- SparkPost Expands Its IntelliSeeds Email Data Network
Email Marketing Daily, Ray Schultz - Thursday, September 3, 2020
IntelliSeeds, launched in 2019, now covers several additional countries in Europe, t ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce Buys
MAD, Steve McClellan - Wednesday, September 2, 2020
The announcement comes as agencies and holding companies aggressively move to bu ...
- Standard Media Index Appoints Jason Keown As Vice President, Marketing
MediaDailyNews, Wayne Friedman - Wednesday, September 2, 2020
Standard Media Index continues to grow its management ranks with the appointme ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study Finds
Television News Daily, Wayne Friedman - Friday, August 28, 2020
Viewer "attention" decreased by 3.7% during daytime hours, TVision research found, whi ...
- DoubleVerify Launches Publisher Division
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, August 26, 2020
The new publisher division will support product development, education, and relationships. T ...
- Absolutdata Joins Nielsen Connect Partner Network
Email Marketing Daily, Ray Schultz - Wednesday, August 26, 2020
The partnership allows Absolutdata to integrate Nielsen data into its NAVIK platfor ...
- Winning Approaches From Two Great Minds
MediaDailyNews, Tony Jarvis - Wednesday, August 26, 2020
Contributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media Network
Performance Marketing Insider, Laurie Sullivan - Wednesday, August 26, 2020
CVS has introduced a media network that allows brands to buy ...
- Google AdSense Reports For Visualizing Data
Around the Net in Search Marketing, Laurie Sullivan - Tuesday, August 25, 2020
Google has launched an AdSense reporting page that will roll out in phas ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media Roster
MAD, Larissa Faw, Steve McClellan - Monday, August 24, 2020
Publicis Media's Zenith retained the largest portion of the assignment with clo ...
- Google Seeks Dismissal Of Privacy Suit Alleging It Tracks 'Incognito' Users
Digital News Daily, Wendy Davis - Friday, August 21, 2020
"This is not a case where Google received data surreptitiously, much le ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins Vizio
Television News Daily, Wayne Friedman - Wednesday, August 19, 2020
Gaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Validity Launches Everest, Email Platform Combining New, Acquired Features
Email Marketing Daily, Ray Schultz - Tuesday, August 18, 2020
The new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'
MediaDailyNews, Michael McLaren - Friday, August 14, 2020
We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data Trusts
Search & Performance Marketing Daily, Laurie Sullivan - Friday, August 14, 2020
A report released this week suggests that nearly one-third of respondents wa ...
- Email Crisis Control: Retailers Say It's Their Main Channel During Pandemic
Email Insider, Ray Schultz - Thursday, August 13, 2020
Brands are using email for everything from promotional offers to advisories ...
- Google Server-Side Tagging Introduced To Improve Performance, Consumer Data Security
Performance Marketing Insider, Laurie Sullivan - Thursday, August 13, 2020
Google on Thursday introduced Server-Side Tagging to Google Tag Manager and T ...
- Adobe Adds Data Governance Features To Its CDP
Email Marketing Daily, Ray Schultz - Wednesday, August 12, 2020
The capabilities can help users determine what data is needed for ema ...
- DoubleVerify Partners With Beeswax To Authenticate Campaign Performances
Publishers Daily, Melynda Fuller - Tuesday, August 11, 2020
By allowing advertisers to access the integrated metrics solution, Beeswax's customers c ...
- Adobe Data Shows How Much Ecommerce Changing Grocery Industry During COVID-19
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2020
The Kroger Co. will add 50,000 more items to Kroger Ship th ...
- TikTok Tracked User Data For 15 Months, WSJ Finds
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, August 11, 2020
TikTok "skirted a privacy safeguard" related to Google's Android operating system ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDA
Digital News Daily, Karlene Lukovitz - Tuesday, August 11, 2020
Comscore's revenue fell 8%, despite growth in TV and addressable TV, d ...
- Meredith Corp Launches Data Studio, Partners With Slalom To Scale Consulting Services
Publishers Daily, Melynda Fuller - Monday, August 10, 2020
The Data Studio builds on the company's proprietary first-party data and offe ...
- Disney's Exodus From Facebook Benefited Amazon
Performance Marketing Insider, Laurie Sullivan - Thursday, August 6, 2020
Pathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- An Analytics Wake-Up Call for the Post-Covid-19 Economy
Around the Net in Email, Ray Schultz - Tuesday, August 4, 2020
Brands need to reimagine their businesses in the post-Covid-19. They need ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The Journey
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 3, 2020
India's digital growth has become a focus for many U.S. companies. Goog ...
- Moz Connects Search Analytics To Google Data Studio
Performance Marketing Insider, Laurie Sullivan - Wednesday, July 29, 2020
Moz, which supports SEO, on Wednesday announced the release of a produ ...
- LinkedIn Makes Final Plea For Supreme Court To Hear Battle Over Scraping
Digital News Daily, Wendy Davis - Friday, July 17, 2020
"Because of the decision below, anyone can now deploy automated 'bots' ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh Chasin
MediaDailyNews, Tony Jarvis - Thursday, July 16, 2020
Josh Chasin has joined an elite group in earning one of t ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...