- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 Billion
Performance Marketing Insider, Laurie Sullivan - Monday, November 30, 2020
Adobe Insights data estimates this year's Cyber Monday will become the large ...
- Marchex Ties Revenue-Generating Conversations To Campaigns
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, November 25, 2020
Marchex has developed technology that ties revenue-generating conversations to the specific marketi ...
- Online's $3 Billion Shopping Days Driving Retail: Adobe
Search & Performance Marketing Daily, Laurie Sullivan - Friday, November 27, 2020
Since Sunday Adobe has seen spending of $14.5 billion, up 40.6% Yo ...
- Facebook Seeks Dismissal Of BrandTotal's Counterclaims In Battle Over Data
Digital News Daily, Wendy Davis - Tuesday, November 24, 2020
"Facebook did nothing more than enforce its own terms," the social networki ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe Reports
Digital News Daily, Ray Schultz - Wednesday, November 25, 2020
Discounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic Models
MAD, Tony Jarvis - Friday, November 20, 2020
The "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases Involved
MAD, Tony Jarvis - Thursday, November 19, 2020
Day 3 of ARF's attribution and analytics forum featured five presentations th ...
- Marketers Unveil Code Of Consumer Data Ethics, Literally
MediaDailyNews, Joe Mandese - Friday, November 20, 2020
EASTON, CT -- The role of ethics took center stage Thursday duri ...
- 'Online Video,' 'Conversion Funnel' Soar
MediaDailyNews, Michael McLaren - Friday, November 20, 2020
Online video took center stage in the past few months as ma ...
- A+E Networks and Crown Media Join Xandr Invest Platform
Digital News Daily, Karlene Lukovitz - Wednesday, November 18, 2020
The two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TV
Television News Daily, Wayne Friedman - Tuesday, November 17, 2020
Data and analytics company Tatari is starting up an automated next-day metr ...
- Judge Says 'Public Interest' Weighed Against BrandTotal's Bid To Restore Facebook Access
Digital News Daily, Wendy Davis - Wednesday, November 11, 2020
"BrandTotal built its business on ignoring Facebook's prohibition on automated access witho ...
- Need A Lift? The ARF Has A Guide For You
MediaDailyNews, Joe Mandese - Thursday, November 12, 2020
The ad industry routinely uses terms like "lift" and "ROI" (return ...
- President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground States
Television News Daily, Wayne Friedman - Wednesday, November 11, 2020
In 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizon ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoY
Video Insider, Karlene Lukovitz - Tuesday, November 10, 2020
Mobile's share of video impressions declined by 8% in Q3 to 43 ...
- Judge Won't Force Facebook To Lift Block On BrandTotal
Digital News Daily, Wendy Davis - Tuesday, November 3, 2020
A federal judge has rejected analytics company BrandTotal's request for a cou ...
- Online Research Will Drive Holiday Shopping This Year, Study Finds
Digital News Daily, Ray Schultz - Wednesday, November 4, 2020
Consumers will research both products and retailers, a study by Savanta fi ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
Consumers' feelings about voting, trust in media and the election were analyz ...
- Election Will Slow Down Online Buying Growth: Adobe Analytics
Digital News Daily, Ray Schultz - Monday, November 2, 2020
Halloween was another drag on spending, but things picked up on Sun ...
- Twilio Closes $3.2 Billion Purchase Of Segment
Email Marketing Daily, Ray Schultz - Monday, November 2, 2020
Segment helps break down silo walls and facilitates personalized email marketing, Twil ...
- Forecasting In The Time Of COVID-19
Marketing Insider, Jared Rodecker - Monday, November 2, 2020
The pandemic was a textbook example of the kind of exogenous sho ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing Returns
Search & Performance Marketing Daily, Laurie Sullivan - Monday, November 2, 2020
When does delivering the same ad to the same person begin ...
- Innovid Taps Dale Older As Chief Product Officer
Digital News Daily, Karlene Lukovitz - Thursday, October 29, 2020
Older was previousl CPO at Integral Ad Science/IAS. Innovid also promoted Yuv ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat Maps
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 28, 2020
Microsoft on Wednesday released a free analytics tool it calls Clarity th ...
- Holiday Sales To Surpass $189 Billion Online, Adobe Forecasts
Performance Marketing Insider, Laurie Sullivan - Wednesday, October 28, 2020
Adobe forecasts smartphones will comprise 42% of all online sales this holid ...
- Sports TV Piracy Remains A Major Challenge
Television News Daily, Wayne Friedman - Monday, October 26, 2020
Among regular TV sports viewers, 83% access illegal pirated streaming content ...
- Facebook Battles BrandTotal Over Data Scraping
Digital News Daily, Wendy Davis - Thursday, October 22, 2020
Ad services company BrandTotal "put the security and integrity of Facebook a ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic Report
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, October 22, 2020
Search terms identify a strong correlation between keyword searches and COVID-19 outbreak ...
- Flipboard Launches 'Truth Seekers' Series, New Analytics Tools
Publishers Daily, Sara Guaglione - Tuesday, October 20, 2020
A selection of experts curated their picks for the must-read articles, ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block
Digital News Daily, Wendy Davis - Monday, October 19, 2020
"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation ...