- Publicis Media's APX To Fund New Series With J.B. Smoove
Mediapsssst, Richard Whitman - Thursday, October 20, 2022
Publicis Media set up the APX Content Ventures fund earlier this ye ...
- VMLY&R Names 2 Global Leads To Coca-Cola Account
MAD, Fern Siegel - Wednesday, October 19, 2022
Both hires are joining OpenX from WPP, the agency created to servi ...
- Report: Most In-House Creative, Brand Teams Have Restructured In The Last Year
MAD, Steve McClellan - Thursday, October 20, 2022
Among the reasons: better collaboration, efficiency, improving output and providing better custom ...
- Hyundai Focuses On Envy Factor
Marketing Daily, Tanya Gazdik - Wednesday, October 19, 2022
The spot is "the epitome of iron sharpens iron," says Eunique Jon ...
- U.S. Ad Market Falls For Fourth Consecutive Month, Signals Start Of New Recession
MediaDailyNews, Joe Mandese - Thursday, October 20, 2022
While monthly data through September suggests the beginning of a new U. ...
- Grocery Giant Ahold Delhaize Hires CitrusAd, Powered by Epsilon, To Expand Retail Media
Mediapsssst, Richard Whitman - Wednesday, October 19, 2022
Combined the Ahold Delhaize USA brands operate more than 2,000 stores a ...
- Sellers.guide Releases Publisher Site Ranking For Fraud, Malware, Unsafe Online Traffic
Performance Marketing Insider, Laurie Sullivan - Thursday, October 20, 2022
Food, Home & Garden, and Travel are the categories less likely ...
- How to Create A Culture Comfortable With Failure To Set You Up For Success Beyond The Holidays
MAD, Sarah Engel - Tuesday, October 18, 2022
In our current media landscape, doing the same thing will no dou ...
- GroupM: Consumers Don't Trust Brand Statements On Roe v Wade Reversal
MAD, Steve McClellan - Tuesday, October 18, 2022
And according to the GroupM study most consumers say the media misinform ...
- Former Ogilvy, WPP Executive Tro Piliguian Dies At 75
MAD, Steve McClellan - Tuesday, October 18, 2022
A native of Egypt Piliguian ran Ogilvy's Canadian and North American operatio ...
- Reckitt's Fryer To Lead Ad Net Zero's Media-Planning Group
MediaDailyNews, Joe Mandese - Wednesday, October 19, 2022
In a related move, Reckitt and programmatic ad-selling platform PubMatic have tak ...
- Code and Theory Launches Inclusive Design And Marketing Strategy Practice
Mediapsssst, Richard Whitman - Wednesday, October 19, 2022
Social impact strategist Kirstyn Nimmo will lead the practice as group directo ...
- The Next Frontier: StartRocket Launches Space-Marketing Agency
MAD, Fern Siegel - Monday, October 17, 2022
Its aim is to connect brands with the space industry, linking nation ...
- Omnicom Group Adds Chief Client Officer Role, Taps Critical Mass' Lennon To Fill It
MAD, Steve McClellan - Monday, October 17, 2022
Lennon will be responsible for leading Omnicom's Global Client Leaders (GCL) Gro ...
- Agency Gut Taps DDB's Diquez For New Global CEO Role
MAD, Steve McClellan - Monday, October 17, 2022
The appointment is effective next month and Diquez will work with agen ...
- FKQ Names Rodriguez As Executive Creative Director
People on the Move, Fern Siegel - Monday, October 17, 2022
The 20-year ad vet has worked on many high-profile brands, including ...
- Bakery Polishes Pearl In Texas, Wins Creative, Media Assignments
MAD, Fern Siegel - Friday, October 14, 2022
A former brewery, Pearl is now a 22-acre site, located on t ...
- Next Fifteen Shareholders To Vote On M&C Saatchi Acquisition
MAD, Steve McClellan - Friday, October 14, 2022
A meeting has been set for Oct. 25 when shareholders will vo ...
- IPG's Mediahub Wins Celebrity Cruise Lines' North America Media Assignment
MAD, Steve McClellan - Friday, October 14, 2022
Celebrity Cruises has been ramping up spending of late as the crui ...
- New Biz Drives Ad Economy, Big Agencies Not So Much
RTBlog, Joe Mandese - Monday, October 17, 2022
"One of the most important drivers of advertising through the pandemic w ...
- Mindgruve Wins AOR Duties For First Horizon Bank
Accounts on the Move, Steve McClellan - Thursday, October 13, 2022
San Diego-based digital marketing agency Mindgruve has been selected as the Agen ...
- Gronblom Tapped As Executive Creative Director, FCB New York
MAD, Fern Siegel - Thursday, October 13, 2022
Gronblom will serve as creative lead on Marcus by Goldman Sachs, ...
- Mediabrands Expands Its Media Responsibility Index
MAD, Steve McClellan - Thursday, October 13, 2022
Since its launch in 2020 it has evolved from an evaluation ...
- Microsoft Touts Power, Versatility Of Surface Laptop 5 In New Ad
Marketing Daily, Todd Wasserman - Thursday, October 13, 2022
Other features include "a precision tuned touchpad," and "our most responsive touchscre ...
- Agency New Biz Continues To Recede Through First 8 Months
MediaDailyNews, Joe Mandese - Friday, October 14, 2022
While the ad industry still is not in a recession, according ...
- MMGY Acquires Travel/Hospitality Specialist Wagstaff Media & Marketing
Mediapsssst, Richard Whitman - Thursday, October 13, 2022
Wagstaff is the tenth acquisition by MMGY Global since private equity fi ...
- Advertisers Increase Google Ads Spending By 15% In Q3 2022: Tinuiti
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 13, 2022
Spending on Google search ads overall grew 15% year-over-year in Q3 202 ...
- CP+B Unveils New Leadership Team With Brad Simms At The Helm
MAD, Steve McClellan - Tuesday, October 11, 2022
Simms will retain his roles as Gale CEO and Chief Product Office ...
- A&G, Zeta Global Partner On Journalism 'Inclusion List' For Ad Buys
MAD, Steve McClellan - Wednesday, October 12, 2022
The effort is part A&G's initiative to support professional journalism and i ...
- Publicis Groupe Terminates CMO Billingsley
MAD, Steve McClellan - Wednesday, October 12, 2022
The holding company didn't have much to say about the matter b ...