Tag results for "analytics"
- Esri Expands Data Licensing Arrangement With InfogroupInfogroup data will now be available to clients through Esri's ArcGIS Marketpl ...
- ANA Finds Serious Problem: Marketing Students Just Wanna Have FunThere's a fundamental disconnect between the goals of the ad industry ...
- Viacom, Comscore To Settle Children's Privacy LawsuitComscore and Viacom have agreed to settle class-action complaints alleging they violat ...
- Fastbase Names Kevin Rodgers As CEORodgers replaces founder Rasmus Refer as the data analytics firm moves ...
- Facebook Sues Mobile Analytics Company OneAudience Over Data MiningThe mobile analytics company OneAudience improperly collected a host of data fr ...
- Validity To Acquire Email Analytics Firm 250okThe purchase of 250ok follows Validity's acquisition of Return Path, BriteVerify a ...
- What's Next For CX? Brands Are Lagging At It, Study FindsMost firms lack enterprise-wide CX analytics, and few are gaining context-based insight ...
- How Kantar Plans To Reinvent Measurement In Google's Cookieless WorldKantar has been testing technical methods, forming direct integration partnerships, and developi ...
- Has Influencer Marketing Just Been Busted?Engagement is down in countries where likes are hidden as well ...
- Brands Seeking Omni-Channel Strategies Still Find Answers In DataSome 88% of marketers are moving to omni-channel campaign strategies. What th ...
- First Responders: Phone And Email Are The Go-To Channels For Customer SupportBut many also use texting and in-app messaging to reach out, UJ ...
- Search Data Reveals Super Bowl Ads' Staying Power For BrandsIt's the data that surfaces in the weeks after the Super Bo ...
- Creatives Count -- And They're Taking On New Tasks, Survey FindsAlmost 90% of execs surveyed agree that creative work is important f ...
- Why Consumers Fall In Love With BrandsUpland Software conducted a study to determine what brands consumers love a ...
- Grocery Giant Kroger Partners With Microsoft To Ensure CPG Companies Can Analyze DataThe Precision Marketing platform enables marketers to understand performance attributable to ...
- Older TV Viewers Have Stronger Ad 'Attention' Than Younger ViewersViewability and attention increase for viewers in each succeeding age segment, accordi ...
- What If Google Acquired Tesla? One Analyst Says NoA group led by MIT engineers and Wall Street analysts are speculati ...
- Millennials Favor Facebook, Instagram; TikTok Is Least-UsedMillennials -- particularly women -- are heavy Instagram users, but like oth ...
- Samba TV Works With Amazon To Create New Attribution ModelSamba TV and Amazon are building out an attribution model that enabl ...
- Vistar Media Seeing Analytics, Programmatic Recharge DOOHVistar Media CEO Michael Provenzano predicts strong growth for the company wi ...
- Avast Shutters Jumpshot, Exits Business After Reports Of Data SharingFree antivirus platform Avast will shutter its Jumpshot analytics business after ...
- Amazon's Ring Sharing Personal Data With Appsflyer, Facebook, OthersEarlier this week, the Electronic Frontier Foundation revealed that Ring collects da ...
- Ruffalo Noel Levitz Offers New Email Engagement Tool For Campus FundraisersRuffalo Noel Levitz has launched a platform to help campuses drive don ...
- MRI-Simmons Breaks FourthWall, Enables Custom Audiences For Advanced TV CampaignsMRI-Simmons, the dominant source for consumer media, lifestyle and product usage da ...
- Goodway Group Finds Data Partner To Improve Media Buying For Retail CampaignsThe partnership will tie real-time supply-chain signals for the retail products ...
- Google My Business Gets Automated Call Tracking Via Third PartyMarketing analytics platform CallRail said on Tuesday that it now automates t ...
- Mindshare Reorganizes Performance Unit, Creates Transformation ConsultancyAs part of the effort, Mindshare and Neo will integrate capabilities mo ...
- Data Analytics Can Help Brands Streamline Their Marketing Strategy: OpinionCorporate management often gets in the way of marketing attribution. For instanc ...
- Machine-To-Machine Everything Influences Search In 2020Continuous intelligence -- the ability to continuously analyze and extract data fr ...
- Dentsu Acquires Google, Salesforce Experts E-NorThis acquisition cements Dentsu's commitment to being the largest reseller of Goog ...
