- Cigna Consolidates Most Of Its Marketing Services Account With IPG
MAD, Steve McClellan - Tuesday, May 25, 2021
Cigna's new agency of record at IPG, dubbed "Team Unleash," will ...
- SMBs Are Offered Free DMARC-as-a-Service
Email Marketing Daily, Ray Schultz - Tuesday, May 25, 2021
The tool is available for Microsoft 365 customers in the Azure Marketpl ...
- Google Must Face Privacy Claims Over Data Transfers To App Developers
Digital News Daily, Wendy Davis - Saturday, May 22, 2021
"As the present controversy throws into sharp relief, navigating Google's user-facing priva ...
- Demand Science Acquires TrustedOut To Build Its B2B Content Data Platform
Email Marketing Daily, Ray Schultz - Monday, May 24, 2021
The purchase of TrustedOut helps Demand Science signal intent across platforms, t ...
- Ad-To-Store Measurement Platform Launches For Amazon
Search & Performance Marketing Daily, Laurie Sullivan - Friday, May 21, 2021
Eye Square on Monday will launch an ad measurement platform that tel ...
- Google Launches Tools To Grow App Business, Connect Brands With Consumers
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 20, 2021
Google released app advertising solutions Thursday during the week of I/O ...
- Kochava Acquires DigiCenter And Adds Emails To Its Collective
Email Marketing Daily, Ray Schultz - Wednesday, May 19, 2021
Kochava helps firms with attribution and measurement. It now has 1 billi ...
- Report: CPM Is Most Used Media-Buying KPI But Marketers Care More About ROI, Brand Safety
MAD, Steve McClellan - Tuesday, May 18, 2021
The ANA study finds other sharp differences in the KPIs valued mo ...
- Data Limitations Force Industry To Create New Ad Optimization Methods
Performance Marketing Insider, Laurie Sullivan - Wednesday, May 19, 2021
Marketers' transition to first-party data has blind spots, despite analysts' efforts ...
- Piano Raises $88M, Uses Funds To Enhance Analytics, Data Offerings
Publishers Daily, Ray Schultz - Tuesday, May 18, 2021
LinkedIn foresees growth in subscription sign-ups for publishers as it works mo ...
- Omnicom Strikes Data Clean Room Deal With InfoSum, Will Be Integrated Directly Into 'Omni'
MediaDailyNews, Joe Mandese - Monday, May 17, 2021
Omnicom Media Group data and analytics division Annalect has struck a de ...
- Salesforce Offers CDP Features To Help Brands Reach Consumers Freed From Pandemic
Email Marketing Daily, Ray Schultz - Friday, May 14, 2021
The new tools can help marketers target segments, connect to data sourc ...
- To Make TV Ad Buy Analysis More Effective, SMI Adds 'Effective CPMs'
MediaDailyNews, Joe Mandese - Thursday, May 13, 2021
In preparation for more sophisticated forms of linear TV advertising sales, syndicat ...
- Google Analytics Will Soon Work Without Cookies
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, May 13, 2021
Google on Thursday announced privacy features that allow marketers to gain insigh ...
- Tubular Labs Appoints Kantar's DiMarco As Chief Strategy Officer
Television News Daily, Wayne Friedman - Thursday, May 13, 2021
DiMarco will help steer the company into greater adoption of measurement th ...
- Are Apple App Users Half Empty Or Half Full? (Depends On Who You Talk To)
Mobile Insider, Joe Mandese - Thursday, May 13, 2021
A few weeks into Apple's enforcement of its new App Tracking Transparen ...
- Machine Learning's Slow Learners: Few Firms Lead In Delivering On A Data Strategy
Email Insider, Ray Schultz - Wednesday, May 12, 2021
Only 2% rate themselves as the top of the scale, MIT Technolo ...
- Onboarding Firm Integrates With Adobe CDP To Drive Identity Resolution
Email Marketing Daily, Ray Schultz - Wednesday, May 12, 2021
The arrangement extends Adobe CDP capabilities into the ID space, MediaWallah s ...
- Oracle Moat Integrates Directly Into Taboola
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 11, 2021
Oracle Moat Measurement's integration into Taboola Ads, which powers recommendations across t ...
- Email Rated Highly By Only 20% Of U.S. Firms: Study
Email Marketing Daily, Ray Schultz - Tuesday, May 11, 2021
Among U.S. firms, 54% see email as somewhat effective, but UK markete ...
- MRC: Nielsen 'Understated' COVID TV Usage
Television News Daily, Wayne Friedman - Monday, May 10, 2021
The VAB says 1 percentage point of "under-counting" Nielsen TV audiences cou ...
- A Conversation With Gila Wilensky On Xaxis' 10th Anniversary
Data & Programmatic Insider, Joe Mandese - Monday, May 10, 2021
In a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- New Platform Democratizes Retail Performance Data For Small, Emerging CPGs
Search & Performance Marketing Daily, Joe Mandese - Thursday, May 6, 2021
NielsenIQ, the consumer research division that spun off from Nielsen earlier th ...
- Survey Of CMOs Evaluates Advertising Creative Performance, Impact
Performance Marketing Insider, Laurie Sullivan - Tuesday, May 4, 2021
Evaluating creative performance is key to successful campaigns, according to a surv ...
- Marketers Ready For Automation In Branding
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 30, 2021
Perceptions are changing when it comes to automating every bit of t ...
- Healthcare Brands -- Time Has Come To Understand Impact Of SEO, Paid Ads
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, April 29, 2021
BrightEdge, Microsoft and others have seen a renewed focus across healthcare custome ...
- WPP Merges GroupM, WT Data Units To Form New Data Consultancy
MAD, Steve McClellan - Tuesday, April 27, 2021
The company, dubbed Choreograph, will operate within GroupM and offer services includi ...
- B2B Media Group Names Misera As VP Product
Email Marketing Daily, Ray Schultz - Friday, April 23, 2021
Misera will focus on developing the company's B2B.IQ data platform. ...
- DoubleVerify CEO Zagorski Takes Company Public
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, April 21, 2021
DoubleVerify will debut on the New York Stock Exchange today, trading und ...
- Netflix Dominates 'Demand Share' Of Streamers
Television News Daily, Wayne Friedman - Tuesday, April 20, 2021
Netflix accounted for the top seven of 10 most in-demand original ser ...