- GM Becomes First Partner For NBCUnified Platform To Match Consumer Data For Insights
Television News Daily, Wayne Friedman - Tuesday, September 13, 2022
The deal allows for integration of GM's data on its consumer automoti ...
- Crossmedia Remains Etihad Airways' Global AOR
Accounts on the Move, Fern Siegel - Friday, September 9, 2022
The agency has handled the account since 2019. ...
- Gaming Engine Unity Selects Media.Monks As Global Media AOR
MAD, Steve McClellan - Friday, September 9, 2022
Media.Monks will handle media strategy, planning and buying, and measurement for t ...
- Gaming Specialist Liquid + Arcade Expands International Footprint
Mediapsssst, Richard Whitman - Friday, September 9, 2022
The company is opening new locations in Mexico City, London and S ...
- The Community Taps Maicon For Top Strategy Role
People on the Move, Steve McClellan - Friday, September 9, 2022
Lee Maicon is joining creative agency the community as Chief Strategy Officer.&nbs ...
- BBH Names Erica Roberts U.S. Chief Creative Officer
People on the Move, Steve McClellan - Monday, September 12, 2022
BBH USA announced today that Erica Roberts has been appointed Chief Creati ...
- Barkley Wins Red Lobster NA Creative, Strategy Assignments
Accounts on the Move, Steve McClellan - Thursday, September 8, 2022
Red Lobster has named Barkley as its Agency of Record for creati ...
- Worth Rises, EP+Co Join Forces To Combat Legalized Slavery
MAD, Fern Siegel - Thursday, September 8, 2022
The campaign asks viewers to end the 13th Amendment's exception clause, whi ...
- Value Propositions Aren't Just For Customers
MAD, Rod Alexander - Thursday, September 8, 2022
An Employee Value Proposition can work for employers and employees alike, b ...
- Agency Veteran Corona Joins Knickerbocker Slap Global As Partner And President
MAD, Steve McClellan - Thursday, September 8, 2022
Knickerbocker Slap Global was founded by agency veteran Gerry Graf in la ...
- Havas Media Wins Global Remit For Shoe Marketer Wolverine Worldwide
MAD, Steve McClellan - Thursday, September 8, 2022
The company's brands include Merrell, Saucony, Sperry, Wolverine, Keds, Stride Rite, Hu ...
- 'Hostile' Suitor ADV Sets Accelerated Deadline For M&C Saatchi Shareholders To Tender Their Shares
Mediapsssst, Richard Whitman - Thursday, September 8, 2022
ADV has been pursuing a takeover of the London-based agency since t ...
- Sid Lee Names Gauthier First CEO, Canada
People on the Move, Fern Siegel - Thursday, September 8, 2022
Sid Lee's employees in Montreal and Toronto will form a single Canadi ...
- Harbour Selects Fourish As CRM Agency
Accounts on the Move, Fern Siegel - Wednesday, September 7, 2022
Flourish was founded in 2004, with offices in London and Dubai. ...
- AKQA Taps Marketing, Agency Vet Aragones To Be Its First NA President
MAD, Steve McClellan - Wednesday, September 7, 2022
Aragones will oversee the WPP agency's ambitious expansion plans in the U. ...
- What Packable's Shutdown Means For CPG Brands
MAD, Rob Cromer - Wednesday, September 7, 2022
When a brand gives up control to a reseller like Packable, th ...
- CEO Change At Ogilvy As Bulchandani Succeeds Main
MAD, Steve McClellan - Wednesday, September 7, 2022
Devika Bulchandani joined the agency nearly two years ago as Global Chairwom ...
- Da Vinci Demonstrates Versatility Of Samsung Portable Smartphones In Global Campaign
MAD, Fern Siegel - Wednesday, September 7, 2022
An Ogilvy New York spot uses the great man to highlight h ...
- Ram Truck Focuses On Its Expanding Customer Base
Marketing Daily, Tanya Gazdik - Wednesday, September 7, 2022
"The momentum is behind the brand and more people are switching ...
- Chapman Named Adam&EveDDB's First Creative Director Of Design
People on the Move, Fern Siegel - Wednesday, September 7, 2022
Previously, Chapman worked at Droga5 London. ...
- How Misleading Content Impacts Brand Perception, Favorability And Trust: IAS Report
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 7, 2022
Consumer trust in a brand is crucial to purchase decisions. Some 5 ...
- Addressable TV Ads Gain, But Measurement Concerns Remain
Television News Daily, Wayne Friedman - Thursday, September 8, 2022
Addressable TV advertising needs better ROI measurement for the business to accelerat ...
- Brick Marketing Offers Digital Consulting Service
Email Marketing Daily, Ray Schultz - Wednesday, September 7, 2022
Brick Marketing can help brands with strategic issues and campaigns, the compa ...
- Want a Better Agency? Be Women-Centric
MAD, Katy Thorbahn - Tuesday, September 6, 2022
Solving women's needs is a key business decisions that helps the enti ...
- Sandy Hook Promise PSA Wins Commercial Emmy
MAD, Steve McClellan - Tuesday, September 6, 2022
The PSA featured real victims of mass shootings that altered their liv ...
- Wunderman Thompson New York Elevates Saeidi To CEO
MAD, Steve McClellan - Tuesday, September 6, 2022
Saeidi succeeds Audrey Melofchik who was elevated to CEO of North Ameri ...
- Ad-ID Chief Harold Geller Joins Cross-Screen Data Platform Advocado
MediaDailyNews, Joe Mandese - Tuesday, September 6, 2022
The long-time ad industry media, data and technology vet describes the mo ...
- DDB Swipes McCann Veteran Alex Lubar For New Global President/COO Role
Mediapsssst, Richard Whitman - Tuesday, September 6, 2022
Lubar joins DDB with what the agency called "extensive global leadership credentials ...
- Barkley Named Lead Agency For Salvation Army For Thrift Stores, Adult Rehab Centers
Accounts on the Move, Fern Siegel - Friday, September 2, 2022
Barkley will develop creative campaigns to help the nonprofit improve consumer relatio ...
- WPP Acquires Newcraft To Strengthen Digital Commerce Capabilities
MAD, Fern Siegel - Friday, September 2, 2022
The data-first Newcraft will join Wunderman Thompson's global network in Northern Eur ...