- DeCheser Named Chief Creative Officer For Valtech North America
People on the Move, Fern Siegel - Wednesday, June 15, 2022
Previously, DeCheser was Group Executive Creative Director at R/GA New York. ...
- Performance Media Shops Reorganize C-Suites, Become More Strategically Focused
Performance Marketing Insider, Joe Mandese - Thursday, June 16, 2022
It's a "commitment to staying one step ahead and constantly innovating, reimagini ...
- Agency White64 Acquires Digital Specialist Jake Group
MAD, Steve McClellan - Tuesday, June 14, 2022
The Jake Group team will relocate to White64's offices in Tyson's Corne ...
- WPP Taps Houston For New Role As U.S. President
MAD, Steve McClellan - Tuesday, June 14, 2022
The new post aligns with WPP's leadership organizational model in other maj ...
- Brandtech Group Acquires Majority Stake In Commerce Platform Acorn-i
MAD, Steve McClellan - Wednesday, June 15, 2022
Acorn-i is an e-commerce platform that includes self-service technology that provides ...
- GSK's New Brand Identity Merges Tech, Science
MAD, Fern Siegel - Monday, June 13, 2022
The redesign retains the GSK name and orange logo, but the curv ...
- LePub Expands To 5 Global Offices To Aid Heineken Business
MAD, Fern Siegel - Monday, June 13, 2022
The Le Pub agency, part of the Publicis Groupe, has expanded ...
- OMD Retains U.S. Billings Crown In 2021
MAD, Steve McClellan - Monday, June 13, 2022
That's according to agency research firm COMvergence, which studied the billings ...
- Bombas Taps Horizon Next For Data-Driven Media
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
Citing a rapidly changing direct-to-consumer marketplace, Bombas said it is leaning ...
- Publicis Media's APX Content Ventures Announces Inclusion Fund Recipients
Mediapsssst, Richard Whitman - Monday, June 13, 2022
APX announced that it has awarded a portion of its $25 milli ...
- Branding & Design Agency Collins Taps W+K Veteran For VP Of People Role
People on the Move, Steve McClellan - Monday, June 13, 2022
Independent strategy and brand experience design agency Collins has named Lauren Ranke vi ...
- TBWA\Chiat\Day NY Adds DuBoff As Innovation Leader
MAD, Steve McClellan - Friday, June 10, 2022
She joins the agency after spending five years at Accenture Song ...
- GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The announcement says GroupM and a coalition of big media suppliers a ...
- GroupM Revises Global Ad Forecast Down 1.3 Points, Boosts The U.S. 0.3
MediaDailyNews, Joe Mandese - Monday, June 13, 2022
The revisions, which come a week after a minor cut by Publici ...
- Razorfish Taps Reframe To Boost Inclusivity Across Its Workplaces
Mediapsssst, Richard Whitman - Friday, June 10, 2022
Reframe utilizes a training program and tech platform with a proprietary algorit ...
- Above+Beyond Taps Lord As Creative Director, Leads Subway Account
MAD, Fern Siegel - Thursday, June 9, 2022
The award-winning Shez was touted by A+B's CCO as "a truly integrat ...
- Wavemaker Taps BBH Veteran Radhakrishnan For Global CFO Role
MAD, Steve McClellan - Thursday, June 9, 2022
Radhika Radhakrishnan succeeds Neil Sternberg who left to take up a ro ...
- Warren Named To Second Term As AAF Chair
MAD, Steve McClellan - Thursday, June 9, 2022
The ad trade group also said that Helen Lin, Chief Digital Offic ...
- Horizon Offers 'Chapter & Verse' On The Metaverse, Web 3.0
Mediapsssst, Richard Whitman - Thursday, June 9, 2022
The New York-based media agency's latest practice area is being co-founded a ...
- RP3 Taps Vax For Biz Dev/Strategy Role
People on the Move, Steve McClellan - Thursday, June 9, 2022
Bethesda, MD-based advertising and marketing agency RP3 has named Ingrid Vax, ...
- New Awards Celebrate Outstanding DOOH Campaigns
MAD, Steve McClellan - Wednesday, June 8, 2022
The DPAA is launching the DOOH-E Awards which will recognize excellence a ...
- McKinney Launches Health Practice, Taps Havas Veteran McNamara To Lead It
MAD, Steve McClellan - Wednesday, June 8, 2022
In forming the new practice, the agency cited increased interest and rece ...
- Leo Burnett Forecasts Big Winners At This Year's Lions Festival
Mediapsssst, Richard Whitman - Wednesday, June 8, 2022
One of the easier picks is the poignant anti-gun-violence campaign "The Lo ...
- Integrum Worldwide Taps Norton As SVP, Growth
People on the Move, Fern Siegel - Wednesday, June 8, 2022
Norton is primarily focused on the organization's business development activities and strateg ...
- California Agency Proposes Broad Privacy Rules
Digital News Daily, Wendy Davis - Tuesday, June 7, 2022
California's privacy regulator has proposed new rules that appear to broaden resident ...
- Samsung Partners With Razorfish To Expand Web3 Presence On Discord
Digital News Daily, Colin Kirkland - Tuesday, June 7, 2022
Discord is free to download, ad-free, and does not sell user dat ...
- How The War In Ukraine Has Changed The Country's Digital Marketing Sector
MAD, Dmitrii Piskarev - Tuesday, June 7, 2022
Since the start of the full-scale Russian invasion, 70% of the Netpe ...
- Halo Pets Plays Up Advantages Of Having Four-Legged 'Kids'
Marketing Daily, Tanya Gazdik - Tuesday, June 7, 2022
Digital "allows us to be flexible with our media spend so ...
- Miller Lite, DDB Collaborate on 'Beer Coal'
Around the Net In Brand Marketing, Tanya Gazdik - Monday, June 6, 2022
Miller Lite Beercoal, the first-ever Miller Lite-infused charcoal, was created by DDB Chicago. “ ...
- Cain&Abel North America Launches, Names Production Head
MAD, Fern Siegel - Monday, June 6, 2022
While cain&abel's genesis was to service adam&eveDDB, it now boasts is o ...