- Amperity Acquires Custora, Customer Analytics Platform
Email Marketing Daily, Ray Schultz - Tuesday, November 5, 2019
The firms hope to provide an end-to-end analytics platform. Custora's New Yo ...
- Shopify Launches An Email Marketing App
Email Marketing Daily, Ray Schultz - Tuesday, November 5, 2019
The new app allows marketers to create email marketing campaigns natively with ...
- UserTesting Acquires Truthlab
Email Marketing Daily, Ray Schultz - Wednesday, October 30, 2019
The deal combines UserTesting's machine learning with Truthlab's ability to build empat ...
- Generation Voice: How Growing Up With The Tech Will Change Assistant Design Paradigm
Search & Performance Marketing Daily, Matt Lang - Tuesday, October 29, 2019
Voice assistant providers and designers must strike the right balance between ...
- AI Is The Catalyst For New Data Sources But Optimization Remains A Challenge, Study Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 29, 2019
Only 33% of marketers believe in their ability to fully optimize ...
- SparkPost To Acquire eDataSource, Combining Email Delivery And Analytics
Email Marketing Daily, Ray Schultz - Tuesday, October 29, 2019
Clients will be offered an integrated email sending and analytics platform, SparkPo ...
- LinkedIn Data Finds Marketers Measure ROI Too Quickly
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 29, 2019
LinkedIn's research found marketers are expecting too much too soon. When retu ...
- Merkle Personifies Cross-Channel Analytics, Names It Archie
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 28, 2019
Archie, Merkle's latest analytics platform, aggregates data across platforms and gives markete ...
- S4C Announces Mergers To Enlarge MightyHive
Around the Net In MAD London, Sean Hargrave - Monday, October 28, 2019
S4C is merging MightyHive with UK digital analytics firm ConversionWorks and Sou ...
- Adobe Adds Commerce Tools To Magento, Cloud Services On Amazon And Microsoft
Digital News Daily, Laurie Sullivan - Wednesday, October 23, 2019
Magento, the e-commerce platform aimed at SMBs, has begun to integrate wi ...
- Starvation Diet: Front-Line Workers Lack Access To Data
Email Insider, Ray Schultz - Monday, October 21, 2019
The best way to provide access may be to embed analytics rig ...
- Google Ads Conversions-By-Time Reporting Makes Much More Sense
Performance Marketing Insider, Laurie Sullivan - Monday, October 21, 2019
Google Ads recently introduced a reporting feature that allows marketers to s ...
- Invoca Secures $56 Million To Build AI And Analytics Into Voice Calls
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 17, 2019
Invoca, which focuses on call tracking and conversational analytics, announced Thursday th ...
- LinkedIn Asks Court To Reconsider Decision Allowing HiQ To Scrape Data
Digital News Daily, Wendy Davis - Monday, October 14, 2019
A recent decision in the battle between analytics firm hiQ Labs a ...
- Amazon, Google, Microsoft Advertising Veteran Launches Analytics Platform
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 14, 2019
The founder of an intelligent insights platform led the development of ...
- Moz Develops New Metrics For SEO Analysis
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 11, 2019
Moz's Domain Analysis launched earlier this week to support search engine optimizatio ...
- eDataSource Rolls Out Email Journey Mapping Tool
Email Marketing Daily, Ray Schultz - Wednesday, October 9, 2019
Journey Mapping enables brands to view sequenced email performance -- their o ...
- Newswire Moves Into Earned Media Managed Services
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 9, 2019
The managed service focuses on performance-based marketing and is aimed at turni ...
- 250ok Integrates With Google Postmaster Tools
Email Marketing Daily, Ray Schultz - Tuesday, October 8, 2019
The integration allows users to view their Gmail performance data in o ...
- Lexus Joins Initiative To Ensure Data Is Validated And Privacy Compliant
Digital News Daily, Laurie Sullivan - Monday, September 30, 2019
Lexus joined several companies in an initiative that ensures its influencer marketi ...
- Report: Going Offline For Consumer Data To Target Online Campaigns, Media Buys
Performance Marketing Insider, Laurie Sullivan - Tuesday, October 1, 2019
Marketers that use call tracking are more confident in their use ...
- Roku, Innovid Launch Measurement Solution Across Roku, Linear TV
Digital News Daily, Karlene Lukovitz - Monday, September 23, 2019
The plan calls for expanding solution to all of OTT "soon," t ...
- Data Estimates 40% Of All Media Spend Is Wasted -- How One Company Is Plugging The Holes
Data & Programmatic Insider, Laurie Sullivan - Monday, September 23, 2019
Commerce Signals estimates 40% of all media spend is wasted, a numb ...
- GoDaddy Pairs Website Building And Marketing Tools For SMBs
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 18, 2019
GoDaddy on Tuesday announced features to help small and medium-sized businesses automa ...
- Adobe Builds Photoshop-Inspired Analytics Tool
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 11, 2019
Adobe will bring together customer data from across an organization and prese ...
- Ocean Media Tapped For BetMGM Media Assignment
Accounts on the Move, Steve McClellan - Monday, September 9, 2019
BetMGM, the newly launched online/mobile sports betting platform of Roar Digital, LLC, h ...
- LinkedIn Can't Block Analytics Company From Scraping Profiles
Digital News Daily, Wendy Davis - Monday, September 9, 2019
LinkedIn can't rely on a 33-year-old anti-hacking law to prevent the analyti ...
- Parse.ly Adds Real-Time Analytics For Apple News
Publishers Daily, Sara Guaglione - Monday, September 9, 2019
Publishers now have the ability to see how their content is performi ...
- DEFINITION 6 Joins Dawn Group Of Agencies
Email Marketing Daily, Ray Schultz - Friday, September 6, 2019
The omnichannel shop, which helps brands with email marketing and other task ...
- HubSpot Works With Supermetrics On Data Analytics And Reporting
Email Marketing Daily, Ray Schultz - Thursday, September 5, 2019
HubSpot is adding new features to its Sales Hub Professional and Marketi ...