- C4 Energy Drink Launches 'Ignite Your Fire' Campaign
Out to Launch, Steve McClellan - Wednesday, September 1, 2021
Spots feature NBA, NFL, WNBA and WWE stars sharing stories of wh ...
- Stagwell's Forward PMX Bolsters Senior Leadership
People on the Move, Steve McClellan - Wednesday, September 1, 2021
Stagwell marketing services company, ForwardPMX has announced four new hires and six promotio ...
- Former Wunderman Thompson NY CEO Joins Landor & Fitch
MAD, Steve McClellan - Wednesday, September 1, 2021
Based in New York, Joe Crump will lead the company's Experience Strate ...
- Publicis Groupe Wins Consolidated $200 Million Planet Fitness Account
MAD, Steve McClellan - Wednesday, September 1, 2021
The Groupe has created a new dedicated agency to service the accou ...
- De Beers Consolidates Global Media AOR At Havas Media Group
MediaDailyNews, Joe Mandese - Wednesday, September 1, 2021
The diamonds marketer named Havas Media Group its global media agency ...
- Agency Labelium Play To Use Neutronian For Privacy Compliance, Data Verification
Mediapsssst, Richard Whitman - Wednesday, September 1, 2021
The new partnership marks Neutronian's first commitment to certify all data provide ...
- Go Ahead, Get 'Emotional' In The Workplace
MAD, Valerie Moizel - Tuesday, August 31, 2021
If you look around, emotion is everywhere. In the marketing world, it ...
- Essence Taps Agency Veteran Hartell To Manage Its Google Relationship
MAD, Steve McClellan - Tuesday, August 31, 2021
The 20-plus-year industry veteran served at Publicis Groupe for over a decad ...
- Deutsch NY Taps Souza For CMO Duties
People on the Move, Steve McClellan - Tuesday, August 31, 2021
Deutsch New York has named Nicole Souza Chief Marketing Officer, a n ...
- Break A Leg: Lucky Generals, Resolution Help Broadway Promote Its Reopening
MAD, Steve McClellan - Monday, August 30, 2021
A new campaign is anchored by an anthem film in which Opr ...
- Fitzco Acquires Martech Consultancy Constant Analytics
MAD, Steve McClellan - Monday, August 30, 2021
Constant has clients in healthcare, retail, and consumer products. It has al ...
- Space No Longer The Final Frontier: Dentsu Enables You To Travel There Via Your Phone
MediaDailyNews, Colin Kirkland - Monday, August 30, 2021
"Portals to Space" invites anyone with a smartphone to experience two Northr ...
- Former PMI Execs Launch Agency Dedicated To Clients In Highly Regulated Industries
Mediapsssst, Richard Whitman - Tuesday, August 31, 2021
And coming from the tobacco giant the executives-Jaime Suarez and Albert Moufarrij-kn ...
- UMass Boston Taps Joan Creative For AOR Duties
Accounts on the Move, Steve McClellan - Friday, August 27, 2021
The University of Massachusetts Boston has chosen Joan Creative as its agen ...
- Envoy Hires Caroline Murphy As Chief Growth Officer
Email Marketing Daily, Ray Schultz - Monday, August 30, 2021
Murphy previously served at Huge, McCann Worldgroup and Mosaic. ...
- Cinema Ad Net NCM Taps Tunick As First CMO
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
As it continues to recover from the COVID-19 shutdown, NCM is addi ...
- Is The RFP Process Broken? Most Clients And Agencies Think So
MediaDailyNews, Joe Mandese - Monday, August 30, 2021
While advertisers and agencies agree the process is broken, that's where th ...
- Ayzenberg Group Opens London Office, Taps Walsh To Run It
Mediapsssst, Richard Whitman - Monday, August 30, 2021
The Pasadena-based agency does a lot of work in the gaming a ...
- Epsilon CEO Kennedy Stepping Down At Year's End
People on the Move, Steve McClellan - Friday, August 27, 2021
Publicis Groupe has announced that Epsilon CEO Bryan Kennedy plans to reti ...
- Amazon Advertising Spurs Growth Of Dedicated Agencies
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 27, 2021
Selling successfully on Amazon can become complicated, so after years of selli ...
- Havas Asserts Tech Sovereignty, Forms Entity To Build It For Clients
MediaDailyNews, Joe Mandese - Friday, August 27, 2021
The new unit, which includes a bleeding-edge Havas Blockchain, was created ...
- Richards Group Promotes $600 Million Casino Expansion Bet
Out to Launch, Steve McClellan - Thursday, August 26, 2021
The agency's team has been building anticipation for the expansion for ov ...
- Rebalancing Big Data and Creativity in Digital Marketing
MAD, Sean Cotton - Wednesday, August 25, 2021
Data marketing began as a way to fuel creative campaigns and ma ...
- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
While only 5% of local advertisers believe they have become "over-reliant" ...
- BarrettSF Adds Four New Partners
Mediapsssst, Richard Whitman - Thursday, August 26, 2021
The promotions come as the San Francisco ad agency is tearing ...
- MullenLowe Taps Valero To Lead NY Creative Efforts
People on the Move, Steve McClellan - Wednesday, August 25, 2021
MullenLowe U.S. has landed Ricard Valero to lead creative at MullenLowe N ...
- FIG Wins AOR Duties For New York's MoMA
Accounts on the Move, Steve McClellan - Tuesday, August 24, 2021
The Museum of Modern Art (MoMA) in New York has named independent creative agency FIG, also bas ...
- After Wins, Studio Startup, Partners + Napier Is On A Hiring Spree
MAD, Steve McClellan - Tuesday, August 24, 2021
The agency has added new and incremental business from clients like Smashburge ...
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
MediaDailyNews, Joe Mandese - Wednesday, August 25, 2021
With 51 updates this year, TikTok has had the greatest number ...
- 4A's Creates Agency Review Participation Agreement
Mediapsssst, Richard Whitman - Tuesday, August 24, 2021
It's not meant to be legally binding but does address what t ...