Tag results for "analytics"
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America ExpansionLotame's managing director of Latin America says the company is helping clien ...
- Facebook, AppsFlyer Partner To Improve PerformanceAppsFlyer on Tuesday announced a partnership with Facebook Audience Network to bri ...
- Google Analytics Partner Digodat Merges With S4Capital's MightyHiveOnline is proving to be the most measurable and best-performing alternative f ...
- Google Tipping Into Support Links, Helping Companies Survive COVID-19Google searches for "how to help small businesses" spiked in March, increasi ...
- Acxiom Teams With Matterkind On New Addressable Buying ServiceThe solution integrates Acxiom's data, data management and identity capabilities with Matterkind ...
- Global TV Ad Revenue Trimmed 6% From Previous Growth EstimatesGlobal TV ad revenue will lose 6% of its expected growth d ...
- Adobe Debuts Tool For Classifying Unknown Website VisitorsAdobe's new Predictive Analytics helps brands segment visitors and personalize communications, t ...
- Marketers Lack Unified View Of The Customer, Survey ShowsHigh-performing firms can connect email behavior with actions in other channels, ...
- 6sense and Bombora Partner On B2B Buyer DataThe arrangement allows joint clients to leverage Bombora's intent data with t ...
- Best Case, 2020 Ad Spending Will Contract 7%... Worst Case 17%The global ad economy will outpace the contraction of real GPD followi ...
- Here's How Kantar Analytics Is Leading Brands Back To AdvertisingKey questions for brands are how consumer shifts in behavior will foreca ...
- Why John Wanamaker Is Finally SmilingAs brands tighten their belts, the marketing funnel will be forced ...
- DoubleVerify's Ad-Juster Reduces Fees for PublishersThis is part of DoubleVerify's collective move to support digital media duri ...
- Namogoo Broadens Ecommerce Offering With Purchase Of PersonaliNamogoo, which blocks unauthorized ad injections on sites, has acquired Personali, ...
- Brands Are Exposing Customer Emails Through A 'Sloppy Hack,' Report SaysMany brands are exposing visitor emails that are used by third-party ...
- Supreme Court Asks hiQ To Respond In Battle Over Data ScrapingThe Supreme Court wants analytics company hiQ to respond to LinkedIn's reque ...
- Connected TV Video Impressions Continue To Climb, Programmatic CTV Activity RisingConnected TV's 43% share tops mobile video impressions' 39% share for t ...
- Supreme Court To Hear Appeal Over Scope Of Anti-Hacking LawThe U.S. Supreme Court has agreed to take up a battle ov ...
- Privacy Group Urges Supreme Court To Intervene In LinkedIn Scraping BattleLinkedIn should be allowed to block outside companies like hiQ analytics fr ...
- COVID-19 TV: March Madness Viewers Drive Growth Of News, Religious Programming"March Madness" 2019 viewers increased news viewing by 32.3%, a larger ga ...
- Roller Coaster Mobile App Spend, Ad Revenue Tracks COVID-19 Ups And DownsMobile use continues to rise, but in a jerking pattern. Overall in-a ...
- Microsoft Advertising Introduces New Conversion OptionsMicrosoft Advertising on Thursday introduced new conversion option settings related to reporti ...
- Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change StrategyCloudera tapped search, paid social, programmatic, geo-sensing, print, and radio in i ...
- Pinterest Integrates DoubleVerify To Authenticate Ad Viewability, Identify Ad FraudPinterest will now authenticate ad viewability on its platform for advertisers. T ...
- Former Apple, Gap, Intuit Analytics Guru Charged With Changing Amperity's DirectionAnalytics guru Chris Chapo refers to himself as a "design thinker," whi ...
- Search Data Forecasts How Consumers Will Spend U.S. Government Stimulus ChecksStimulus checks are coming, but when and what consumers will buy ...
- Facebook, Microsoft, Twitter Organize Virtual Hackathon With WHO To Fight COVID-19The virtual event also provides guidance from scientists at the Chan Zuckerbe ...
- Email Meter, Analytics Firm, Emerges From Stealth ModeEmail Meter provides email statistics for Gmail enterprise domains, covering employee performan ...
- Google Sibling Verily Supports Two New California COVID-19 Testing SitesVerily Life Sciences is helping the government and California to support t ...
- Etsy Prepares To Rollout Mandatory Advertising ProgramA mandatory advertising program for all Etsy sellers will roll out ...
