- Are Local Advertisers Growing Too Reliant On Digital? Agencies Think So
MediaDailyNews, Joe Mandese - Thursday, August 26, 2021
While only 5% of local advertisers believe they have become "over-reliant" ...
- BarrettSF Adds Four New Partners
Mediapsssst, Richard Whitman - Thursday, August 26, 2021
The promotions come as the San Francisco ad agency is tearing ...
- MullenLowe Taps Valero To Lead NY Creative Efforts
People on the Move, Steve McClellan - Wednesday, August 25, 2021
MullenLowe U.S. has landed Ricard Valero to lead creative at MullenLowe N ...
- FIG Wins AOR Duties For New York's MoMA
Accounts on the Move, Steve McClellan - Tuesday, August 24, 2021
The Museum of Modern Art (MoMA) in New York has named independent creative agency FIG, also bas ...
- After Wins, Studio Startup, Partners + Napier Is On A Hiring Spree
MAD, Steve McClellan - Tuesday, August 24, 2021
The agency has added new and incremental business from clients like Smashburge ...
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency Resources
MediaDailyNews, Joe Mandese - Wednesday, August 25, 2021
With 51 updates this year, TikTok has had the greatest number ...
- 4A's Creates Agency Review Participation Agreement
Mediapsssst, Richard Whitman - Tuesday, August 24, 2021
It's not meant to be legally binding but does address what t ...
- U.S. Space Force Debuts Recruitment Campaign
Out to Launch, Steve McClellan - Tuesday, August 24, 2021
The campaign is called "Space Is Hard" and is anchored by ...
- Agency Veteran Armand Returns To Industry In New Role At Third Street
People on the Move, Steve McClellan - Tuesday, August 24, 2021
Former CP+B advertising executive Marie-Alice “Lisa” Armand has joined Third Street ...
- Report Reveals Frequency, Resources Needed To Support Marketing APIs
Research Intelligencer, Joe Mandese - Wednesday, August 25, 2021
Organized by the frequency of accessing their Marketing APIs and size ...
- Grey Lands Gametech U.S., LATAM Assignment
Accounts on the Move, Steve McClellan - Monday, August 23, 2021
Online casino and gaming brand Gaming Technologies Inc. has selected WPP’s Gr ...
- WPP Acquires AI Specialist Satalia, Aligns It With WT Commerce
MAD, Steve McClellan - Monday, August 23, 2021
Satalia was founded in 2008 by Daniel Hulme, who remains CEO a ...
- New Era At Accenture Interactive As Droga Is Poised To Take The Reins
Mediapsssst, Richard Whitman - Monday, August 23, 2021
David Droga Will succeed Brian Whipple as CEO in September, the digit ...
- Planet Progranda Expands Expertise With Hiring Of LacknerBuckingham Duo
People on the Move, Steve McClellan - Monday, August 23, 2021
Independent creative agency Planet Propaganda has hired industry veterans Paul Lackner and Bai ...
- New Data Supports The Ad Industry's 'Herd Immunity,' At Least In Anglo Markets
RTBlog, Joe Mandese - Monday, August 23, 2021
Evidence is mounting that the global ad economy -- at least ...
- Roger West Names Salim Rouwayheb As Head Of Email Marketing
Email Marketing Daily, Ray Schultz - Friday, August 20, 2021
The agency also brings in Kendra Mahon as director of client servi ...
- Blue Chip Reorganizes Around 'Collaborative C-Suite,' Says It Makes It 'Nimbler'
MAD, Joe Mandese - Thursday, August 19, 2021
The timing was prompted by a combination of factors -- "omnichannel marketin ...
- NP Digital Appoints Canvas Worldwide, iProspect Execs To Strategic Roles Amid Rapid Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 20, 2021
Performance marketing agency NP Digital made two strategic new hires recently, ...
- Agency Study Shows TikTok Now Ranks Fourth Among Local Shops
Digital News Daily, Colin Kirkland - Wednesday, August 18, 2021
A study of local ad agencies across the country by Borrell Associat ...
- Bounteous Names Heads Of Media And Customer Marketing
MAD, Les Luchter - Tuesday, August 17, 2021
Flush with recent private-equity investment, Bounteous tapped OMD's Jillian Tate and AutoNation ...
- Comscore Teams With NewsGuard To Thwart 'Misinformation' Ad Buys
MediaDailyNews, Joe Mandese - Wednesday, August 18, 2021
Comscore said it will integrate NewsGuard's data into its pre-bid contextual targeti ...
- Walton Isaacson Taps VMLY&R's Trejo As Exec Creative Director, Publicis' Price As Digital Media Chief
MAD, Les Luchter - Monday, August 16, 2021
Trejo's background includes heading campaigns for Black, Latino, and LGBTQ+ markets. ...
- Rover Helps Helicopter Pet Parents Return To Offices
Marketing Daily, Tanya Gazdik - Monday, August 16, 2021
Nearly 80% of dog owners are now concerned about their pet's separati ...
- Hudson MX Bolsters Client Service Team With Former Senior Media Agency Execs
MediaDailyNews, Joe Mandese - Monday, August 16, 2021
Media-buying data-processing firm Hudson MX this morning announced several high-profile former med ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory Group
Video Insider, Karlene Lukovitz - Tuesday, August 17, 2021
Major agencies, advertisers, broadcasters, streamers and platforms are on board to he ...
- Wrangler Adds Yard NYC To Its Creative Agency Roster
Accounts on the Move, Steve McClellan - Friday, August 13, 2021
New York-based creative agency Yard NYC has been selected as a strateg ...
- Walmart U.S. Media Account Returns To Publicis Groupe
MAD, Steve McClellan - Friday, August 13, 2021
Walmart has confirmed the results of a six-month review process for t ...
- Ready Or Not, It's Time To Create A Vaccine Policy For Your Agency
MAD, Drew McLellan - Friday, August 13, 2021
This is a topic you have to handle with care. People's vie ...
- Nickoria Johnson Elevated To Chief Diversity Officer At Omnicom's Credera
MAD, Amy Corr - Sunday, August 15, 2021
She joined the agency two-and-a-half years ago as Principal in the manageme ...
- Merge Acquires Blue Moon Digital
Mediapsssst, Richard Whitman - Friday, August 13, 2021
Merge said the move will enable it to offer clients deeper reta ...