- 22Squared Appoints Its First Female CEO In 100 Years
Mediapsssst, Richard Whitman - Tuesday, February 22, 2022
Erica Hoholick succeeds Richard Ward, who will now focus solely on managi ...
- SSDM Names Hermance Director of Agency Experience
People on the Move, Fern Siegel - Tuesday, February 22, 2022
Digital-marketing agency SSDM hired Tena Hermanceas director of agency experience. She ...
- Bartle Bogle Hegarty Wins Global Account For LEO Pharma
Accounts on the Move, Fern Siegel - Monday, February 21, 2022
Bartle Bogle Hegarty has won the global account for LEO Pharma’s chron ...
- Shaw Heads MediaCom Chicago
MAD, Fern Siegel - Monday, February 21, 2022
Shaw will also be responsible for all Midwest clients of the age ...
- Report: Accenture Is Top Agency Acquirer For 2021
MAD, Steve McClellan - Monday, February 21, 2022
COMvergence said deals totaled 86 last year representing acquired revenues of mo ...
- Polestar Expands On Super Bowl Bombshell
Marketing Daily, Tanya Gazdik - Saturday, February 19, 2022
The ad's jabs at Tesla and Volkswagen helped propel Polestar's website ...
- Ebbs And Flows Of Consumerism In Post-Pandemic World
Media Insider, Gord Hotchkiss - Tuesday, February 22, 2022
Now that we're going down that road (fingers crossed), we can as ...
- Stagwell Rebrands Assembly To Humanize It, 'Create A Sense Of Accessibility'
MediaDailyNews, Joe Mandese - Tuesday, February 22, 2022
The move follows Stagwell's decision last month to retire one of i ...
- Stagwell's Assembly Unveils New Brand Identity
Mediapsssst, Richard Whitman - Monday, February 21, 2022
The refreshed identify will be uniform across the more than 30 marke ...
- NGN LAB Wins Brooklands Watch Company
Accounts on the Move, Fern Siegel - Friday, February 18, 2022
The agency will launch the startup in the UK. ...
- 3 Things You Need to Include in Your Agency Partnership Agreement
MAD, Drew McLellan - Friday, February 18, 2022
Partnership agreements document important terms so you know how to resolve disput ...
- WPP Named Marketing & Communications Partner For Swiss Retailer
MAD, Steve McClellan - Friday, February 18, 2022
The award, from Swiss retailer Migros Fachmarkt AG followed a four-month pit ...
- Talks For M&C Saatchi M&A Deal Continue
Mediapsssst, Richard Whitman - Friday, February 18, 2022
At the request of both sides, the UK regulatory body that overse ...
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad Profits
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 21, 2022
Major retailers have built in-house ad teams and tech that allow th ...
- Consumers Will Trade Data For Personalized Offers: Merkle
Email Marketing Daily, Ray Schultz - Friday, February 18, 2022
A Merkle study shows almost all consumers will provide more data ...
- MLB Players Association, Influential In Deal To Boost Influencer Profiles Of Players
MAD, Steve McClellan - Thursday, February 17, 2022
As part of the effort Influential will match players with its rost ...
- Aletheia Marketing & Media Buys Zenzi, Enhances Tech-Targeting Capabilities
MAD, Fern Siegel - Thursday, February 17, 2022
"Zenzi will help marketers tap into the emotional desires of customers, whi ...
- Oikos Kicks Off Latest 'Strong' Ad, Aligns Athletes And Nutrition
MAD, Fern Siegel - Thursday, February 17, 2022
The brand is also integrated into a new season of the ...
- Kia Preps More 'Robo Dog' Spots, Introduces NFTs
Marketing Daily, Tanya Gazdik - Friday, February 18, 2022
"We're going to release a couple new storylines to tell you wh ...
- Havas Media Group Calls 'Transformation A Constant State Of Being,' Taps Greg James To Lead It
MediaDailyNews, Joe Mandese - Thursday, February 17, 2022
James, who had been Global Chief Strategy Officer, will oversee the structur ...
- 2022 Agency 'Family Tree' Sprouts New 'Independent' Branches
MediaDailyNews, Joe Mandese - Friday, February 18, 2022
R3 published the 2022 edition of its global "family tree" chart, expandi ...
- FedEx Puts Media Assignment In Review
Mediapsssst, Richard Whitman - Thursday, February 17, 2022
OMD is the longtime incumbent. FedEx spends an estimated $130 million ...
- Hogarth Names Mehta To New Post: Global Executive Creative Director
MAD, Fern Siegel - Wednesday, February 16, 2022
Hogarth's Global CEO touted Mehta as a "digital-first creative leader." ...
- Toyota Tundra Campaign Is Brand's Largest U.S. Launch To Date
Marketing Daily, Tanya Gazdik - Wednesday, February 16, 2022
The campaign shows a broad range of applications for the full-size picku ...
- Pschorr Upped To CEO, DDB Germany Group
People on the Move, Fern Siegel - Thursday, February 17, 2022
Toby Pschorr has been promoted to CEO of the German DDB holdi ...
- Team Whistle Launches Social-Content Agency Magnet, Targets Gen Zs-Millennials
MAD, Fern Siegel - Wednesday, February 16, 2022
The target audience is Gen Z and millennials. Magnet's lead said t ...
- Agency Media Vet Jim Poh Retires, Laura Lee Succeeds Him At Intermark
MAD, Steve McClellan - Tuesday, February 15, 2022
Poh led the agency's media department for seven years and earlier r ...
- FCB Succession Plan In Place As CEO Carter Murray Set To Leave In March
Mediapsssst, Richard Whitman - Tuesday, February 15, 2022
The holding company has elevated two FCB executives to jointly run t ...
- Reddit Prepares For IPO, Names Tinuiti As First Independent Agency Partner
Performance Marketing Insider, Laurie Sullivan - Wednesday, February 16, 2022
The partnership gives Tinuiti clients early access to Reddit tools, teams a ...
- JustPlay UK Taps Havas Entertainment For Media Buying-Planning
Accounts on the Move, Fern Siegel - Monday, February 14, 2022
Havas Entertainment has been named media planning and buying agency for Ju ...