- Brightcove Debuts App For Managing Video Marketing Campaigns
Email Marketing Daily, Ray Schultz - Wednesday, January 15, 2020
The new tool facilitates delivery by email and other channels, the compa ...
- Searchmetrics Appoints Global CMO, Identifying Shift In Company Direction
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 13, 2020
Doug Bell is helping to lead Searchmetrics into machine learning and de ...
- Push Monkey Adds Email Box To Web Capture Platform
Email Marketing Daily, Ray Schultz - Monday, January 13, 2020
Consumers who sign up for push notifications can now enter their ema ...
- IBM Advertising Accelerator Taps AI To Predict, Rather Than React
AI & IoT Daily, Laurie Sullivan - Thursday, January 9, 2020
At CES, FCC Chairman Ajit Pai discussed how to federally regulate ...
- Moz SEO Reports Demonstrate Impact Of Work To Clients
Performance Marketing Insider, Laurie Sullivan - Thursday, January 9, 2020
Moz has released nine reporting templates that support popular workflows in t ...
- Federal AI Regulations Coming
Around the Net in Search Marketing, Laurie Sullivan - Wednesday, January 8, 2020
Ajit Pai, chairman of the Federal Communications Commission, at CES on Tuesday talk ...
- Age Of Search, AI, And How To Excel At Customer Experience: Microsoft Study
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 7, 2020
First-party data sources from organic search, paid search, website and mobile a ...
- How Marathons, Playing Ice Hockey Inform Kathy Bachmann's Role As GM Of Americas
Data & Programmatic Insider, Laurie Sullivan - Monday, January 6, 2020
The new role puts Bachmann in charge of overseeing strategies for tea ...
- Machine-To-Machine Everything Influences Search In 2020
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 31, 2019
Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- Project X Unveils Advanced OOH Analytics Suite
MAD, Steve McClellan - Friday, December 20, 2019
Out-of-home media agency Project X has unveiled a new interactive analytics sui ...
- IAB Tech Lab Working Group Releases Guidelines For CTV/OTT Devices, App Identification
Digital News Daily, Laurie Sullivan - Friday, December 20, 2019
On Friday, the IAB Tech Lab called out the challenges arising fr ...
- Google 2019 Search Data Demonstrates A Need For 'Heroes'
Search & Performance Marketing Daily, Laurie Sullivan - Friday, December 13, 2019
This year's list tells a story of a turbulent political climate, sol ...
- How Volvo Uses Marketing Mix Modeling To Build Brand Equity With Search
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 12, 2019
Using its marketing mix model, which includes more than 100 variables th ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic Advertising
Digital News Daily, Laurie Sullivan - Wednesday, December 11, 2019
The patent highlights OpenX's vision of allowing both marketers and publishers ...
- Acquia To Acquire AgilOne, CDP Provider
Email Marketing Daily, Ray Schultz - Wednesday, December 11, 2019
AgilOne provides a single view of the customer fueled by machine learnin ...
- Three Data-Driven Email Strategies
Around the Net in Email, Ray Schultz - Tuesday, December 10, 2019
Email marketing campaigns can improve with the help of data and analytic ...
- Litmus Unveils Data-Driven Email Testing Service
Email Marketing Daily, Ray Schultz - Thursday, December 5, 2019
Litmus says its technology will recommend testing based on account-specific analytics d ...
- Suet, Email Analytics Platform, Rebrands As Mailintel
Email Marketing Daily, Ray Schultz - Tuesday, December 3, 2019
The firm has redesigned its website and upgraded its infrastructure, the compa ...
- Netflix Gains Access To 300M Global Pay-TV Homes Via 'Onboarding' Deals
Video Insider, Karlene Lukovitz - Monday, December 2, 2019
Set-top-box integration deals with more than 100 big pay-TV operators around t ...
- Vitamin Shoppe Adds Data-Driven, In-Store Sampling
Connected Thinking, Chuck Martin - Monday, December 2, 2019
Rather than samples being blindly handed to passersby, data about who ...
- Cyber Monday Could Reach $9.4B
Search & Performance Marketing Daily, Laurie Sullivan - Sunday, December 1, 2019
Paid and organic search traffic accounted for 42.4% of all ecommerce visi ...
- Holiday Season Forecast 2019: $143.8B In Online Spending, $4B On Thanksgiving
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 29, 2019
Adobe Analytics data released Thursday estimates consumers spent $52 billion online ...
- Intema And SqueezeCMM Form Strategic Email Partnership
Email Marketing Daily, Ray Schultz - Wednesday, November 27, 2019
The arrangement combines Intema's eFlyerMaker platform with SqueezeCMM analytics. ...
- How PepsiCo's Kevin Moeller Became A Data Rock Star
Data & Programmatic Insider, Laurie Sullivan - Monday, November 25, 2019
Moeller leads the media insights and analytics team across North America, ...
- LinkedIn To Ask Supreme Court To Intervene In Scraping Battle With HiQ
Digital News Daily, Wendy Davis - Friday, November 15, 2019
Microsoft's LinkedIn plans to ask the U.S. Supreme Court to review ...
- Local Businesses Get Zero Traffic From Email: Report
Email Marketing Daily, Ray Schultz - Monday, November 18, 2019
That may be because tracking has been set up incorrectly -- ...
- Black Pearl Forms Email Agreement With SYNNEX
Email Marketing Daily, Ray Schultz - Monday, November 18, 2019
Black Pearl tools will now be available to Office 365 and ...
- Searchmetrics Appoints Matt Colebourne To Global CEO
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 13, 2019
Searchmetrics on Wednesday announced the appointment of Matt Colebourne to global CE ...
- LinkedIn Must Allow Scraping By HiQ, Court Confirms
Digital News Daily, Wendy Davis - Monday, November 11, 2019
Unless the Supreme Court intervenes, LinkedIn must allow hiQ -- and potential ...
- ZoomInfo Acquires Komiko, B2B CRM Startup
Email Marketing Daily, Ray Schultz - Tuesday, November 12, 2019
Clients can capture contact and activity data buried in the salesperson's ema ...