- Omnicom Launches Commerce/eRetail Practice Transact
MAD, Steve McClellan - Thursday, September 22, 2022
The new unit is designed in part to optimize partnerships with Amazo ...
- Agency Vet Schulman Brings Creative Chops To Salesforce Advisory
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
One of the first to serve as Chief Creative Officer of ...
- GroupM's Gerber: ACR Providers Are Being Glassholes, Need To Pool Their Data
MediaDailyNews, Joe Mandese - Friday, September 23, 2022
The head of GroupM's U.S. investment strategy Thursday called for industry acti ...
- TBWA\Worldwide Bolsters Talent Recruitment, Retention Efforts
Mediapsssst, Richard Whitman - Thursday, September 22, 2022
The agency has added two new roles: Rhonda George-Denniston has been promot ...
- Burnett Creative Duo Joins OKRP To Work On Burger King Account
People on the Move, Steve McClellan - Thursday, September 22, 2022
OKRP is adding award-winning firepower to its creative leadership with the hir ...
- Dentsu Strikes Advanced Local TV 'Currency' Deal With Comscore
Television News Daily, Wayne Friedman - Thursday, September 22, 2022
Comscore says Dentsu will become the first media agency network to partn ...
- Study Anticipates Digital-First Americans' Shopping Habits During Recession
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
Adtaxi's 2022 Economy Concerns Survey finds that 9 out of 10 America ...
- VMLY&R, PCI Productions Develop Multimedia Services To U.S. Government
MAD, Fern Siegel - Wednesday, September 21, 2022
Richard Williams, president PCI-Productions, called it a "mentor/protege" relationship that will all ...
- WPP Acquires LATAM-Focused JeffreyGroup
MAD, Steve McClellan - Wednesday, September 21, 2022
CEO Mark Read said the PR and marketing consultant would serve ...
- Stagwell Launches 'Risk And Reputation Unit,' Led Personally By CEO Penn
MAD, Steve McClellan - Wednesday, September 21, 2022
The main idea is to help business leaders get a bipartisan re ...
- S4 Reports Strong First Half Organic Growth, Net Loss Widens
MAD, Steve McClellan - Wednesday, September 21, 2022
The firm issued a profit warning a few weeks ago to prepa ...
- Tongue-In-Cheek Milk-Bone Effort Features 25 Dogs
Marketing Daily, Tanya Gazdik - Wednesday, September 21, 2022
The spot aims to differentiate "dog love" from the negative and superfici ...
- IPG NewsGuard Exclusive Ending, Others Can Use TV News Ratings Beginning In January
MediaDailyNews, Joe Mandese - Thursday, September 22, 2022
"It was fascinating," Magna's Allie Kallish says of the data. "Overall, ...
- Havas Consultancy Triptk Sets Up Shop In London
Mediapsssst, Richard Whitman - Wednesday, September 21, 2022
The firm was founded in 2017 and later absorbed transformation consultancy Ga ...
- Rinck Advertising Promotes Ardia To Associate Director, Media
People on the Move, Fern Siegel - Wednesday, September 21, 2022
Ardia creates, analyzes, tracks and optimizes paid search marketing campaigns for t ...
- DUDE Wipes Names Curiosity Creative-Media AOR
Accounts on the Move, Fern Siegel - Tuesday, September 20, 2022
Initial work is expected to launch in the second quarter of 202 ...
- Viral Nation Acquires Influencer Analytics Company MediaKits
Digital News Daily, Colin Kirkland - Tuesday, September 20, 2022
The agency says it will integrate MediaKits' data aggregation with its te ...
- Cutwater Creates First Rebrand For Hartz's Delectables
MAD, Fern Siegel - Tuesday, September 20, 2022
The "Deliciously De-Lick-able Delectables" campaign includes a new logo, tagline, packaging, jing ...
- Horizon Media's 305 Worldwide Bolsters Leadership Team
MAD, Steve McClellan - Tuesday, September 20, 2022
The agency has added three agency veterans to oversee and further devel ...
- Bernstein-Rein Names Company Veteran Anstine As Its New President
MAD, Steve McClellan - Tuesday, September 20, 2022
Kelli Anstine will report to Steve Bernstein, who previously served as bo ...
- Carbon Emerges As Key Ad Performance Indicator: Clients/Agencies Split On Cost
MediaDailyNews, Joe Mandese - Wednesday, September 21, 2022
While a majority (56%) of agency execs believe "sustainability" is now mo ...
- I'll Drink To That: Leo Burnett Wins Global Creative AOR Duties For Jim Beam
Mediapsssst, Richard Whitman - Tuesday, September 20, 2022
The agency will develop a new global positioning and creative platform f ...
- Gut Toronto Wins GoodLife Fitness Creative AOR
Accounts on the Move, Steve McClellan - Monday, September 19, 2022
GoodLife Fitness has selected Gut Toronto as its creative agency of record. T ...
- IPG Adds Sustainability Role To Its C-Suite, Taps Company Vet Gould To Fill It
MAD, Steve McClellan - Monday, September 19, 2022
Jemma Gould, a 20-year IPG veteran has led the holding company's environmenta ...
- TMA Gives Itself A Makeover
MAD, Steve McClellan - Monday, September 19, 2022
The makeover is designed in part to "reintroduce itself" to clients, prospect ...
- GroupM: Fastest-Growing Digital Ad Channel Is Retail Media
Mediapsssst, Richard Whitman - Tuesday, September 20, 2022
Global media retail revenue totaled $88 billion last year and is expect ...
- 72andSunny Ups Connelly To Director, Brand Management
People on the Move, Fern Siegel - Monday, September 19, 2022
Emily Connelly has been instrumental in driving growth on various global account ...
- NBCU Starts Marketing, Advertising Program For Small Businesses
Television News Daily, Wayne Friedman - Tuesday, September 20, 2022
NBCU is starting up a program to help small businesses, providing ...
- Omnicom's Hearts & Science Elevates Stanger To US CEO, Ups Basile To COO
MAD, Steve McClellan - Friday, September 16, 2022
The appointments follow the recent promotion of Ralph Pardo, Stanger's predecessor, ...
- Walled Gardens Versus The Open Internet
MAD, Peter Sayn-Wittgenstein - Friday, September 16, 2022
Could your marketing dollars be working harder for your brand outside t ...