Wunderman Thompson is expanding its client offerings with a new music partnership proposition.
Prism, WT's in-house sports and entertainment marketing agency, provides extra leverage, an alliance with some of the world's biggest music providers, such as Live Nation, AEG, Boiler Room, Warehouse Project and Broadwick Live.
Prism launches with initial clients Kitkat and The Coca Cola Company.
Charlie Toller will head the new effort, which teams with WT to deliver data capabilities and brand strategies.
“Between audio, live and virtual experiences exists a complex ecosystem of rights and stakeholders,” said Toller “Our team sits at the forefront of entertainment culture and technology, bringing specific music industry capabilities to clients from licensing and partnerships to rights management and data insights.”
Shane O’Sullivan, Prism's managing director, said: “Prism Music is going to power some incredible brand partnerships with some of the biggest music industry players. We’ve put together the right expertise to create the right fit for brands to capitalize on the power of music.”
Separately, Wunderman Thompson New York just named Preeya Vyas as global chief experience officer to lead the network’s CX practice. Preeya will work across the global network’s strategic, creative, tech and data teams to deliver experiences, products and services that drive client growth.