- Ford CMO Sees AI As Creative Tool
Marketing Daily, Tanya Gazdik - Thursday, September 11, 2025
Lisa Materazzo didn't rule out using AI created imagery in future execution ...
- Incubeta Acquires RocketSource, Strengthens AI Options
MAD, Fern Siegel - Wednesday, September 10, 2025
RocketSource is bringing a roster of enterprise clients and a team ...
- Google Adds AI To 'Asset Studio' - Turns Images, Prompts Into Content
MediaDailyNews, Laurie Sullivan - Wednesday, September 10, 2025
Google has added generative AI capabilities into Asset Studio, a creative to ...
- Most U.S. Consumers Use AI Tools Weekly, Prefer Transparency In Ads
Research Intelligencer, Robert Williams - Wednesday, September 10, 2025
AI is reshaping browsing behavior and setting new expectations for digital advertis ...
- From Ravioli to Rebrand: Fazoli's VP of Marketing on Using Consumer Insights to Modernize
Brand Insider, Barbie Romero - Tuesday, September 9, 2025
Tisha Bartlett shares how Fazoli's is modernizing with AI-powered drive-thrus, a refresh ...
- PubMatic Sues Google, Claims Illegal Ad-Tech Monopoly
MediaDailyNews, Laurie Sullivan - Monday, September 8, 2025
The lawsuit is the second by an ad exchange since a jud ...
- GS&P Uses AI To Promote BMW's Authenticity
MAD, Fern Siegel - Friday, September 5, 2025
The campaign contrasts AI visuals with the real deal: a certified luxu ...
- Get 'Smarter': IBM Positions AI As Effective If Used Correctly
MAD, Fern Siegel - Thursday, September 4, 2025
Ogilvy's new creative extends 2022's "Let's create" campaign. ...
- Beckham's IM8 AI Ad Promotes 'The Best'
MAD, Fern Siegel - Wednesday, September 3, 2025
The OOH work features Aryna Sabalenka, the No. 1 tennis champ. ...
- Gaveau Joins Publicis Sapient As First Chief Client Officer
MAD, Fern Siegel - Tuesday, September 2, 2025
The new exec will leverage Publicis Sapient's AI products and capabilities ...
- 95% Of Companies Get Zero ROI From GAI Initiatives, MIT Study Finds
Performance Marketing Insider, Laurie Sullivan - Friday, August 29, 2025
Despite investments of between $30 billion and $40 billion in enterprise GA ...
- Holiday Shoppers Open To AI, But Stigma Around Gift Selection Persists: Dentsu
Research Intelligencer, Robert Williams - Friday, August 29, 2025
Brands face a new imperative: optimizing for discovery in AI-driven environments. ...
- The Wizard Of AI, Google Reimagines 'Oz' Via Vegas Sphere
Media 3.0, Laurie Sullivan - Wednesday, August 27, 2025
The transformation highlights AI's creative potential for advertising without replacing the hum ...
- Data Reveals AI Search Dominance Is False Narrative, So Far
MediaDailyNews, Laurie Sullivan - Wednesday, August 27, 2025
The more data SparkToro founder Rand Fishkin gathers, the more he believ ...
- Anthropic Resolves Copyright Battle With Book Authors
MediaDailyNews, Wendy Davis - Tuesday, August 26, 2025
Artificial intelligence company Anthropic has agreed to settle a class-action complaint ...
- The Next Omnichannel Puzzle Piece: AI Agents as Your Media Co-Pilot
Brand Insider, Melissa Sierra - Tuesday, August 26, 2025
USIM's EVP, Media Integration writes, "Automation speeds up workflows. AI makes th ...
- Perplexity AI Browser Becomes Publishing's New Revenue Stream
MediaDailyNews, Laurie Sullivan - Monday, August 25, 2025
Comet Plus, a subscription service that gives Perplexity users access to premi ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- The New Sales Engine Runs on AI Search
Brand Insider, Elena MacGurn - Tuesday, August 19, 2025
The SVP of Search at Digitas, National SEO Lead writes "AI use ...
- How Microsoft AI Agents In PCs Affect Advertisers
Performance Marketing Insider, Laurie Sullivan - Tuesday, August 19, 2025
AI's pervasive integration across Microsoft's applications and services, from advertising to gami ...
- AI Rips Away Manual Language Targeting From Google Ads, More To Come
Performance Marketing Insider, Laurie Sullivan - Monday, August 18, 2025
Google's significant changes to language targeting settings in Google Ads search campaig ...
- Transmission Enlists Neland As First AI Vice President
MAD, Fern Siegel - Thursday, August 14, 2025
Josh Neland brings a decade's-worth of AI experience to the B2B age ...
- More Marketers Asking: When Will The AI Payoff Get Here?
Marketing Daily - Top of the News, Sarah Mahoney - Thursday, August 14, 2025
Tech companies promise a golden age of productivity. Billions later, and yea ...
- AI Stops Advertisers From Bleeding Red On Manual Tasks, Data Shows
MediaDailyNews, Laurie Sullivan - Wednesday, August 13, 2025
DoubleVerify research shows that agencies spend 26% of their time manually optimizi ...
- Google Gives Gemini AI Chat Memory, Delete Functions
Performance Marketing Insider, Laurie Sullivan - Thursday, August 14, 2025
Google has introduced a Temporary Chat function for Gemini users seeking priva ...
- A New Day For Black Friday: Consumers Starting Their Shopping Earlier
Email Insider, Ray Schultz - Wednesday, August 13, 2025
Many are using AI to find deals and compare prices, Klaviyo repo ...
- Google Using Advanced LLMs To Take Down Invalid Traffic
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 13, 2025
Advances in large language models have enabled Google to detect and blo ...
- Iffy AI: Consumers Are Wary Of It, But Marketers Are Using It More
Email Insider, Ray Schultz - Tuesday, August 12, 2025
People are more likely to dislike than like AI when it ...
- GitHub CEO Departs, Microsoft Puts It Under CoreAI
MediaDailyNews, Laurie Sullivan - Monday, August 11, 2025
GitHub CEO Thomas Dohmke has resigned and with his departure, Microsoft pla ...
- Judge Won't Halt Authors' Copyright Suit Against Anthropic
MediaDailyNews, Wendy Davis - Monday, August 11, 2025
"Anthropic wants immediate, 'meaningful appellate review,' skipping over the trial part altogether ...