Tag results for "analytics"
- Springbot Acquires Matcha, Marrying Content And Multichannel CapabilitiesThe combined firms will provide a content-creation offering for small retailers, Springb ...
- Apple Privacy 'Nutrition Labels' Set To Take Effect On TuesdayApple delayed its permission to track with an opt-in option until ne ...
- ANA Blasts Apple's Newest Move Against Tracking CookiesApple's latest move in a long-running battle over online privacy involves clampi ...
- Hello Santa, Here's All My Data In A Text -- Can You Predict Next Year's Trends?Kids' lists for Santa at the mall can't be aggregated. An interacti ...
- Nielsen Names Former Wells Fargo Exec Moldafsky As CMOMoldafsky will be responsible for all marketing including global brand strategy a ...
- Talking Turkey, Streaming It Too: U.S. Broadband Usage Spikes Thanksgiving DaySpurred by Zoom's removal of data limits across its platform on Thanksgivi ...
- Black Friday Lessons Learned From 2020Shoppers initially held back on spending and focused on key sales date ...
- NBCUniversal's 'Trolls World Tour' Influencer Campaign Skyrockets Digital Data To SuccessWhen the theatrical release of "Trolls World Tour" failed to materialize aft ...
- Video Ads Rock Online, Adobe Predicts Cyber Monday Will Pull In $10-12 BillionAdobe Insights data estimates this year's Cyber Monday will become the large ...
- Marchex Ties Revenue-Generating Conversations To CampaignsMarchex has developed technology that ties revenue-generating conversations to the specific marketi ...
- Online's $3 Billion Shopping Days Driving Retail: AdobeSince Sunday Adobe has seen spending of $14.5 billion, up 40.6% Yo ...
- Facebook Seeks Dismissal Of BrandTotal's Counterclaims In Battle Over Data"Facebook did nothing more than enforce its own terms," the social networki ...
- Consumer Spending Hits $11 Billion So Far This Week, Adobe ReportsDiscounts reign as consumers' online spending sees double-digit growth, Adobe Analytics da ...
- COVID-19 Triggers Innovations In Executing Attribution & Analytic ModelsThe "real time" or close-to-real-time results provide the cornerstones to adjusting a ...
- Attribution & Analytic Models - Incredible! But Only As Good As The Plethora Of Databases InvolvedDay 3 of ARF's attribution and analytics forum featured five presentations th ...
- Marketers Unveil Code Of Consumer Data Ethics, LiterallyEASTON, CT -- The role of ethics took center stage Thursday duri ...
- 'Online Video,' 'Conversion Funnel' SoarOnline video took center stage in the past few months as ma ...
- A+E Networks and Crown Media Join Xandr Invest PlatformThe two media companies join AMC Networks, Disney and AT&T sibling compa ...
- Analytics Firm Touts Next-Day Returns For Linear, Streaming TVData and analytics company Tatari is starting up an automated next-day metr ...
- Judge Says 'Public Interest' Weighed Against BrandTotal's Bid To Restore Facebook Access"BrandTotal built its business on ignoring Facebook's prohibition on automated access witho ...
- Need A Lift? The ARF Has A Guide For YouThe ad industry routinely uses terms like "lift" and "ROI" (return ...
- President-Elect Biden's Dominant Political Ad Spend Won 4 of 5 Battleground StatesIn 4 of 5 key states including Pennsylvania, Michigan, Wisconsin, and Arizon ...
- CTV's Share Of Video Impressions Hit 41% In Q3, Up 23% YoYMobile's share of video impressions declined by 8% in Q3 to 43 ...
- Judge Won't Force Facebook To Lift Block On BrandTotalA federal judge has rejected analytics company BrandTotal's request for a cou ...
- Online Research Will Drive Holiday Shopping This Year, Study FindsConsumers will research both products and retailers, a study by Savanta fi ...
- Do Consumers Trust Media -- And Will They Cross Party Lines?Consumers' feelings about voting, trust in media and the election were analyz ...
- Election Will Slow Down Online Buying Growth: Adobe AnalyticsHalloween was another drag on spending, but things picked up on Sun ...
- Twilio Closes $3.2 Billion Purchase Of SegmentSegment helps break down silo walls and facilitates personalized email marketing, Twil ...
- Forecasting In The Time Of COVID-19The pandemic was a textbook example of the kind of exogenous sho ...
- Facebook Ad Frequency Analysis Shows When Too Many Impressions Lead To Diminishing ReturnsWhen does delivering the same ad to the same person begin ...
