- Stadiumred Acquires Experiential Agency Creative Riff
Mediapsssst, Richard Whitman - Tuesday, February 18, 2020
Creative Riff, launched in 2015 by founder/CEO Ryan Coan, has worked wi ...
- Mcgarrybowen's New U.S. Chief Strategy Officer
People on the Move, Larissa Faw - Tuesday, February 18, 2020
Mcgarrybowen has promoted Jamie Shuttleworth to U.S. Chief Strategy Officer. Previously Shuttlewor ...
- Havas Group Organic Revenue Down 1% In 2019
MAD, Steve McClellan - Monday, February 17, 2020
Havas is the third ad holding company to report an organic reven ...
- MRC Re-ups Accreditation For 'Survey Of The American Consumer,' Industry's Core Media Planning Source
MediaDailyNews, Joe Mandese - Tuesday, February 18, 2020
The Media Rating Council (MRC) has voted to continue accrediting MRI-Simmons' Surv ...
- More Funerals Being Planned At Kraft Heinz
Mediapsssst, Richard Whitman - Monday, February 17, 2020
Earlier this month, company brand Planters killed off mascot Mr. Peanut. N ...
- Cactus Wins Scott Credit Union Account
MAD, Larissa Faw - Friday, February 14, 2020
After securing a sponsorship for the 2019 Stanley Cup-winning St. Louis Blu ...
- Agencies Show Their Love With Internal V-Day Initiatives
MAD, Larissa Faw - Friday, February 14, 2020
Shops display their talents in making clients, colleagues and friends feel t ...
- WPP's WT Acquires Tech Consultancy Xumak
MAD, Steve McClellan - Thursday, February 13, 2020
The WPP agency said the transaction would strengthen its suite of Adobe-enabl ...
- With Expanding Ad Plans Polkadog Taps Newhouse As Its First AOR
MAD, Steve McClellan - Thursday, February 13, 2020
The New York-based agency will be responsible for leading the company's integrat ...
- Crossmedia Awarded European Wax Center Media Duties
MAD, Larissa Faw - Thursday, February 13, 2020
Under the remit, Crossmedia's responsibilities will span communications planning, advanced analytics, a ...
- DAN Acquires Media Storm, Realigned With Merkle
MAD, Steve McClellan - Thursday, February 13, 2020
The agency, founded by Craig Woerz and Tim Williams, will provide Merk ...
- Viral, Marketing: How The Coronavirus Is Impacting The Economics Of The Ad Industry
MediaDailyNews, Laurie Sullivan - Friday, February 14, 2020
The economic cost of Coronavirus remains uncertain, International Monetary Fund spokesman Ger ...
- Americas Region A Bright Spot In Tough Year For Dentsu
Mediapsssst, Richard Whitman - Thursday, February 13, 2020
Dentsu posted a companywide organic revenue decline of 1% for full ye ...
- Mcgarrybowen Names New U.S. COO
People on the Move, Larissa Faw - Thursday, February 13, 2020
Mcgarrybowen is promoting Lucia Grillo from head of operations to U.S. Chi ...
- IPG Stock Surges On Strong Q4, Full-Year Report
MAD, Steve McClellan - Wednesday, February 12, 2020
The company reported 3.3% organic revenue growth for the year, announced ...
- Valentine's Day: Expanded "Be Mine" Definitions And Shopping Occasions
MAD, Amy Lanzi - Wednesday, February 12, 2020
Ninety percent of purchases still happen in physical stores, but as ...
- Cramer-Krasselt Scoops Up Cat's Pride Account
MAD, Larissa Faw - Wednesday, February 12, 2020
As agency of record, C-K will handle the brand's advertising, brand plannin ...
- Startup Upstreamers Wins EAR Tequila AOR
MAD, Larissa Faw - Wednesday, February 12, 2020
The recently formed multicultural shop won the business without a formal revie ...
- Happy 'Val-Intestine' Day! With Love From Culturelle
Out to Launch, Larissa Faw - Thursday, February 13, 2020
Campaign creative mimics middle-school style Valentines packed with bathroom-infused puns. ...
- Microsoft Bing Fuels Content, Advertising With Another Privacy Search Engine
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 12, 2020
Perion Network's search technology division has launched the Privado Private Search Engin ...
- Brainlabs Seeks US Growth Through Hanapin Purchase
Around the Net In MAD London, Sean Hargrave - Wednesday, February 12, 2020
Brainlabs has moved its purchasing spree to America, buying Hanapin, to he ...
- WITHIN Relaunches, Claiming Agency Model Is Broken
Email Marketing Daily, Ray Schultz - Wednesday, February 12, 2020
The former Agency Within seeks to collapse the marketing funnel, believing th ...
- OKRP Celebrates Black History Month, Soul Of Chicago
MAD, Larissa Faw - Tuesday, February 11, 2020
The Chicago-based agency has partnered with Chicago musician Vince Lawrence for "#312Sou ...
- Starcom Suits Up For Men's Wearhouse, Jos. A. Bank
MAD, Larissa Faw - Tuesday, February 11, 2020
The Publicis Groupe agency will handle media chores for Tailored Brands' compani ...
- Publicis Groupe Scraps Market-By-Market Rollout Plan For Marcel
MAD, Larissa Faw - Tuesday, February 11, 2020
Instead, the company is planning one big reveal set for the seco ...
- Seeing Stars: MDC Shops Form A 'Constellation'
MAD, Steve McClellan - Tuesday, February 11, 2020
The new collective includes72andSunny, CPB, digital agency Instrument, brand strategy and desi ...
- Fish Story: Industry Vets Form New Agency
Mediapsssst, Richard Whitman - Tuesday, February 11, 2020
Torrey Plank, Karen Cunningham and Reid Miller have joined forces to fo ...
- Philadelphia: City Of Sisterly Love
MAD, Larissa Faw - Monday, February 10, 2020
Visit Philadelphia, the region's tourism marketing group, and agency Allen & Gerrits ...
- MKTG Appoints Former Ogilvy Creative CCO
MAD, Steve McClellan - Monday, February 10, 2020
Prior to her new role Victoria Azarian spent 15 years at Ogil ...
- Report: In-House Shops Stymied By Corporate Red Tape
MAD, Larissa Faw - Monday, February 10, 2020
IHAs are undergoing growing pains, with financial support for the in-house mod ...