- Wavemaker Expands Marketing Intel, Adds Three Top Data Execs To Team
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
They join Wavemaker's newly rebranded "MIS" department, headed by Delphine Fabre-Hernoux. ...
- Drudge Report: You Spend At Least 6 Hours Weekly On Low-Level, Repetitive Tasks
MediaDailyNews, Joe Mandese - Wednesday, December 15, 2021
The study shows you also use an average of nine software platfor ...
- Plugging 'Work Your World' Sadoun, Levy Offer Season's Greetings To Publicis Groupe Staffers
Mediapsssst, Richard Whitman - Tuesday, December 14, 2021
In this year's holiday video, The Publicis Groupe executives ponder where th ...
- Aisle Rocket Appoints Steve Slivka As Chief Experience Officer
Email Marketing Daily, Ray Schultz - Tuesday, December 14, 2021
Slivka served as Chief Creative Officer at Edelman Chicago and in oth ...
- Why The Data Ethics Conversation Should Be On Every Brand's Agenda
MAD, Tom Corey - Monday, December 13, 2021
As we move into 2022, we need to start thinking about h ...
- Commerce Agency The Stable Expands With Two Acquisitions
MAD, Steve McClellan - Monday, December 13, 2021
The agency has acquired BVA and Zehner, whose leaders are taking n ...
- GroupM NA Taps Publicis' McGeehan As Chief Marketing & Business Officer
MediaDailyNews, Joe Mandese - Tuesday, December 14, 2021
The new role gives him responsibility for developing new business at Mindshar ...
- GroupM Taps McGeehan For New NA Marketing, Biz Development Role
Mediapsssst, Richard Whitman - Tuesday, December 14, 2021
Colan McGeehan joins GroupM from Publicis Health Media where he was Chi ...
- Carat U.S. Names Pineiro, Zaim Client Presidents
MediaDailyNews, Joe Mandese - Monday, December 13, 2021
Both were executive vice presidents of the agency based in New Yor ...
- Omnicom's Credera Acquires BrightGen, Opens Atlanta Office
Mediapsssst, Richard Whitman - Sunday, December 12, 2021
BrightGen is a Salesforce Summit Partner. Credera said the acquisition would bolst ...
- SCS Taps Coke Veteran Cedrone As Brand Director
People on the Move, Steve McClellan - Friday, December 10, 2021
SCS has hired corporate consultant and Coke veteran Rebecca Barker Cedrone ...
- Global CTV Ad Spend To Rise 23%, Hit $20.3B In 2022, With Programmatic Likely To Dominate
Advanced TV Insider, Karlene Lukovitz - Friday, December 10, 2021
CTV will account for about 12% of total global TV ad spendi ...
- Yes& Acquires Beyond Definition
MAD, Steve McClellan - Thursday, December 9, 2021
With the acquisition, Yes& said it was enhancing its capabilities in researc ...
- Stagwell Media Taps Schaaf For Global Chief Investment Officer Role
Mediapsssst, Richard Whitman - Thursday, December 9, 2021
Schaaf was one of several senior appointments made this week by Stagwe ...
- GroupM's Essence Taps Morrison For Global Marketing, Communications Role
MAD, Steve McClellan - Wednesday, December 8, 2021
Morrison will oversee the agency's marketing, communications and editorial products across i ...
- Space Is Bigger Than He Thought: 20 Years Later, Dell's Dude Is Back
MAD, Todd Wasserman - Wednesday, December 8, 2021
Ben Curtis returns to Dell ads from VMLY&R, promoting the company's recycli ...
- Duncan Channon's New Data + Tech Practice
MAD, Steve McClellan - Wednesday, December 8, 2021
The practice combines data and analytics, digital and search offerings into ...
- Grey Group Global Health & Wellness Adds Group Creative Directors
People on the Move, Steve McClellan - Wednesday, December 8, 2021
Grey Group Global Health & Wellness practice has hired Laura Potucek a ...
- Dawning Of A New Chapter For Canada's Rethink Agency As It Expands To New York
MAD, Steve McClellan - Tuesday, December 7, 2021
Three of the agency's managing partners are overseeing the agency's U.S. expansio ...
- CX Measurement Isn't Just About CX, According To New 4As-Ogilvy Report
MAD, Steve McClellan - Tuesday, December 7, 2021
The paper has been issued in advance of this Thursday's CX Effect ...
- Hims Wants You To Have A Happy, Sexually Active Holiday Season
MAD, Todd Wasserman - Tuesday, December 7, 2021
A new ad from the company promotes havesexmas.com, which leads to ...
- GroupM Finds Ad Budget Paradox Preserving TV's Share Among Big Brands
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
"That doesn't mean for a second that they should be in television ...
- Iconic Plumbing Fixtures Marketer Kohler Names PMG Agency Of Record
MediaDailyNews, Joe Mandese - Wednesday, December 8, 2021
The win, which follows a review, includes strategy, creative, media planning a ...
- Publicis Groupe's New Year's Resolution: Employees Can Work Almost Anywhere For Up To 6 Weeks Annually
Mediapsssst, Richard Whitman - Tuesday, December 7, 2021
It's part of the holding company's new "Work Your World" employee progr ...
- Dentsu Adds Creative Talent
People on the Move, Steve McClellan - Wednesday, December 8, 2021
Dentsu has announced a number of senior leadership hires across its creati ...
- Ryan Reynolds Says, 'C'mon, Advertising Should Be Fun' In New Campaign For MNTN
MAD, Steve McClellan - Monday, December 6, 2021
The marketing software platform has launched a service called Creative-As-A-Subscription, positioned ...
- Audrey Melofchik Is Wunderman Thompson's New NA CEO
MAD, Steve McClellan - Monday, December 6, 2021
She joined in May as New York office lead and replaces Sha ...
- Dentsu/Microsoft Find 'Sustainable Media' And 'Decarbonized Ads' Are Becoming A Thing
MediaDailyNews, Joe Mandese - Tuesday, December 7, 2021
Their new study finds many consumers plan to switch search engines, o ...
- 'Klicksters' Spread Holiday Joy
Mediapsssst, Richard Whitman - Monday, December 6, 2021
To celebrate the joy of giving this holiday season, healthcare agency Kli ...
- Zenith: Global Social Media Spend To Overtake TV In 2022
Digital News Daily, Karlene Lukovitz - Monday, December 6, 2021
In the U.S., traditional television ad spend is projected to rise ...