Agencies Show Their Love With Internal V-Day Initiatives

Agencies are recognizing February 14th with internal initiatives to spread love to clients, colleagues and friends.

Barker is sending a Valentine gift made up of candy hearts and specially-designed Barker branded wine to clients and friends that speak "the marketer's love language.” These messages include “brief me” and “love, but let’s test it” to win the hearts of industry professionals.

MullenLowe is seemingly making fun of the digital match-making world but demonstrating its AI abilities with MatchM8 to find users their “perfect match.” The agency utilized its OctopAI technology to develop a series of tongue-in-cheek questions, familiar to most online daters, like asking their favorite song and ideal date. There are a few humorous inclusions, including asking users to sniff their device in a scent-related match.  



The results ultimately reveal “the color of your love,” a personalized love poem and customized playlist.

And Venables Bell & Partners celebrated Galentine’s Day, which recognizes sisterhood, on February 13 by asking the women of advertising to thank all of the women who helped them fall in love with advertising and who impacted their careers.

Fellow, VB&P’s app aimed at creating a community for ad industry women, developed a microsite with 15 illustrated, industry-related e-cards, along with the names of the female card designer. Cards include “I can’t imagine Cannes without you” with a lion to asking “will you join my girl gang”?

The site’s interface makes it simple and quick to select and submit a card in order to “forget her not.”


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