Tag results for "analytics"
- Innovid Taps Dale Older As Chief Product OfficerOlder was previousl CPO at Integral Ad Science/IAS. Innovid also promoted Yuv ...
- Microsoft Clarity Debuts As Free Analytics Tool With Heat MapsMicrosoft on Wednesday released a free analytics tool it calls Clarity th ...
- Holiday Sales To Surpass $189 Billion Online, Adobe ForecastsAdobe forecasts smartphones will comprise 42% of all online sales this holid ...
- Sports TV Piracy Remains A Major ChallengeAmong regular TV sports viewers, 83% access illegal pirated streaming content ...
- Facebook Battles BrandTotal Over Data ScrapingAd services company BrandTotal "put the security and integrity of Facebook a ...
- Google Search Terms Can Help Forecast COVID-19 Hot Spots In U.S.: Mayo Clinic ReportSearch terms identify a strong correlation between keyword searches and COVID-19 outbreak ...
- Flipboard Launches 'Truth Seekers' Series, New Analytics ToolsA selection of experts curated their picks for the must-read articles, ...
- BrandTotal Seeks Court Order Forcing Facebook To Lift Block"Facebook's complaint brazenly labels the UpVoice browser extension 'malicious' with no explanation ...
- CX: What's Next? Brands Forced To Respond To Changing Customer PatternsWill things ever get back to normal? It's not likely as consume ...
- Talon To Use LoopMe's Suite Of Performance Measurement ToolsOOH firm Talon will utilize LoopMe's tech platform to better track attributi ...
- Merkle Collaborates With Amazon Web Services To Support Cloud InnovationsFocused on AI and machine-learning, Merkle's cloud-based solutions offered through Amazon W ...
- Google Analytics Redesign Significantly Improves Measurement For AdvertisersThe move, prompted by shifts in consumer behavior and privacy-driven changes, wi ...
- Making The Most Of Search, Business Insights This Holiday SeasonRetailers need to keep one finger firmly on the pulse of holid ...
- Mediassociates Names Nielsen, J&J Veteran Santa Barbara Head Of AnalyticsJim Santa Barbara has spent the last two decades building media analyti ...
- Atlas, Influential Drive Performance, Lift For CPG Influencer Marketing Campaigns"Between 2011 and 2012, I had about 30 million social media followers ...
- SurveyGizmo Rebrands To Alchemer To Reflect How It Helps Customers TransformAlchemer helps brands like Sonos focus on their customers' experience. ...
- Google Ads Brings YouTube Into Attribution ReportingGoogle has made its data-driven attribution model available to more advertisers a ...
- Doing Without Surveys: Brands Cut Back As Marketing Budgets Are ReducedAlmost all retailers report survey declines. But most researchers expect to retu ...
- Sailthru Offers A New Testing Engine For Retailers And PublishersThe new capability allows users to increase the number and effectiveness ...
- MDC Partners Launches Earned Media Analytics PlatformPRophet uses proprietary technology to sample millions of reporters' stories spanning thousan ...
- Dish Taps Quantum Metric To Leverage Direct Consumer DataThe partnership comes as increased cord cutting since the pandemic is spurri ...
- Disney, BuzzFeed, Xandr, TrueX Team To Pitch Value Of Driving Consumer AttentionThe companies have released a white paper that features learnings about drivi ...
- Facebook Taps Direct Response/Analytics Vet Schultz As New CMOFacebook has tapped 13-year growth and analytics vet Alex Schultz as i ...
- New Solution Enables Retargeting pDOOH Ad Viewers At Home, On CTVIn the latest development in targeting and retargeting ads across previously silo ...
- From Experian And Equifax To Infutor, Why Data Guru Kevin Dean Will Never Stop Asking 'Why'The best piece of advice Kevin Dean, newly appointed COO at Infut ...
- Walmart Strikes TV Measurement, Analytics Deal With 605 To Expand Ad Initiatives605, a platform for TV measurement and audience analytics, has formed ...
- Mailchimp Adds And Upgrades Ecommerce Tools For SMBsIn addition to several email features and tools, Mailchimp is offering payme ...
- How WildBrain's Kids Digital Entertainment Network Lives On DataData powers just about everything entertainment media company WildBrain does, from buildi ...
- Comscore Teams With Samba TV To Measure CTV Globally, Starting In EuropeThe launch of international smart-TV measurement capabilities will begin in Italy a ...
- New Botnet Hits Premium Connected TV PlatformsDoubleVerify says the "MultiTerra" botnet, designed to create fake ad inventory acro ...
