Tag results for "analytics"
- Viral Nation Launches Cross-Platform Influencer Marketing ToolThe platform combines analytics and campaign management tools to give marketers suppo ...
- Analysis Shows Broadcast Campaigns Performing As Well, If Not Better, During COVID-19 PandemicA new study by performance analytics firm Veritone shows that TV a ...
- Nielsen Shutters Place-Based Audience Measurement ServiceNielsen has shut down its 12-year-old place-based video networks measurement service, ...
- Global Shudder: How Businesses And Customers Are Reacting To COVID-19More people are shopping online -- and they tend to favor fir ...
- Indiana-Born McPherson Took 'Risky Bets' On The Path To Become CMO At InvocaMcPherson's story is one of a small-town girl who pursued a care ...
- InMarket CEO Says NinthDecimal Acquisition Will Push Revenue To $100M, Improve Data-Driven MarketingInMarket on Wednesday acquired assets from NinthDecimal, a pioneer in location-based attributi ...
- VideoAmp Hires Omnicom's Steuer To Lead TV Strategy, CurrencySteuer will develop new cross-media platform measurement -- a "currency-grade transaction-ready ...
- Professional Ballerina Turned Harte Hanks Chief Strategist Delves Into Human Behavior"Inside the collisions in the data are beautiful human insights. Insight ...
- SparkPost Expands Its IntelliSeeds Email Data NetworkIntelliSeeds, launched in 2019, now covers several additional countries in Europe, t ...
- Profitero Unveils 'Open Ecosystem' Aimed At Optimizing Ecommerce BuysThe announcement comes as agencies and holding companies aggressively move to bu ...
- Standard Media Index Appoints Jason Keown As Vice President, MarketingStandard Media Index continues to grow its management ranks with the appointme ...
- TV Set Usage Soars, Attention And Viewability Decline During COVID-19, Study FindsViewer "attention" decreased by 3.7% during daytime hours, TVision research found, whi ...
- DoubleVerify Launches Publisher DivisionThe new publisher division will support product development, education, and relationships. T ...
- Absolutdata Joins Nielsen Connect Partner NetworkThe partnership allows Absolutdata to integrate Nielsen data into its NAVIK platfor ...
- Winning Approaches From Two Great MindsContributions in research, science, data, analytics, and empathy embraced by Greg Lyo ...
- CVS Aggregates Two Decades Of Data To Run Its Newly Launched Media NetworkCVS has introduced a media network that allows brands to buy ...
- Google AdSense Reports For Visualizing DataGoogle has launched an AdSense reporting page that will roll out in phas ...
- Reckitt Benckiser Retains Zenith, Adds Hearts & Science To U.S. Media RosterPublicis Media's Zenith retained the largest portion of the assignment with clo ...
- Google Seeks Dismissal Of Privacy Suit Alleging It Tracks 'Incognito' Users"This is not a case where Google received data surreptitiously, much le ...
- Former AMC Networks, Dish Addressable Ad Executive Gaynor Joins VizioGaynor, who will join Vizio as vice president, network partnerships, will bui ...
- Validity Launches Everest, Email Platform Combining New, Acquired FeaturesThe new analytics platform builds on the capabilities of Validity's 250ok, Retu ...
- Interest Soars For 'WhatsApp,' 'Attention Analytics,' Declines For 'Price Sensitivity'We knew ads were coming to Facebook-owned WhatsApp, and it seems advertise ...
- Consumers Share 'Specific' Personal Data With Brands -- That May Change When They Discover Data TrustsA report released this week suggests that nearly one-third of respondents wa ...
- Email Crisis Control: Retailers Say It's Their Main Channel During PandemicBrands are using email for everything from promotional offers to advisories ...
- Google Server-Side Tagging Introduced To Improve Performance, Consumer Data SecurityGoogle on Thursday introduced Server-Side Tagging to Google Tag Manager and T ...
- Adobe Adds Data Governance Features To Its CDPThe capabilities can help users determine what data is needed for ema ...
- DoubleVerify Partners With Beeswax To Authenticate Campaign PerformancesBy allowing advertisers to access the integrated metrics solution, Beeswax's customers c ...
- Adobe Data Shows How Much Ecommerce Changing Grocery Industry During COVID-19The Kroger Co. will add 50,000 more items to Kroger Ship th ...
- TikTok Tracked User Data For 15 Months, WSJ FindsTikTok "skirted a privacy safeguard" related to Google's Android operating system ...
- Comscore's Q2 Saw Narrowed Losses, Positive EBITDAComscore's revenue fell 8%, despite growth in TV and addressable TV, d ...
