- Bending The Rules In A New Business Pitch Without Being Disqualified
MAD, Zach Rosenberg - Friday, November 11, 2022
There is a delicate balance between playing by the rules and bendi ...
- Ruh-Roh: GroupM Solves Mystery Of Who Killed Television
MediaDailyNews, Joe Mandese - Monday, November 14, 2022
"When everyone is talking about the negative advertising market, I think th ...
- Entrepreneur & Agency Veteran Stedman's Latest Startup: The Imaginarium
Mediapsssst, Richard Whitman - Friday, November 11, 2022
The B2B agency will create content for LinkedIn and other digital med ...
- Amazon Music Teams With W+K For Global Brand Campaign
Digital News Daily, Colin Kirkland - Thursday, November 10, 2022
The campaign promotes Amazon Music's recent update of ad-free offerings across mus ...
- VCCP Group Names Wills First CMO, New York
MAD, Fern Siegel - Thursday, November 10, 2022
Before this, Wills was at VCCP's headquarters in London, where he serv ...
- CMD Spins Off Hijinx As Separate Agency With Distinct Capabilities
MAD, Fern Siegel - Thursday, November 10, 2022
CMD President Kevin Thomas credited the split to the company developing t ...
- Report Finds Continuing Gender Bias In Marketing, Media About Women's Health
MAD, Steve McClellan - Thursday, November 10, 2022
The study was issued today by WPP and Seeher and was conduct ...
- Dentsu Makes A Case For Planning 'Carbon Budgets'
MediaDailyNews, Joe Mandese - Friday, November 11, 2022
The pitch comes a week after parent Dentsu unveiled plans to integra ...
- Emodo To Add Native Video And CTV, Taking Innovation Beyond Walled Gardens
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, November 10, 2022
Emodo's strategy to help advertisers reach its audience through an advanced nati ...
- Wunderman Thompson Names 2 Execs To Client Leadership Team
MAD, Fern Siegel - Wednesday, November 9, 2022
The company appointed Lizzie Snell as managing director and Jim Dyer ...
- Dentsu Merging Two Japan Units To Bolster Its Digital Transformation Service Offering
MAD, Steve McClellan - Wednesday, November 9, 2022
The company said the move was part of a broader restructuring effo ...
- GroupM Forms Decarbonization Coalition, Invites Other Clients To Join
MediaDailyNews, Joe Mandese - Thursday, November 10, 2022
Founding members represent $10 billion in ad spending from Audible, AXA, Baye ...
- Search Ad Spend Contracts Among Big Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 9, 2022
The digital ad industry could be on the cusp of a maj ...
- Grey Beefs Up Creative Team
MAD, Fern Siegel - Tuesday, November 8, 2022
Jason Kahner has been promoted to Global Chief Client Officer, while Thia ...
- Dentsu Identifies 10 Trends Reshaping Media In 2023
MediaDailyNews, Joe Mandese - Wednesday, November 9, 2022
"This year we witnessed a very different geopolitical landscape and a n ...
- Pinterest Campaign Shows Boards, Search Help Pinners 'Gift Like You Get Them'
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 8, 2022
Pinterest launched a holiday campaign aimed at the re-gifters, the don't-quite-get-you gifter ...
- Ad Group VCCP Adds New York CMO Role, Taps Wills To Fill It
MAD, Steve McClellan - Monday, November 7, 2022
It's a promotion for Wills and follows the appointment of Brett Edg ...
- Mini USA Electric Vehicle Color Influenced By Fans
Marketing Daily, Tanya Gazdik - Monday, November 7, 2022
The automaker has always embraced customer feedback in its product offerings, Mi ...
- Moore Selected As Chief Commercial Officer, Haberman
People on the Move, Fern Siegel - Monday, November 7, 2022
Previously, Moore was an expert partner at Bain & Company. ...
- National TV Ad Spend Flat For September -- Ending Monthly Declines
Television News Daily, Wayne Friedman - Monday, November 7, 2022
Positive news came with September reversing a general monthly decline that beg ...
- BBDO San Francisco Names Sarkis Chief Creative Officer
MAD, Fern Siegel - Friday, November 4, 2022
Sarkis will oversee creative work for clients such as WhatsApp, ServiceNow a ...
- Credit Union Ad Campaign Taps DEI Panel To Insure Authenticity
MAD, Steve McClellan - Friday, November 4, 2022
The campaign, "Power in People," from Seattle-based DNA features over 40 BE ...
- Havas Media Taps Bonuccelli To Lead New Multicultural Practice
MediaDailyNews, Joe Mandese - Monday, November 7, 2022
The practice will focus on "meaningfully" engaging Hispanic, African American, Asian Americ ...
- Omnicom In 'Close Contact With Twitter' Given Client Concerns About Its Ad Platform
Mediapsssst, Richard Whitman - Friday, November 4, 2022
Several other groups would only speak on background, and the gist ...
- Are Virtual Goods The Future Of Brand Marketing? They Are Viewed As Luxury Items, Study Finds
Digital News Daily, Colin Kirkland - Thursday, November 3, 2022
A study by Razorfish reveals 71% of respondents see virtual goods ...
- VMLY&R Taps Baehr As Chief Strategy Officer, New York
MAD, Fern Siegel - Thursday, November 3, 2022
A former CP+B executive Baehr, has worked on a variety of blue-ch ...
- Dawn Adds India's Zoo Media To Its Global Collective
MAD, Steve McClellan - Thursday, November 3, 2022
Zoo is expanding to the U.S. with the opening of a N ...
- Sam's Club Launches Media Review
MAD, Steve McClellan - Thursday, November 3, 2022
In the U.S. Sam's Club spent an estimated $36 million on measur ...
- Musk Blames Advocacy Groups For 'Massive Drop' In Twitter's Ad Revenue
MediaDailyNews, Joe Mandese - Friday, November 4, 2022
He also blamed the groups exercising their free speech for "trying ...
- Dan Wieden Helped Create Titanium Lions -- Now The Award Is Named After Him
Mediapsssst, Richard Whitman - Thursday, November 3, 2022
Wieden was the impetus for creating the award two-decades ago when ...