- Flipboard Launches 'Truth Seekers' Series, New Analytics Tools
Publishers Daily, Sara Guaglione - Tuesday, October 20, 2020
A selection of experts curated their picks for the must-read articles, ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation ...
- CX: What's Next? Brands Forced To Respond To Changing Customer Patterns
Email Insider, Ray Schultz - Tuesday, October 20, 2020
Will things ever get back to normal? It's not likely as consume ...
- Talon To Use LoopMe's Suite Of Performance Measurement Tools
MAD, Steve McClellan - Tuesday, October 20, 2020
OOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- Merkle Collaborates With Amazon Web Services To Support Cloud Innovations
Search & Performance Marketing Daily, Laurie Sullivan - Friday, October 16, 2020
Focused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Google Analytics Redesign Significantly Improves Measurement For Advertisers
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 14, 2020
The move, prompted by shifts in consumer behavior and privacy-driven changes, wi ...
- Making The Most Of Search, Business Insights This Holiday Season
Search & Performance Marketing Daily, Jim Yu - Thursday, October 15, 2020
Retailers need to keep one finger firmly on the pulse of holid ...
- Mediassociates Names Nielsen, J&J Veteran Santa Barbara Head Of Analytics
MAD, Steve McClellan - Tuesday, October 13, 2020
Jim Santa Barbara has spent the last two decades building media analyti ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 14, 2020
"Between 2011 and 2012, I had about 30 million social media followers ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers Transform
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 13, 2020
Alchemer helps brands like Sonos focus on their customers' experience. ...
- Google Ads Brings YouTube Into Attribution Reporting
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 12, 2020
Google has made its data-driven attribution model available to more advertisers a ...
- Doing Without Surveys: Brands Cut Back As Marketing Budgets Are Reduced
Email Insider, Ray Schultz - Monday, October 12, 2020
Almost all retailers report survey declines. But most researchers expect to retu ...
- Sailthru Offers A New Testing Engine For Retailers And Publishers
Email Marketing Daily, Ray Schultz - Wednesday, October 7, 2020
The new capability allows users to increase the number and effectiveness ...
- MDC Partners Launches Earned Media Analytics Platform
MAD, Larissa Faw - Tuesday, October 6, 2020
PRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Dish Taps Quantum Metric To Leverage Direct Consumer Data
Digital News Daily, Karlene Lukovitz - Monday, October 5, 2020
The partnership comes as increased cord cutting since the pandemic is spurri ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer Attention
Digital News Daily, Karlene Lukovitz - Thursday, October 1, 2020
The companies have released a white paper that features learnings about drivi ...
- Facebook Taps Direct Response/Analytics Vet Schultz As New CMO
MediaDailyNews, Joe Mandese - Wednesday, September 30, 2020
Facebook has tapped 13-year growth and analytics vet Alex Schultz as i ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTV
Video Insider, Karlene Lukovitz - Tuesday, September 29, 2020
In the latest development in targeting and retargeting ads across previously silo ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'
Data & Programmatic Insider, Laurie Sullivan - Monday, September 28, 2020
The best piece of advice Kevin Dean, newly appointed COO at Infut ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 24, 2020
605, a platform for TV measurement and audience analytics, has formed ...
- Mailchimp Adds And Upgrades Ecommerce Tools For SMBs
Email Marketing Daily, Ray Schultz - Tuesday, September 22, 2020
In addition to several email features and tools, Mailchimp is offering payme ...
- How WildBrain's Kids Digital Entertainment Network Lives On Data
Data & Programmatic Insider, Laurie Sullivan - Monday, September 21, 2020
Data powers just about everything entertainment media company WildBrain does, from buildi ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In Europe
Digital News Daily, Karlene Lukovitz - Monday, September 21, 2020
The launch of international smart-TV measurement capabilities will begin in Italy a ...
- New Botnet Hits Premium Connected TV Platforms
Television News Daily, Wayne Friedman - Wednesday, September 16, 2020
DoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory acro ...
- Viral Nation Launches Cross-Platform Influencer Marketing Tool
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, September 15, 2020
The platform combines analytics and campaign management tools to give marketers suppo ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 Pandemic
MediaDailyNews, Joe Mandese - Tuesday, September 15, 2020
A new study by performance analytics firm Veritone shows that TV a ...
- Nielsen Shutters Place-Based Audience Measurement Service
MediaDailyNews, Joe Mandese - Thursday, September 10, 2020
Nielsen has shut down its 12-year-old place-based video networks measurement service, ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19
Email Insider, Ray Schultz - Thursday, September 10, 2020
More people are shopping online -- and they tend to favor fir ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At Invoca
Performance Marketing Insider, Laurie Sullivan - Thursday, September 10, 2020
McPherson's story is one of a small-town girl who pursued a care ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven Marketing
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, September 9, 2020
InMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...