• by Fern Siegel , October 11, 2022

BBH's Black Sheep Studios is forming a full-service production company, reflecting the evolution of client needs.

It practical terms it means London-based Black Sheep will build its own roster of clients, adding a direct-to-brand element. Disciplines cover content, design and music.

Andy Cooke joins as Head of Design and Sophie FitzGerald becomes an executive producer. Black Sheep Studio’s Lead is Stephen Ledger-Lomas, also BBH’s Chief Production Officer. 

This year, the content studio produced the Wild deodorant ad and the Tesco TikTok Voice of the Checkout sensation.

Previously, Cooke did freelance work for R/GA, Google Creative Lab and Design Studio. FitzGerald spent seven years at We Are Social in their in-house production studio, before joining Sky as senior producer.

“BBH is at an inflection point right now, with huge momentum behind the creative output and an opportunity to elevate the role of design within the organization,” said Cooke.

FitzGerald added: “This approach and offering is fresh and distinctly different, not only because we're able to keep design and music all under one roof, but also in having the support and backing of the industry powerhouse that is BBH.”

Black Sheep Studios launched in 2015, centered on clients requiring fast-turnaround, long-form or smaller budget content, often for social channels. Clients include Audi, Samsung, Trainline. It also created the 20-minute film “Home” for the UN Development Program in Kosovo.

Bartle Bogle Hegarty has offices in Dublin, New York, Los Angeles, Stockholm, Mumbai, Singapore, London and Shanghai. The black sheep represents the power of difference.