• by Fern Siegel , 2 hours ago

Qualcomm’s Snapdragon Compute has chosen 72andSunny as its creative AOR. The win follows a competitive review with first work expected in the first quarter. 

The Snapdragon account will be led by New York CEO Ali Cornford. The assignment is the first shared account between the New York and Toronto offices since the 72andSunny Global Creative Collective launched.

It's also the first account win for the  Toronto office since joining the collective, which kicked off last September.

The agency will create a global brand campaign that illustrates the options the Snapdragon’s processors possess. Snapdragon Compute creates a new class of PCs focused on AI, connectivity and long battery life.

"Snapdragon processors are game-changing — but audiences can’t see them and what’s out of sight can stay out of mind, until you bring it to life for people. Helping someone see the possibilities that they didn’t know they had the power to reach is my favorite type of creative challenge, and one we’re excited to deliver on with our Snapdragon partners," said Juliana Cobb, CCO, 72andSunny New York.