Tag results for "ai"
- Google Brings Channel Reporting To Performance MaxChannel performance reporting will enable advertisers to gain visibility into how individu ...
- AI's Twisted Landing Page Navigates Around Ad QualitySince the search industry added generative AI, it's an old problem wi ...
- IAB Appoints Caroline Giegerich To Oversee AI Strategic InitiativesGiegerich will lead IAB's strategic initiatives that incorporate AI. Known for h ...
- Meta Launches AI Search App Independent Of PlatformsThe launch of its stand-alone AI app, which includes a Discover fe ...
- Microsoft Explains How It Made An Ad From AIIn the ad Microsoft co-created with generative AI, people's faces are n ...
- Anthropic: How GAI Affects Performance Of EconomySoftware development is a major part of advertising platforms, ensuring that a ...
- Search, YouTube Buys Drive Alphabet Q1 Up 12% To $90BDespite antitrust monopoly challenges, Alphabet reported revenue for Q1 2025 rose 1 ...
- Musk's X Corp. Sues Minnesota Over Deep Fake LawA Minnesota law criminalizing "deep fakes" is "so vague and unintelligible" th ...
- YouTube Ad Revenue Jumps 10.3% To $8.9BGoogle began testing AI Overviews in YouTube as the company turned ...
- OpenAI Reportedly Will Bring Shopify To ChatGPTAgentic commerce functions identified in lines of code added by OpenAI ...
- Google Makes U-Turn On Third-Party Ad Tracking, Retains CookiesGoogle has reversed a decision on its plan to phase out third-par ...
- Welch's Fruit Snacks Uses AI To Sweeten Lunchbox NotesNew writable pouches and QR codes aim to help parents send mo ...
- The Internet Has A Trust And Transparency ProblemGoogle shook the ad industry harder this week to see what ...
- Momentum Worldwide Names Snyder Global Chief AI OfficerThe agency believes AI is a business imperative in advertising. ...
- Consumers Crave Personalized AI Video Content, But Most Brands Don't Offer ItJust 30% of consumers recall receiving interactive video content, and only 2 ...
- IAB: AI 'Transformative,' Helps Drive Quarter Trillion In Ad SpendDigital ad revenue grew nearly 15% to $259 billion in 2024, accordi ...
- Marketers Find Performance Advertising A Tariff WorkaroundCMOs have maintained performance marketing budgets and investments in conversion to sal ...
- Apple User Data Will Train Its AIApple has built a complicated plan to rely on user data ...
- AAM Releases 'Ethical' AI Standards: Transparency, Accountability, OversightAAM working groups formed last year have been instrumental in providing feedba ...
- Google Stops 5.1B Bad Ads From Serving Up In 2024AI has been crucial in helping Google enforce policies and prevent b ...
- Advertising Starts Linking AI Agents With Platforms, ModelsIntelligent AI agents with access to online chat history, critical information a ...
- Product Content Citations Dominate AI Search - Where Do Others Fall In Line?Citations lacking in AI search results have become a major concern f ...
- Claritas AI Predicts Which Audiences Should Respond Best To TargetingDevelopers have created an AI-driven audience optimization model for email marketers ...
- What Happens To Google Ads When AI Agents CollaborateSafe Superintelligence is the latest AI startup to gain backing from Goog ...
- Tim Zaman Leaves Google DeepMind To Join OpenAI At An Interesting TimeZaman was responsible for Google DeepMind's engineering and research productivity. ...
- Brandtech Collaborates With Google AI, Eyes Text-To-VideoThe Brandtech Group has announced it will integrate Google's video-generation model in ...
- Adobe's AI Agentic Vision For CreatorsAdobe later this month will debut the foundation for what will beco ...
- GAI Search Will Decide What Customers NeedBrightEdge launched a feature Wednesday - AI Catalyst - that allows markete ...
- Google Unveils AI That Gives Companies More Control Of Their DataAmong many innovations Google announced today at its Cloud Next conference ...
- Latinas Bridge Generations Asking AI For Guidance As Mother's Day ApproachesAdvertisers need to understand the importance of this cultural shift toward ...
