Attention must be paid to the environment. But even eco-conscious people occasionally slip. That's the premise of the new "Dirty Talk" campaign from cosmetic company Wild, BBH's first creative for the brand.
Just out, the Wild spot are live on YouTube paid advertising and social channels and will run till late May 2023. BBH intends to air the ads on TVC in July/August. If the response is positive, Wild may consider future out-of-home work.
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But Thorvald balks at her plastic aerosol deodorant. He breaks up with Sarah — but not before explaining why she should switch to Wild deodorant, with its natural ingredients, great scents and plastic-free refills, delivered directly to subscribers’ doors.
Wild hired BBH London in February as its new full-service creative agency. Its remit is to establish Wild as a major player in the deodorant category.
“When Wild’s competitors are opting for eco-worthiness, we decided to disrupt. Our audience’s lives are a lot right now — from climate change to relationship red flags — so we channeled all this anxiety into a wonderfully chaotic spot that pokes fun at our imperfections and celebrates a simple way to do our bit for the planet,” added Joy Molan, BBH senior strategist.
BBH has offices worldwide. The London branch has done work for Samsung, Tesco, Vivo and Tinder, among other accounts.