- PureB2B Combines Three Types Of Intent Data In Tool For Tech Marketers
Email Marketing Daily, Ray Schultz - Tuesday, February 16, 2021
PurePredict combines first-party, trigger-based and content engagement intent data, the company s ...
- Horizon Next's President On The Future Of Metrics, Measurement
Data & Programmatic Insider, Laurie Sullivan - Monday, February 15, 2021
A new model from Horizon Next measures digital and traditional media, usi ...
- Super Bowl Stats: Cleveland, Denver Score Tops In Streaming Game
Television News Daily, Wayne Friedman - Friday, February 12, 2021
CBS says total national TV viewing from streaming/digital platforms climbed 65% vers ...
- Hypersonix And Relationshop Partner On Shopper Journey Platform
Digital News Daily, Ray Schultz - Friday, February 12, 2021
The arrangement will help clients provide personalized digital experiences, the firms ...
- AppsFlyer Develops Predictive Analytics Tool In Response To Apple's Privacy Rules
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, February 11, 2021
AppsFlyer on Thursday announced it will roll out a new predictive analyti ...
- Word Press Parent Buys Content Analytics Platform Parse.ly
Publishers Daily, Ray Schultz - Tuesday, February 9, 2021
The combined platforms will enable content providers to understand metrics beyond pa ...
- Samba TV Starts Consumer-Driven Privacy Manager For Smart TVs
Television News Daily, Wayne Friedman - Wednesday, February 10, 2021
Samba TV's new privacy controls will put viewers in charge of the ...
- Klaviyo Integrates Merchant Service With Salesforce Commerce Cloud
Email Marketing Daily, Ray Schultz - Tuesday, February 9, 2021
The new arrangement will help brands serve personalized experiences in multiple channel ...
- A (Relatively) COVID-Free Super Bowl
MediaDailyNews, Joe Mandese - Monday, February 8, 2021
The biggest surprise among the 68 TV Super Bowl LV commercials w ...
- Commerce7 Offers Email Marketing Platform To Wineries
Email Marketing Daily, Ray Schultz - Friday, February 5, 2021
The company wants to bring its web personalization capabilities to email, ...
- Data Dig: Firms Lack Single Source Of Truth
Email Insider, Ray Schultz - Thursday, February 4, 2021
Companies face budget and training challenges. But many are investing in da ...
- Microsoft CEO Insists Bing Can Replace Google Search In Australia
Search & Performance Marketing Daily, Laurie Sullivan - Monday, February 1, 2021
Microsoft CEO Satya Nadella said the company will step in to fi ...
- IBM Testing Artificial Intelligence To Predict The Success Of Future Products
Data & Programmatic Insider, Laurie Sullivan - Monday, February 1, 2021
IBM has begun testing the use of data, analytics and AI ...
- Former LiveRamp Exec Joins Captify As Global VP Of Product
Performance Marketing Insider, Laurie Sullivan - Monday, February 1, 2021
The strategic new hire by search intelligence company Captify comes as App ...
- The BI Build: Business Intelligence/SQL Budgets Are Rising
Email Insider, Ray Schultz - Friday, January 29, 2021
As business intelligence budgets increase and structured query language is increasingly use ...
- Social Media-Related Entertainment, Sports Records Lower Q4 Engagement
Television News Daily, Wayne Friedman - Thursday, January 28, 2021
Much premium TV network content was delayed or cancelled starting in ...
- SparkPost Snares $180 Million In New Funding
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The firm claims growth as COVID-19 drives brands into email marketing. ...
- Litmus Integrates With Pardot And SparkPost While Offering Other Email Enhancements
Email Marketing Daily, Ray Schultz - Wednesday, January 27, 2021
The improvements are designed to streamline email workflow and improve the custom ...
- Marketing And Tech Spending Are Rising This Year: CMO Council Survey
Marketing Daily, Ray Schultz - Friday, January 22, 2021
Two-thirds of all brands are budgeting more, and only a fourth a ...
- Google Cloud Increases Momentum For Retail, Apps
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, January 21, 2021
Google is pushing services into its own cloud and others that suppo ...
- Presidency Lost: No Cambridge Analytica
Marketing Politics Weekly, Ed DeNicola - Wednesday, January 20, 2021
What would have happened if Cambridge Analytica had not folded in 20 ...
- Namogoo Debuts Online Personalization Tool
Email Marketing Daily, Ray Schultz - Tuesday, January 19, 2021
Brands can use the new service to target individual promotions for eve ...
- Instinct Vs. Data -- What Marketers Choose To Use
Performance Marketing Insider, Laurie Sullivan - Tuesday, January 19, 2021
The most interesting part of a study from Sidecar not shared Mond ...
- What Skills Marketers Say They Want In 2021 -- And Why
Search & Performance Marketing Daily, Laurie Sullivan - Monday, January 18, 2021
Although 86% of marketers say they feel adequately trained and skilled, near ...
- Media All-Star: Peter Sedlarcik
MediaPost All Stars, Joe Mandese - Monday, January 4, 2021
As much as the industry's focus on data has changed, Peter Sedlarc ...
- Fertility App Must Inform Users About Privacy Prosecution, FTC Says
PolicyBlog, Wendy Davis - Thursday, January 14, 2021
In a first, the Federal Trade Commission is requiring a company prosecut ...
- Brands Face Hurdles In Delivering Superior CX: Study
Email Marketing Daily, Ray Schultz - Thursday, January 14, 2021
But most achieved higher revenue last year. Email is the second most-us ...
- Coherent Path Integrates Its Email Application With Movable Ink
Email Marketing Daily, Ray Schultz - Tuesday, January 12, 2021
Retailers can use the combined service to send the right balance ...
- Marketing Analytics Predictions For This Year
Around the Net in Email, Ray Schultz - Monday, January 11, 2021
Brands will be focusing on media-mix modeling as part of their analyti ...
- As Cookie Nears End, Interest Piques For Clickstream Analytics
MediaDailyNews, Michael McLaren - Thursday, January 7, 2021
"Clickstream analytics" has seen an uptick in intent among brands. We c ...