Tag results for "analytics"
- Clarification: Insticator Analytics Updates Made For Publishers Using Embed SolutionAnalytics updates were made for all of Insticator's publisher clients that use t ...
- Digital Allegiance: Almost A Third Of Consumers Put Online FirstDigital-first consumers shop online several times a month, and love retail technolog ...
- How Intent Data Measures Campaign AwarenessJust Media used data from a coop of 4,000 online websites ...
- Pepsico's Media Transformation: Journey Towards Analytics EngineWhen an exec from PepsiCo started talking about understanding more about t ...
- Google Extends In-App Viewability Through IAB Tech Lab's Open Measurement StandardThe integration allowed Google to enable Open Measurement on more than 8 ...
- Xandr Tapping Comscore For Addressable Linear MarketplaceComscore will supply the ratings and currency for the live linear addressab ...
- How Ann Summers Tackled Hijacked AdsAbout 19.3% of site visitors to UK retailer Ann Summers were bei ...
- Xandr Strikes Addressable Measurement Deal With ComscoreXandr's addressable offering comes from AT&T's first-party consumer data, as well ...
- Data Suggests 94% Of Searches Send People To Alphabet PropertiesAn analysis showed 49.76% of Q2 searches did not receive clicks, 40.4 ...
- Rezo.AI Debuts Email Automation ToolThe company, which has offices in the U.S., India and Dubai, sa ...
- IgnitionOne Forms Data, Media ConsultancyIgnitionOne is formally introducing a customer data and media consultancy to he ...
- X Marks The Spot: Deloitte's Model For Quantifying The Value Of Human ExperienceAs marketers become increasingly focused on the value of "X" -- ...
- Captify To Move Into Consumer Space, Hires New SVP Of Product To Take It ThereCaptify will move into the consumer space later this year, expanding i ...
- Finance Search Market Data Uncovers Hidden OutperformersAbout 41% of marketing executives have never tracked how their competitors perfo ...
- Google Tests Ads On App-Loading Screens, Adds Metrics And InsightsGoogle introduced a series of features across AdMob that measures and connec ...
- Kroger Flexes Data, Analytics Muscles To Bond With CPGsKroger's 84.51 data intelligence unit launching sophisticated analytics tool designed to accelera ...
- Retailers Concerned About Amazon Undercutting PricesAbout three-quarters of marketers and execs who set product prices are mo ...
- Litmus Adds Cloud Storage, Privacy Features To Email PlatformUsers can now import design from Dropbox and other cloud storage solution ...
- Local Search Analytics Defines True Local Competitors, PerformanceGoogle's focus on hyperlocal search data prompted Moz to build a platfo ...
- HubSpot Adds Email Tools To Its Free CRMCRM users can now access free email creation and analytics tools. T ...
- Dentsu Aegis Acquires Majority Stake in India's UgamDAN said the acquisition would help to further scale performance marketing un ...
- Amazon Prime Day Drives Loyalty, Yet Return Rate Remains A ChallengeBig opportunities exist for brands to build loyalty during Amazon Prime Da ...
- Earned Media Gains Access To Improved Attribution, Analytics, MonitoringThe next generation of the Cision Communications Cloud became publicly available th ...
- Cass Out As MDC Realigns Media OperationsMDC Partners has formed a new network that aligns MDC Media Partne ...
- Why Do Consumers Buy? Behavioral Data Gives Non-D2C Brands AnswersResonate, which provides data about consumers to marketers, launched a new versi ...
- Litmus Debuts Features To Make Email Readable By AllEmail marketing and analytics firm Litmus hopes to make email messages mo ...
- Facebook Interactions Drop 38% In A Year"The Telegraph" has some figures Zuckerberg may want to turn away fro ...
- IBM Spins Off Watson Marketing, Backed By Centerbridge PartnersThe spinoff will announce its new name and brand on July 1 ...
- Harris, Warren Dominate Social Debate: Buttigieg Most 'Liked'An analysis of Twitter data conducted by Sprout Social on each ...
- Bangalore Data Provider To Search Engines, Other Companies Moves To NYCSynup helps companies get their information online through API feeds and trigger ...
