- TrillerTV Urges SCOTUS To Turn Down Video Privacy Case
MediaDailyNews, Wendy Davis - Tuesday, October 28, 2025
TrillerTV on Monday urged the Supreme Court to turn away a streami ...
- Adalytics To Judge: Throw Out DoubleVerify 'Bot' Traffic Suit
MediaDailyNews, Wendy Davis - Monday, October 27, 2025
Analytics company Adalytics is pressing a federal judge to dismiss DoubleVerify's defamati ...
- Google Urges Judge To Vacate $425 Million Privacy Verdict
MediaDailyNews, Wendy Davis - Thursday, October 23, 2025
Google is urging a federal judge to scrap a jury's decision th ...
- Open Programmatic CTV: Roku Dominates, Apple Rising
Advanced TV Insider, Wayne Friedman - Thursday, October 23, 2025
Roku's share of the market dipped 3% in Q3 vs. Q2 th ...
- Judge Sides With Eating Disorder Site In Privacy Suit Over Tracking
MediaDailyNews, Wendy Davis - Monday, October 20, 2025
California's wiretap law "was a mess from the get-go," U.S. District Cou ...
- DoubleVerify, Microsoft Boost Measurement Authentication
MediaDailyNews, Laurie Sullivan - Friday, October 17, 2025
DoubleVerify has expanded its partnership with Microsoft Advertising to further authenticate measureme ...
- Confessions From Media Two's Assoc Dir Media & Strategy: Olympics Over Super Bowl, Testing, And Analytics
Brand Insider, Barbie Romero - Tuesday, October 14, 2025
Kelli Hashimoto, Associate Director, Media & Strategy, Media Two Interactive shares h ...
- Chatbots: Say Whatever You Want, Just Spell My URL Right
Media 3.0, Joe Mandese - Monday, October 13, 2025
Like any media brand - or pretty much any brand at a ...
- DoubleVerify Battles Adalytics Over 'Bot' Report
MediaDailyNews, Wendy Davis - Friday, October 10, 2025
DoubleVerify is urging a federal judge to allow it to proceed wi ...
- Synthesizing Human Experience
Planning & Buying Insider, Joe Mandese - Monday, October 13, 2025
The future of media and marketing research will be an increasingly synthet ...
- More Sharing For Streaming: Nearly 40% Of U.S. Titles
Advanced TV Insider, Wayne Friedman - Wednesday, October 8, 2025
Of 172,000 U.S. titles, 67,000 appeared on two or more services ...
- Publishers Can Protect Content At Page Level With Access Control Tool
Publishers Daily, Ray Schultz - Tuesday, October 7, 2025
Human says it can detect invalid traffic with Page Advertising Protection. ...
- Microsoft Won't Face Privacy Suit Over 'Session Replay,' Court Confirms
MediaDailyNews, Wendy Davis - Friday, October 3, 2025
A federal appellate court has refused to grant a new hearing ...
- AI's Tipping Point: CMOs Say 'Batter Up' Without Integrating Tools
Data & Programmatic Insider, Laurie Sullivan - Monday, September 29, 2025
Jason Downie, global CRO of Making Science's RAISING division, described generative ...
- AI-Tooled CRM: B2C Marketers Are Offered Two New Agents
Email Insider, Ray Schultz - Friday, September 26, 2025
Klaviyo has launched two new agents as part of its AI-powered ...
- LinkedIn Fills Gaps In Attribution, Metrics, Measurement Reporting
Performance Marketing Insider, Laurie Sullivan - Tuesday, September 23, 2025
Advertisers attempting to measure a campaign see clicks and impressions, but ha ...
- New ESPN, 'Fox One' Streamers Sign 1M Subs In First 10 Days
Television News Daily, Wayne Friedman - Wednesday, September 17, 2025
In its analysis, Antenna says "this new era is off to ...
- Online Shopper Aims To Revive 'Eavesdropping' Battle With Microsoft
MediaDailyNews, Wendy Davis - Wednesday, September 10, 2025
Pennsylvania resident Ashley Popa is making another bid to revive her priva ...
- NFL's First Week: Big Data Effects - Or Otherwise?
TV Watch, Wayne Friedman - Thursday, September 11, 2025
How was the league's opening week ratings performance? In-game competition and specif ...
- Stagwell Launches JV In Poland To Market Retail Analytics Tool
MAD, Steve McClellan - Monday, September 8, 2025
The joint venture is with abka Polska, the owner of a 7-Eleven-ty ...
- Adalytics Asks Judge To Toss DoubleVerify Suit
MediaDailyNews, Wendy Davis - Monday, September 8, 2025
Advertising analytics company Adalytics is urging a federal judge to throw o ...
- 3.know: Mapping The Future Of AI In Advertising
Media 3.0, Laurie Sullivan - Friday, September 5, 2025
A new, interactive mapping system released this week by the IAB mix ...
- Jury Sides Against Google In Privacy Battle Over App Data
MediaDailyNews, Wendy Davis - Thursday, September 4, 2025
A jury determined Wednesday that Google should pay $425 million for alleged ...
- How To Report On Conversions, Not Just Traffic
Performance Marketing Insider, Laurie Sullivan - Friday, September 5, 2025
Ryan Jones, marketing manager at UK-based SEOTesting, has been providing valuable insigh ...
- The NRR Groove: Will The New Metric Supplant NPS?
Email Insider, Ray Schultz - Tuesday, September 2, 2025
The secret to the new marketing is to avoid excessive email volum ...
- Microsoft Enforces Cookie Consent Requirements In European Countries
MediaDailyNews, Laurie Sullivan - Thursday, August 28, 2025
Microsoft will begin enforcing cookie consent requirements for users accessing websites ...
- Living The 'Big Bang' Theory In AI
Performance Marketing Insider, Laurie Sullivan - Thursday, August 28, 2025
Recent data compares the cosmic Big Bang to events in advertising su ...
- Microsoft Prevails In Privacy Battle Over 'Session Replay'
MediaDailyNews, Wendy Davis - Tuesday, August 26, 2025
A federal appellate panel refused to revive a Pennsylvania resident's privacy lawsu ...
- Agentic Ad Platform Launches To Take Advertising To Next Level Of Shopping
MediaDailyNews, Laurie Sullivan - Tuesday, August 26, 2025
Jivox, a data-driven platform that provides personalized digital advertising and marketing experience ...
- Ads On TV An 'Acceptable Place' For 43% Of US Adults, Survey Finds
Advanced TV Insider, Wayne Friedman - Wednesday, August 20, 2025
Forty-three percent of U.S. adults say TV ads are most likely ...