
- U.S. Senators Request Study of Government Spending With Minority-Owned Agencies And Media
Mediapsssst, Richard Whitman - Tuesday, December 6, 2016
A letter was sent this month to GAO Comptroller General Gene Doda ...
- A Third Of Consumers Say They Would Exchange Personal Info For Content
MAD, Larissa Faw - Monday, December 5, 2016
Well, at least content they find 'compelling,' according to a new Accentu ...
- Dentsu Overhauls Its Workforce In Japan
MAD, Steve McClellan - Monday, December 5, 2016
Dentsu said Friday that it was instituting new measures to improve i ...
- MDC's Doft Says Firm Will Finalize SEC Deal In A Few Weeks
MAD, Larissa Faw - Monday, December 5, 2016
MDC CFO David Doft told a crowd at the UBS media conferen ...
- CMOs Lack Focus On Analytics, Strategy Needed To Drive Revenue
MediaDailyNews, Laurie Sullivan - Tuesday, December 6, 2016
CMOs will take on more responsibility for driving company growth in 201 ...
- Ogilvy Scores Top Marks on LGBT Equality Study
Mediapsssst, Richard Whitman - Monday, December 5, 2016
As part of its LGBT-friendly policies Ogilvy has ten professional networks with ...
- Dentsu Aegis Expands MKTG To Canada With S&E Sponsorship Acquisition
MAD, Steve McClellan - Friday, December 2, 2016
Dentsu Aegis Network has acquired S&E Sponsorship Group in Canada which t ...
- Darn It
Real MAD, Stan Mack - Monday, December 5, 2016
...
- Survey Finds Global Brands Are Consolidating Ad Servers
Real-Time Daily, Tobi Elkin - Monday, December 5, 2016
A new survey finds that global brands are consolidating their roster ...
- Crocs Personalizes Emails For Shoe-Shopping Parents
Email Marketing Daily, Jess Nelson - Thursday, December 1, 2016
Crocs has built an email subscriber list of more than 2 milli ...
- Christina Falzano Tapped To Head Brand Union's New York Office
MAD, Steve McClellan - Thursday, December 1, 2016
Falzano most recently was Executive Director, Client Services at the agency a ...
- Agency Full of 'Experience Mavens' and More Cowbell Gets New Management Team
Mediapsssst, Richard Whitman - Thursday, December 1, 2016
New York-based Manifest is an agency that is into things like perso ...
- Isobar US Taps Claudio de Souza To Oversee Its GM Business
MAD, Steve McClellan - Thursday, December 1, 2016
Souza, one of the agency's top innovators, is joining the U.S. te ...