- The Variable Creates CEO Post, Taps David Mullen To Fill It
MAD, Steve McClellan - Monday, June 6, 2022
The agency also promoted Jodi Heelan to Chief Financial Officer, also ...
- M&C Saatchi Boots Indie Member And Would-be Buyer Of The Agency From Its Board
Mediapsssst, Richard Whitman - Monday, June 6, 2022
Vin Murria was appointed to the Saatchi board in May of 202 ...
- Want to Develop Your Agency? Establish Your Unique Expertise
MAD, Drew McLellan - Friday, June 3, 2022
Every agency has a website and social presence. Companies can shop arou ...
- Baldwin& Wins Lead Agency Duties For Volvo Trucks
MAD, Steve McClellan - Friday, June 3, 2022
The win represents an expansion of the agency's remit with Volvo Truc ...
- Heineken USA Places Media Account With Dentsu International
MAD, Steve McClellan - Friday, June 3, 2022
The incumbent was Canvas Worldwide, which announced in March that its pare ...
- Starcom Taps Schwartz For Global Marketing Role
MAD, Steve McClellan - Friday, June 10, 2022
Schwartz will lead brand strategy and narrative development, visual identity & communication ...
- Publicis Sapient Builds 'Bridge' To Help War-Impacted Industry Pros Get A Fresh Start
Mediapsssst, Richard Whitman - Friday, June 3, 2022
Jobs, visa and relocation services and counseling are all part of t ...
- Neuro-Insight Shows How The Brain Reacts To Sound In Advertising
Search & Performance Marketing Daily, Laurie Sullivan - Friday, June 3, 2022
Audio can change the way consumers feel about a brand. Recent studi ...
- CEO Switch At Omnicom Health Group As McNally Takes The Helm
MAD, Steve McClellan - Thursday, June 2, 2022
New CEO Matt McNally, previously served as Global President of Dentsu Hea ...
- Mindshare Taps Kline To Lead NA Strategy, Innovation Practice
MAD, Steve McClellan - Thursday, June 2, 2022
Kline reports to Amanda Richman, Mindshare's NA CEO. The two previously work ...
- Acura Enlists Hip-Hop Artist To Launch Restyled Integra
Marketing Daily, Tanya Gazdik - Thursday, June 2, 2022
The three spots featuring Vince Staples are set to tracks from h ...
- McCann Health London Ups Leadership Roles
People on the Move, Fern Siegel - Thursday, June 2, 2022
A new leadership line-up results in management promotions. ...
- Commerce12 Acquires Email Agency Tetra
Email Marketing Daily, Ray Schultz - Thursday, June 2, 2022
The move will expand Commerce12's email and SMS capabilities, the firm s ...
- Jeep Partners With Universal Pictures For 'Jurassic World Dominion' Effort
Marketing Daily, Tanya Gazdik - Wednesday, June 1, 2022
The effort "helps keep the brand on the global cultural map," sa ...
- Competitive Ad Tracker SMI Sold To Private Equity Firm
MediaDailyNews, Joe Mandese - Thursday, June 2, 2022
Financial details were not disclosed, but as part of the transaction, S ...
- Management Reshuffling At Stagwell's Constellation Agency Group
Mediapsssst, Richard Whitman - Wednesday, June 1, 2022
Instrument Co-founder and current CEO Justin Lewis will become Chair of Constellatio ...
- DDB Europe Wins C&A's European Business
Accounts on the Move, Fern Siegel - Tuesday, May 31, 2022
Retail fashion brand C&A named DDB Europe as its lead strategic a ...
- Brand X Rebrands As Fazer, Focuses On Early-Stage Growth Companies
MAD, Fern Siegel - Tuesday, May 31, 2022
"Our methodology is focused on a strategy called de-positioning, which highlights ...
- Double Duty: Kay Heads Publicis Group UK's Creative Practice, Remains Saatchi CEO
MAD, Fern Siegel - Tuesday, May 31, 2022
Chris Kay will oversee Saatchi & Saatchi, Digitas, Leo Burnett, Publicis-Poke, Octopu ...
- Brandtech Group Content Company Mofilm Taps Google Veteran As Its New CEO
MAD, Steve McClellan - Tuesday, May 31, 2022
Michelle Vincent, who served for more than a decade at Google, succee ...
- Havas Licenses Bespoke Consumer Attention Data, Integrates Into Proprietary Media Operating System
MediaDailyNews, Joe Mandese - Wednesday, June 1, 2022
"Measuring and optimizing attention is an integral component of cutting through t ...
- How Much Does Gun Advertising Contribute To All The Killing?
Mediapsssst, Richard Whitman - Wednesday, June 1, 2022
Gun makers depend heavily on marketing to sell their wares. Leading g ...
- Fewer Americans Say They Feel Represented In Advertising
Research Intelligencer, - Wednesday, June 1, 2022
Consumers are showing signs of disillusionment with the power of media ...
- Maintaining Successful Client-Agency Relationships
MAD, Jeff Snyder - Friday, May 27, 2022
Successful client-agency relationships are especially critical today. According to a recent Gartn ...
- Mother NY, Media by Mother Awarded AOR Duties For Amica Insurance
Mediapsssst, Richard Whitman - Friday, May 27, 2022
The appointment follows a 15-year partnership that Amica had with Connecticut-based Croni ...
- Yamamoto Taps Weaver For Brand Strategy, Cultural Insights Role
People on the Move, Steve McClellan - Wednesday, May 25, 2022
Minneapolis-based advertising agency Yamamoto has hired David Weaver for the newly creat ...
- Engine Creative Taps Matt Rhodes As Chief Strategy Officer
People on the Move, Fern Siegel - Friday, April 29, 2022
His charge is to boost collaboration within Engine's multidisciplinary strategy teams. ...
- BBH Launches Outpost In Dublin
MAD, Fern Siegel - Thursday, May 26, 2022
The giant Tesco supermarket/retail chain will be the Dublin outpost's founding clien ...
- JCPenney Consolidates All Media At Dentsu X
MediaDailyNews, Joe Mandese - Thursday, May 26, 2022
Dentsu has been one of the retailer's agencies since 2005, and h ...
- Report: Diverse Ads Can Contribute More To Market Share Growth For Brands
Mediapsssst, Richard Whitman - Thursday, May 26, 2022
The report is from System1, which collaborated with Omnicom's BBDO on t ...