• by Ray Schultz , January 27, 2021

Email marketing software provider Litmus is providing enhanced integrations with Salesforce Pardot and SparkPost, among other new capabilities, the firm announced on Wednesday.  

In addition, Litmus has upgraded its Litmus Builder and Design Library, tools that it says help firms create custom code templates to create brand-compliant emails.

The improvements will enable marketing teams to create “extraordinary emails that drive real business results, quickly,” states Erik Nierenberg, CEO of Litmus. 

The extension support for Pardot can help firms streamline their email production workflow and not have to switch between multiple applications. 

The SparkPost integration provides access to the SparkPost email delivery and analytics platform, allowing for more efficient testing.  

Also being offered is Proof GIFS, a tool that enables marketers to review and approve GIF content without leaving Litmus, the firm says. 

One client that has tried the new services is Lyft. 

"It's more important than ever for our team to find ways to make our email production workflow more efficient," states Lyft’s Ellen Rockdale. "The latest updates in Litmus Builder and Design Library let our team easily store and find code modules we rely on."