Hypersonix Inc. and Relationshop, Inc. are partnering on a platform that they say will enable retailers to provide personalized digital shopper
The arrangement combines Hypersonix shopper analytics and the Relationshop Digital Experience platform.
The goal is to enable retailers to “utilize the latest AI-powered innovations within their branded
digital experience,” states Randy Crimmins, president of Relationshop.
In addition, the firms hope to “improve shopper
loyalty by fully enabling web, mobile and e-marketing best practices,” adds Todd P. Michaud, president at Hypersonix.
Users will benefit from Recency, Frequency and Monetary (RFM) analysis, and identification of
micro-segments based on category participation, product and brand affinities.
Clients can avail themselves
of email, text, push and social capabilities.
Shoppers receive curated digital experience with behavior-based
product recommendations, promotions and personalized circulars.