- Microsoft Focuses On Superintelligence, Forms New Team
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new team is part of the broader Microsoft AI division l ...
- Google AI Publisher Tools Focus On Monetization, Brand Safety
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
The new tools for publishers include an AI-powered brand-safety feature that lear ...
- Waiting For Search, LLMs' Obvious Appeal
Performance Marketing Insider, Laurie Sullivan - Friday, November 7, 2025
Marketers are signaling that conversion and click rates are lower with AI-driv ...
- AI Agents, Emotional Bonds Will Shape Marketing In Algorithmic Era: Dentsu
Research Intelligencer, Robert Williams - Friday, November 7, 2025
Search experience optimization will become a new strategic frontier as AI-powered platfor ...
- Tim Berners-Lee Warns AI May Make Web's Ad Model 'Fall Apart'
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Tim Berners-Lee, the inventor of the World Wide Web, warned that lar ...
- Perplexity Integrates 'Answer Engine' In $400M Deal With Snap
MediaDailyNews, Laurie Sullivan - Thursday, November 6, 2025
In a race to grab market share, Perplexity announced it will p ...
- Amazon To Perplexity Agents: Cease, Desist
MediaDailyNews, Laurie Sullivan - Wednesday, November 5, 2025
Amazon has issued a cease-and-desist letter in a dispute with Perplexity, claimi ...
- Attention Arc's Co-President on Why AI Adoption Should Be Treated Like a Media Plan
Brand Insider, Barbie Romero - Tuesday, November 4, 2025
Swapnil Patel discusses how brands can approach AI with a realistic timefra ...
- AI Consciousness And Introspection, If Real, Destroys Trust
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
AI models from Anthropic are learning to reason, reflect and express h ...
- Tech Pioneer In Predicting Customer Value, Data Integration Joins AI Startup
Performance Marketing Insider, Laurie Sullivan - Tuesday, November 4, 2025
Tzahi Zilbershtein has been a tech pioneer in the integration of first-par ...
- Why B2Bs Require Handholding As Agentic Moves In
Data & Programmatic Insider, Laurie Sullivan - Monday, November 3, 2025
If a growth management advisor finds opportunities to improve a company's busine ...
- Amazon, Open AI Strike $38B Deal For Nvidia Chips
MediaDailyNews, Laurie Sullivan - Monday, November 3, 2025
Amazon Web Services has signed a $38 billion deal to supply OpenAI ...
- How Mountain Hardwear's Shift To 'Agile Mix Modeling' Enabled Dynamic Media Buys
Performance Marketing Insider, Laurie Sullivan - Monday, November 3, 2025
When a conventional marketing-mix model proved too latent, the brand's ecommerce he ...
- Amazon Ad Revenue Rises 24% To $17.7B
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 30, 2025
Amid big gains in consumer spending and cloud computing, company says layof ...
- Divulging Brand Secrets Rises With AI Agent Concerns
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
AI agents have become popular as they link consumers with brands, b ...
- Tom Turkey Debuts In Google's First Fully AI-Generated Ad
MediaDailyNews, Laurie Sullivan - Friday, October 31, 2025
Google today launched its first fully AI-generated ad, featuring a turkey looki ...
- From Concept To Ad Creation, AI Drives Storyboarding
Performance Marketing Insider, Laurie Sullivan - Friday, October 31, 2025
Google is experimenting with many versions of ads, and not all ha ...
- Next Step In Agentic Ad Creation: Testing 'Model Context Protocol'
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Processed on a MCP server, the test is being done with t ...
- Book Authors Can Proceed With Copyright Claims Against OpenAI
MediaDailyNews, Wendy Davis - Wednesday, October 29, 2025
Authors can proceed with claims that OpenAI's "outputs" -- including summaries ...
- Watchdogs To FTC: Block Meta Plan To Harness Chatbot Data
MediaDailyNews, Wendy Davis - Thursday, October 30, 2025
Meta's plan to target ads based on chatbot conversations "will normalize ...
- Google Cloud Boosts Alphabet Q3 Past $100B
MediaDailyNews, Laurie Sullivan - Wednesday, October 29, 2025
Alphabet crossed a milestone with Q3 revenue of $102.35 billion - i ...
- Brand Safety, Viewability Measurement Tumbles
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Engagement with ads does not always correspond with conversion rates, and viewabili ...
- Bipartisan Bill Would Ban Chatbot 'Companions' For Minors
MediaDailyNews, Wendy Davis - Tuesday, October 28, 2025
Senators Josh Hawley and Richard Blumenthal said Tuesday they are introducing ...
- OpenAI Restructures, Microsoft Takes For-Profit Stake
MediaDailyNews, Laurie Sullivan - Tuesday, October 28, 2025
Microsoft will hold a 27% stake in OpenAI Group PBC, which wi ...
- AI, Flexible Payments Poised To Shape 2025 Holiday Shopping, Survey Finds
Research Intelligencer, Robert Williams - Monday, October 27, 2025
Advertisers need to ensure that their products are visible on AI-powered sear ...
- GM's Marketing AI Is 80% Of The Way There
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, October 23, 2025
Inside the automaker's in-house overhaul, new AI system, and why its chi ...
- Microsoft's AI Browser Shifts To Agentic Mode
MediaDailyNews, Laurie Sullivan - Friday, October 24, 2025
Copilot Mode's AI features in Microsoft Edge can now reason and s ...
- YouTube: What Gets Consumers To Purchase?
Performance Marketing Insider, Laurie Sullivan - Friday, October 24, 2025
Forty-six percent of consumers said they have purchased a product discovered ...
- Google Holding On To Market Share In Search
MediaDailyNews, Laurie Sullivan - Wednesday, October 22, 2025
Google recently reversed a trend that had been dragging down the company ...
- Reddit Sues Perplexity, Others Over Copyrighted Posts
MediaDailyNews, Wendy Davis - Wednesday, October 22, 2025
Reddit "brings this action to stop the industrial-scale, unlawful circumvention of da ...