- Ad Legend David Kennedy Dies At 82
MAD, Steve McClellan - Tuesday, October 12, 2021
Kennedy co-founded Wieden+Kennedy in 1982 with Dan Wieden. Over time the agen ...
- Publicis Media Launches In Pakistan, Taps Irshad For CEO Role
People on the Move, Steve McClellan - Tuesday, October 12, 2021
Publicis Media has launched in Pakistan and agency veteran Benish Irshad h ...
- Greedy Dinosaur Campaign Shows How Energy Companies Ignore Climate Change
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
The humorous campaign for French independent energy provider ekWateur focuses on awarenes ...
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued Growth
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 12, 2021
Mobley comes to Zeta with more than 26 years of experience ...
- VMLY&R Names Kohl Head Of U.S. Media
MAD, Steve McClellan - Monday, October 11, 2021
Also the agency has added Chrissie Mealy as managing director, paid medi ...
- Hill Tells Agencies It's Time To Rethink Talent Recruiting, Retention Efforts
Mediapsssst, Richard Whitman - Monday, October 11, 2021
Conducting research this summer consultant, Nancy Hill found agency turnover growing fr ...
- Code and Theory Taps Sachs For Content Strategy Role
People on the Move, Steve McClellan - Monday, October 11, 2021
Stagwell creative agency Code and Theory has appointed Anne Sachs, senior direct ...
- The Shipyard, Mering Merge To Better Engineer 'Brand Love'
MAD, Steve McClellan - Friday, October 8, 2021
Top management has been reorganized to lead the integrated entity, which n ...
- BBH Reorganizes As CEO Munn Readies To Leave At Year's End
People on the Move, Steve McClellan - Friday, October 8, 2021
BBH Global CEO Niel Munn is leaving the agency which will n ...
- Spaeth Joins Wavemaker's C Suite And Will Lead Its Consultancy Hub
MAD, Todd Wasserman - Thursday, October 7, 2021
Kathryn Spaeth, previously with Accenture, will serve as Global Chief Transformation Offic ...
- Ad Industry Icon John McGarry Dies At 81
MAD, Steve McClellan - Thursday, October 14, 2021
Before co-founding mcgarrybowen in 2002 McGarry rose through the ranks at Y& ...
- Lexus Celebrates Hispanic Heritage Month
Marketing Daily, Tanya Gazdik - Thursday, October 7, 2021
Within five years, Gen Y will be the biggest and most diver ...
- Report: Brands That Do Endorsement Deals With NCAA Athletes Likely To Find Fan Love
Mediapsssst, Richard Whitman - Thursday, October 7, 2021
That's according to a new Horizon Media study polling fan attitudes towa ...
- Huge Appoints Ovaice Global Executive Creative Director
People on the Move, Steve McClellan - Thursday, October 7, 2021
Interpublic agency Huge has appointed Abdul Wahid Ovaice Global Executive Creative Direct ...
- Omnicom Media Group Buys Jump 450 Media
MAD, Steve McClellan - Wednesday, October 6, 2021
OMG said Jump 450 will be used as the foundation for ...
- GSD&M Wins Fruit Of The Loom AOR Duties
MAD, Steve McClellan - Wednesday, October 6, 2021
GSD&M's scope of work for Fruit Of The Loom includes strategy, medi ...
- CarGurus Expands Online Buying/Selling Tools
Marketing Daily, Tanya Gazdik - Wednesday, October 6, 2021
The brand brought in a new agency, Via, to work on t ...
- More Than Half The Ad Industry Has No Plans To Develop Data Ethics Policies, Clients Ahead Of Agencies
MediaDailyNews, Joe Mandese - Thursday, October 7, 2021
Ad agencies are far more uncertain than advertisers: 37% vs. 23% ...
- Report: Big Changes Looming For Travel, Tourism Category
Mediapsssst, Richard Whitman - Wednesday, October 6, 2021
Shifts include a transformed hotel business, as many have begun to foc ...
- Dennis Holt's Next New Agency Model: MatrixPoint
MediaDailyNews, Joe Mandese - Wednesday, October 6, 2021
Dennis Holt, and some of the top execs of the independent med ...
- Omnicom's Sparks & Honey Launches DE&I Practice
Mediapsssst, Richard Whitman - Tuesday, October 5, 2021
"For so long, DE&I was considered ancillary to an organization's core busine ...
- GroupM's Essence Taps PHD's Dinkins For NA President/Head Of Media Role
MAD, Steve McClellan - Monday, October 4, 2021
Traci E. Dinkins will report to Americas CEO Jason Harrison and wi ...
- Lexus Replaces Minnie Driver As Voiceover
Marketing Daily, Tanya Gazdik - Monday, October 4, 2021
Gaius Charles "has a phenomenal voice," Lexus Vice President of Marketing Vin ...
- Walsh Named NA CEO Of Havas Media Group
MediaDailyNews, Joe Mandese - Tuesday, October 5, 2021
Walsh, who joined HMG two years ago from Interpublic, fills a ro ...
- Ad Spending By Home Appliance Makers Will Spike 12.6% This Year
Mediapsssst, Richard Whitman - Monday, October 4, 2021
That's according to a new forecast by Zenith that reports spending ...
- Brie Larson Takes Nissan Frontier Off-Road
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
"This campaign is all about showing off," says Nissan's Allyson Witherspoon. ...
- Northwest Arkansas Aims To Attract Tech, Creative
Marketing Daily, Tanya Gazdik - Sunday, October 3, 2021
The goal is to promote the region to STEM, tech, creative a ...
- Dentsu Consolidates Gaming Expertise Across Its Network
Mediapsssst, Richard Whitman - Friday, October 1, 2021
The company has formed a new global unit called Dentsu Gaming th ...
- WPP, Snap Launch AR Partnership
MAD, Steve McClellan - Thursday, September 30, 2021
The partnership will further develop WPP's AR capability through a structured learni ...
- AB InBev Confirms Global Media Review
MAD, Steve McClellan - Thursday, September 30, 2021
The company spends $850 million a year on measured media, according ...