With Expanding Ad Plans Polkadog Taps Newhouse As Its First AOR

With plans to expand globally Boston-based pet treat marketer Polkadog has appointed Newhouse to be  its first agency of record. The New York-based shop will be responsible for leading the company’s integrated marketing communications and helping to accelerate the brand’s expansion.

"Polkadog is excited to partner with Newhouse as we take our company to the next level," stated Deborah Suchman, Polkadog co-founder. "We’re very proud of our Boston roots, the relationships we’ve built with fishery and farm supply chain partners and the Polkadog community we’ve created. Now it’s time to share our story with a broader audience and Newhouse will enable us to engage with as many pet parents and their pets as possible.”

To help propel Polkadog’s expansion, Newhouse is tasked with evolving the brand’s consumer experience through elevated advertising, media, content, partnerships and loyalty marketing, effective immediately.



Newhouse was founded in 2018 and is led by president Robert Nuell, who earlier was a co-founder of both Mammoth Advertising and Deep Focus. Newhouse’s clients include Disney/20th Century Fox, TikTok, Well Go USA Entertainment, Screen Media Films, Cohen Media Group, and Mile High Run Club.

In addition to New York, the agency has offices in Los Angeles and Portland, ME.

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