- Does Streaming Have An Identity Problem? Reach Or Performance?
TV Watch, Wayne Friedman - Thursday, May 30, 2024
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- WNPA Names MMGY Origin Branding AOR
Accounts on the Move, Fern Siegel - Tuesday, May 28, 2024
Western National Parks Association creating products, programs and services for 70+ destinati ...
- VML Promotes Fabuloso Cleaner With Telenovela-Style Spots
MAD, Fern Siegel - Tuesday, May 28, 2024
"Dramatically Clean" ups U.S. visibility of the popular multipurpose cleaner from Lat ...
- Stop & Shop Picks Curiosity As Creative AOR To Strengthen Brand Positioning
MAD, Fern Siegel - Tuesday, May 28, 2024
Curiosity's first major integrated campaign for Stop & Shop is slated f ...
- Marketing's Metamorphosis: Specialization Wins In AI-Driven Future
MAD, Will Ashton - Tuesday, May 28, 2024
By combining granular sector knowledge with AI expertise, agencies can deliver hyper-customiz ...
- Havas, YouGov Expand Partnership
MAD, Steve McClellan - Tuesday, May 28, 2024
Under the revised arrangement, all the holding company's major units - Hav ...
- MayoSeitz Media Named Media AOR For ZIPS Cleaners
Accounts on the Move, Fern Siegel - Friday, May 24, 2024
The chain of garment care providers has 70 locations across major mark ...
- Amplify Launches Co.Labs To Intensify Strategic, Creative Partnerships
MAD, Fern Siegel - Friday, May 24, 2024
The entity offers creative content campaigns and long-term brand-ambassador programs. ...
- Ogilvy NY Selects Phelan As ECD To Oversee Top Clients
MAD, Fern Siegel - Friday, May 24, 2024
Before this, Wes Phelan worked as an executive creative director at Good ...
- WPP Adds More Gen AI Firepower With Anthropic Partnership
MAD, Steve McClellan - Thursday, May 23, 2024
The agreement with Amazon-backed Anthropic integrates its suite of large language mode ...
- A QA Engineer Is Like Prometheus (And Why That's a Good Thing)
MAD, Subhadip Ghosh - Thursday, May 23, 2024
Does your agency deploy or even develop software for clients? Here's wh ...
- The Creator/Advertiser Trust Delta
Planning & Buying Insider, Joe Mandese - Friday, May 24, 2024
New research indicates Americans trust creator content over advertising by a wi ...
- MoneyGram Selects 4 Agencies For AOR Duties
Accounts on the Move, Fern Siegel - Wednesday, May 22, 2024
The agency partners will reintroduce the MoneyGram brand through creative, social a ...
- Clone Me: Dentsu Finds Consumers Want AI Help With Managing Their Lives
MAD, Steve McClellan - Wednesday, May 22, 2024
The report predicts that "AI gatekeepers" will proliferate in the coming yea ...
- Boathouse Wins Performance Marketing Remit For America's Test Kitchen
MAD, Steve McClellan - Wednesday, May 22, 2024
The selection came after a formal review. ATK will be targeting n ...
- Consumers To AI Companions: It's Not You, It's Me
Media 3.0, Joe Mandese - Thursday, May 23, 2024
That's what Interpublic found when it asked a global sample of consume ...
- Chaumet Luxury Brand Runs First 3D CTV Campaign On LG Home Screen
MediaDailyNews, Laurie Sullivan - Wednesday, May 22, 2024
LG Ad Solutions launched the first 3D native digital display on i ...
- Menges Appointed President of Rapp APAC
People on the Move, Fern Siegel - Wednesday, May 22, 2024
Menges will oversee agency offices spanning Malaysia, Singapore, South Korea, China a ...
- TBAWW Selects Olbrich As Chief Growth Officer, Focuses On Strategy, New Revenue Sources
MAD, Fern Siegel - Tuesday, May 21, 2024
The 20-year ad veteran joins TBAWW from Brandon, a company within t ...
- French Adman Jacques Seguela To Receive Lion Of St. Mark Award At Cannes
MAD, Steve McClellan - Tuesday, May 21, 2024
With a career spanning more than 60 years in the industry, t ...
- British JIC Joins The MRC
MediaDailyNews, Joe Mandese - Wednesday, May 22, 2024
The move signals just how international audience measurement is becoming due ...
- Art Of The Possible Wins QuornPro's Social-Creative AOR Assignment
Accounts on the Move, Fern Siegel - Tuesday, May 21, 2024
QuornPro operates across the U.K. and Europe. First work is expected th ...
- Saylor Bolsters Creative Team, Taps Meehan As CD, Editorial
MAD, Fern Siegel - Tuesday, May 21, 2024
Michael Meehan will expand the agency's AV capabilities into trailers, TV spo ...
- VB+P Ups Hutchins To Managing Director
MAD, Fern Siegel - Tuesday, May 21, 2024
Brittni Hutchins has already secured 17 new partnerships with established and emergi ...
- Is Pizza Hut Gearing Up For An Agency Roster Review?
Mediapsssst, Richard Whitman - Monday, May 20, 2024
The company today announced the hiring of a new Global Chief Bra ...
- TDA Boulder Adds Christy Sports To Roster
Accounts on the Move, Fern Siegel - Friday, May 17, 2024
The first work from the agency is slated to appear in Octo ...
- DAVID Miami Taps Gianesi As Chief Creative Officer
MAD, Fern Siegel - Friday, May 17, 2024
Ed Gianesi will lead the agency's newest clients, Android and Pennington. ...
- Havas Expands In Middle East With Liquid Acquisition
MAD, Steve McClellan - Sunday, May 19, 2024
Ecommerce and retail media specialist Liquid will become part of Havas Mark ...
- Yard NYC, The Mayor Named Creative AOR For Caleres
Accounts on the Move, Fern Siegel - Thursday, May 16, 2024
The work is timed to back-to-school with additional campaigns rolling out throu ...
- Jordan Joins Croud As First CMO
MAD, Fern Siegel - Thursday, May 16, 2024
As part of her remit, she will lead business strategy and integratio ...