- The Brandtech Group Acquires GAI Company, Announces Platform Launch Partners Unilever, Bayer
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 15, 2023
The Brandtech Group has acquired Pencil, a generative GAI creative and distributi ...
- Giant Spoon Names Fagon Creative Director
MAD, Fern Siegel - Tuesday, June 13, 2023
Ian Grody, Chief Creative Officer of Giant Spoon, said Olivia-Jene Fagon "kno ...
- Wavemaker Taps Mondelez Media Exec To Run Its APAC Region
MAD, Steve McClellan - Tuesday, June 13, 2023
The GroupM agency has named Sindhuja Rai as CEO in Asia Pacifi ...
- 2023 Agency Revenue Growth Projected To Outpace Ad Spending
MediaDailyNews, Joe Mandese - Wednesday, June 14, 2023
Underlying revenue will expand 5.4% this year, according to Brian Wieser's "Madis ...
- Havas Unveils New Visual Identity, The First In 20 Years
Mediapsssst, Richard Whitman - Tuesday, June 13, 2023
All Havas-branded companies within the group will share the new brand identit ...
- Yelp Adds Tinuiti, Assembly, Performics To Roster For Its Agency Development Program
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 14, 2023
Yelp has added three partners -- Tinuiti, Assembly, and Performics -- ...
- Google Releases Early Results On AI-Powered Campaigns: Demand Gen And Video View
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Demand Gen and Video View will be powered by AI and wi ...
- Opinionated Names Higgins Chief Growth Officer
MAD, Fern Siegel - Monday, June 12, 2023
The post is the first such role for the 6-year-old Portland, Orego ...
- Germany's Serviceplan Creates Americas Division To Be Led By Pereira O'Dell Executives
MAD, Steve McClellan - Monday, June 12, 2023
The launch follows Serviceplan's acquistion of a 30% stake in creative agen ...
- Mediaocean Divests Planning System To SMI, SQAD Parent Guideline
MediaDailyNews, Joe Mandese - Monday, June 12, 2023
Guideline is the new name of PC Dreamscape, the private equity-backed med ...
- In Wake Of Olympics Scandal, Probe Finds Dentsu Suffers From 'Excessive Client-First Bias'
Mediapsssst, Richard Whitman - Monday, June 12, 2023
The company vows to do better including redefining concepts like "client firs ...
- Walsh's Big Win: Named McKinney's First Female President
MAD, Fern Siegel - Friday, June 9, 2023
Walsh is the the first person to hold the agency post ...
- GroupM Downgrades 2023 U.S. Ad Growth Outlook As Recession Fears Persist
MAD, Steve McClellan - Monday, June 12, 2023
The report details a number of ongoing trends including the growth ...
- It's A Consumer-Generated Ad Universe
RTBlog, Joe Mandese - Monday, June 12, 2023
UGC now accounts for more than a quarter of all ad spendi ...
- Goodway Group CEO Friedman Talks Shiny Objects And Other Topics Ahead Of Cannes
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 9, 2023
The potential and power of creativity is part of being human, ...
- Vizit, CourtAvenue Utilize AI To Enhance Brand Reach, Ecommerce
MAD, Fern Siegel - Thursday, June 8, 2023
The partnership provides brands with a complete view of each digital consum ...
- Publicis Groupe Partners With Adobe On New PX Production Offering
MAD, Steve McClellan - Thursday, June 8, 2023
Directly connected to Publicis Groupe's network of 50 content studios, PX le ...
- Analysts Present AI Impact Study To 4A's Board
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
Not surprisingly, the board's questions were mostly about the impact AI wi ...
- Horizon Next Ramps Up Podcast Investment, Formalizes New Center To Focus On It
MediaDailyNews, Joe Mandese - Friday, June 9, 2023
The new audio practice is led by dedicated audio media specialists Laur ...
- Ogilvy Names Matos Global ECD For SC Johnson Brands
People on the Move, Fern Siegel - Thursday, June 8, 2023
Matos' hire follows SC Johnson's consolidation of its global creative and commer ...
- Intuit Quickbooks Names FCB As Global Creative AOR
MAD, Fern Siegel - Wednesday, June 7, 2023
The agency's remit is to develop a new global brand platform, strate ...
- Black Spot Adds Design Practice, Taps NBCU's Reyes To Run It
MAD, Steve McClellan - Wednesday, June 7, 2023
Black Spot works with major media clients like ABC, HBO and NB ...
- Epsilon Taps Target Veteran Dave Peterson To Lead Its Retail Media Ops
Mediapsssst, Richard Whitman - Wednesday, June 7, 2023
Peterson is tasked with unifying Epsilon's global retail media assets and team ...
- Ogilvy Canada Selects Daly As Chief Strategy Officer
MAD, Fern Siegel - Tuesday, June 6, 2023
Jeremy Daly will work across various offices for clients including Mondelez, ...
- ANA Updates Its Media Buying Contract Template
MAD, Steve McClellan - Tuesday, June 6, 2023
The ANA initially released the template in 2016 and updated it ...
- Those Lips: Keurig, Havas 'Start Up' Summer With Rolling Stones Tie-in
MAD, Steve McClellan - Tuesday, June 6, 2023
According to the agency the main idea is to "channel the band ...
- It's Time to Shape a Future Where Humans and Tech Seamlessly Coexist
MAD, Rachel Cone-Gorham - Tuesday, June 6, 2023
Adoption of technology is inevitable, regardless of initial resistance. This realization serv ...
- Horizon Hosts Second Annual 'Infronts,' Pairs Creators With Brands
MediaDailyNews, Joe Mandese - Tuesday, June 6, 2023
The event also kicks off Mavin, a new "social-first" video production a ...
- TMA Elevates Wasson To Managing Director; Taps Utzinger For ECD Role
People on the Move, Steve McClellan - Tuesday, June 6, 2023
TMA (The Marketing Arm) has announced two promotions. Erin Wasson, currently EVP Grow ...
- Mob Scene Loads Ammo Creative's Social-Digital Team
MAD, Fern Siegel - Monday, June 5, 2023
The added staffers are seen as a tool to expand Mob Sce ...