The assignment follows a competitive pitch.
Accenture Song has been Plusnet’s lead agency of record since 2010, overseeing all advertising and customer communications. Most recently, Accenture Song updated the brand's identity, via the launch of a new spot titled "That’s a Plus," which introduces comedian David Earl as the new voiceover artist.
The new tag: “straightforward broadband at straightforward prices.”
The first piece of work is now live across Plusnet social channels. The social and influencer campaign will live on Facebook and Instagram, celebrating the value Plusnet offers year-round.
“The telecoms sector isn't known for its groundbreaking approach to social, and this is something our team wants to change across our consumer brands. Social will play a big part in transforming the brand equity for Plusnet,” said Jo Carman, director, Plusnet.