Tag results for "analytics"
- Meredith Corp Launches Data Studio, Partners With Slalom To Scale Consulting ServicesThe Data Studio builds on the company's proprietary first-party data and offe ...
- Disney's Exodus From Facebook Benefited AmazonPathmatics estimates 180 brands joined the boycott, halting Facebook spend as ear ...
- An Analytics Wake-Up Call for the Post-Covid-19 EconomyBrands need to reimagine their businesses in the post-Covid-19. They need ...
- How DoubleVerify's Newly Appointed Lead In India Finds Joy In The JourneyIndia's digital growth has become a focus for many U.S. companies. Goog ...
- Moz Connects Search Analytics To Google Data StudioMoz, which supports SEO, on Wednesday announced the release of a produ ...
- LinkedIn Makes Final Plea For Supreme Court To Hear Battle Over Scraping"Because of the decision below, anyone can now deploy automated 'bots' ...
- A Demystifying Conversation With 'Ephron Award' Winner Josh ChasinJosh Chasin has joined an elite group in earning one of t ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind EffortOneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Rakuten CMO Found Love Of Storytelling Through Connie Chung, Barbara WaltersDana Marineau, CMO Americas, Rakuten Rewards, grew up watching female news anchor ...
- Analytics And AI Firm SAS Taps MWG For Global AssignmentThe assignment for McCann and CRM specialist MRM will include the developme ...
- Movie, TV Testing Company Screen Engine/ASI Deepens Marketing Efforts Around Word-Of-Mouth InfluencersScreen Engine/ASI is partnering with audience solutions and consumer data company Dstille ...
- Americans Talking About Racial Justice, COVID-19 Also Talk About Brands' Engagement With IssuesPeople who discuss racial justice or major health issues have 21 mo ...
- Expedia, Microsoft, Goldman Sachs Show Road To Travel RecoveryThe travel industry is showing signs of recovery, data from Goldman Sac ...
- Centro Basis Integrates With Microsoft Advertising For Paid-Search Campaign ManagementWith the integration, customers who also use Microsoft's self-serve ad platform c ...
- Usage Declines Slightly Among Major Streamers, Steady Or Higher For Mid-Level StreamersSome mid-level services continue to show gains or remain steady, while bigge ...
- Analytics Company hiQ Urges Supreme Court To Stay Out Of Scraping Battle With LinkedInhiQ Labs is asking the Supreme Court to leave in place ...
- Zeta's New Data Tool Analyzes Changing Consumer Behavior As Brands Search For PerformanceThe post-COVID economy is about a tectonic shift in consumer behaviors acro ...
- NAI Issues New Recommendations Regarding Location And Health DataAd companies that share highly sensitive information with law enforcement authorities a ...
- Small Business Advertisers Sue Google For Antitrust ViolationsSeveral business entrepreneurs have filed a class action accusing Google of creati ...
- Kenshoo, Profitero Form Targeting PartnershipThe strategic partnership will enable brands to use multi-retailer analytics to dri ...
- Advertising Fraud On Connected TV Rises Sharply, Along With CTV UsageThe first quarter saw a 161% increase in CTV fraud vs. ...
- Kenshoo, Profitero Data, Ecommerce Partnership Looks Promising For BrandsThe partnership will combine ecommerce performance analytics with enterprise marketing technology ...
- Search Marketers Focusing More On Conversion And Revenue, Less On RankingAbout 10% more marketers are paying for higher visibility on Google th ...
- Adobe Data Shows Online Spending In May Exceeds Holiday SalesConsumers spent $82.5 billion online in May -- up 77.8% year-over-year ...
- Inscape Expands Smart TV Data Sample Size, Adds Demos, Audience TargetsInscape has created a product called National Representative Panel, produced with da ...
- ANA, AIMM Call For 'Sweeping Changes' To Accelerate Ad Industry DiversityAcknowledging that its efforts have yielded only "limited progress," the Association ...
- YouTube Updates Self-Certification Video Ad Guidelines Amid Social UnrestYouTube self-certification is now rolling out to the entire community, and conte ...
- Analytics Fitness Test: HBR Study Finds Holes In PerformanceFew firms are skilled at delivering real-time customer interactions across touchpoints a ...
- Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take DataKelly Gillease, CMO at Nerdwallet, opened the first virtual Search & Performan ...
- Global Video Ad Impressions Slip As Connected TV SoarsWith lower mobile and PC video usage and lower overall automotive spen ...
